New Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content

You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated videos, and web stories! Did I mention? All apps are FREE!! I’ve been a raving fan of Adobe’s fantastic POST

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Facebook Live – Top Tips and Predictions from Mari Smith

Facebook Live is growing in leaps and bounds. Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Not just content marketing, but also looking ahead into the not too distant future for how you can integrate live video into your social customer care. Check out this fun highlight reel with several of my recent Facebook Live videos, along with golden nuggets tweeted from

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Facebook Apps for Marketers: What You Need To Know

As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your Facebook business activity on the fly. Be sure to tap into the power of the various Facebook mobile apps, as I

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Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool

More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses are seeing meaningful results by placing paid promotions on Facebook. Facebook ads is by far the most targeted traffic your

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10 Facebook Updates + Live Facebook Marketing Workshop, San Diego

It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy (like, love, haha, wow, sad, angry) in the form of emoticons. Businesses will have access to new insights at some

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How To Review and Edit Your Facebook App Permissions

If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your identity. Yikes. Granted, whenever you give any Facebook app access to your account, you should be able to choose what

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