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Facebook Still Offers A Huge Opportunity For Video Marketing

Facebook Video

Facebook Still Offers A Huge Opportunity For Video Marketing

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Facebook still offers an incredible opportunity for marketers, especially when it comes to VIDEO MARKETING. Facebook [Watch] is right now where YouTube was 8-10 years ago in terms of establishing your own TV-like channel!! Are you publishing more video content? Facebook is looking for more episodic content and appointment television. That is, you go live…

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How To Create Professional Facebook Videos In Minutes For Free

How To Create Professional Videos for Facebook

Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…

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Video Creation Tools for Creating Fabulous Social Media Content

I recently posted a round up on my Facebook page of some of my favorite video tools. Creating professional quality videos is challenging, but thankfully, there are a lot of really great (and free!) tools available at our disposal. And for good reason! Over 100 million hours of video are being watched on Facebook every day.…

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From Palm to Monitor: Facebook Live Video is Coming to Desktop!

facebook live for desktop

Are you looking forward to Facebook Live Video coming to desktop? “Like Amazon’s Twitch, but for your mom,” says Engadget. Ha! Cute. I would say, Facebook Live via desktop is ideal for media personalities, journalists, public figures, businesses, trainers, speakers, coaches, vloggers (video bloggers), or anyone who is more comfortable in front of a computer versus smartphone.…

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How Companies are Succeeding with Video on Facebook – #CMWorld Session

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I just had the great pleasure of leading a Facebook video marketing best practices session at my longtime friend, Joe Pulizzi’s annual conference, Content Marketing World in Cleveland, Ohio. This powerful event features many of the brightest brains in marketing, and offers plenty opportunity to connect with influencers. My popular session, “Social Video: How Companies are Succeeding with Videos on Facebook,” was…

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New Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content

You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…

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