Facebook Apps for Marketers: What You Need To Know

As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your Facebook business activity on the fly. Be sure to tap into the power of the various Facebook mobile apps, as I

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Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool

More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses are seeing meaningful results by placing paid promotions on Facebook. Facebook ads is by far the most targeted traffic your

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10 Facebook Updates + Live Facebook Marketing Workshop, San Diego

It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy (like, love, haha, wow, sad, angry) in the form of emoticons. Businesses will have access to new insights at some

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How To Review and Edit Your Facebook App Permissions

If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your identity. Yikes. Granted, whenever you give any Facebook app access to your account, you should be able to choose what

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8 Facebook Engagement Stats Every Marketer Needs To Know

Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook. Good news! Our friends at content discovery tool, BuzzSumo, analyzed 500 million Facebook posts to discover what types of posts

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