Facebook @ Tagging Etiquette – A Guide For Personal And Business Use

Facebook @ taggingTagging your Facebook friends in photos is one of the most ingenious and popular features on the site. Tagging friends in Notes is another use of tags, though used less often than photos. In September 2009, Facebook broadened this tagging feature by allowing users to tag friends, pages, groups, events and apps in status updates and posts. This type of tagging is referred to as an “@ tag.”

Facebook intended for these tags to allow users to expand and enrich the way they share on Facebook:

We hope that tagging your status updates and others posts from the Publisher will enable you to share in a more meaningful and engaging way, and connect with even more people.

@ tagging has two primary components: 1) your original post has hyperlinks to the profiles/pages that you tagged as shown in the screenshot below, and 2) your post in its entirety also automatically posts onto the wall of whichever friend/page that you tagged. This latter feature has significant etiquette ramifications which I’ll discuss further in this blog post.

Six Facebook @ tags

I annotated numbers in red simply to show the count

Also, when you @ tag friends, they receive a notification of the tag and will receive further notifications anytime someone comments on that post. (Actual email notifications can be turned off under notifications. Go to Account > Account Settings > Notifications.)

How to make an @ tag:

To make a tag, in the status update field (publisher), type the “@” symbol then begin typing the name of the person/page etc. that you wish to tag. You’ll see a selection of choices in a dropdown menu (see image below) – click on the person/page that you want to tag. The person/page instantly pops into your post, highlighted in gray. Once you publish the post, the name of the person/page turns into a hyperlink.

Facebook @ tag demo

Facebook @ tag demo

(In the screenshot above, three of the choices in the dropdown menu are fan pages and the other two are friends of mine. I like to blur out last names/photos to protect privacy, just in case their privacy settings are such that only friends know they’re on Facebook).

What you can @ tag:

  • Friends
  • Fan Pages (that you’ve liked)
  • Community Pages (that you’ve liked)
  • Place Pages (that you’ve liked)
  • App Pages (that you’ve liked)
  • Events for which you’ve RSVP’d
  • Old style Groups you’ve created/joined – open, closed, secret*
  • New style Groups you’ve created/joined – open, closed, secret*

*In the case of @ tagging secret Facebook Groups, only members of the Group will see the tag as hyperlinked. All other Facebook users see the post with the name of the Group, but it’s not clickable. [I'm not entirely sure why you'd want to @ tag a secret Group, but I tested this out and confirmed with my friends that the Group name isn't hyperlinked for non-members.]

I’m focusing only on friends and fan page @ tags in this blog post. I’ll cover Facebook photo and video tagging in a future post as it’s an equally complex topic!

Where you can @ tag:

You can have up to six @ tags in a status update — or when posting a photo, link or video — anywhere the publisher appears on Facebook. The publisher is the box where you write a status update or select a photo/link/video). For example, you can make a post on your own wall, friends’ walls, event walls, group walls, and the wall of any fan page, app page or place page you’ve liked.

Why use @ tags?

There are many great uses for @ tags. For example, one of the best uses of an @ tag is when you find a piece of content that you’d like to share with your friends/fans - you can copy and paste that content to your own wall and add an @ tag for the originator by way of attribution. This is essentially the Facebook equivalent of a “retweet” on Twitter.

Facebook does have the “Share” option below all posts that have a link, photo or video (but not a straight status update). When you use the Share button, it does have a link back to the originator. But the person/page wouldn’t necessarily know you shared their content; letting the originator know you shared their content is part of the relationship-building process.

My own intent with @ tags is almost always to give kudos, credit, attribution or promotion to others. The example below shows three fan page @ tags for friends of mine. I’m sharing a link to a book website; it’s not an affiliate link. My only agenda is to share terrific resources with my fans. Of course, sharing affiliate links is perfectly okay too. :)

Facebook @ tag etiquette example

Can you prevent being @ tagged?

You cannot prevent your profile or page from being tagged. You can remove profile tags, however, which I highly recommend you do any time you feel you have been inappropriately tagged. When your personal profile is @ tagged in a post, there is a little “Remove tag” link below the post. If you remove your tag, your name remains intact, it just won’t be clickable.

The screenshot below is actually a great example of a positive @ tag message with a nice thank you (the tag is my personal profile; there is no “Remove Tag” option on fan page @ tags):

Facebook Remove Tag Example

@ tagging etiquette

I believe it’s very important – from a strategic relationship-building standpoint – to always give careful consideration as to a) how your post will come across on someone else’s profile or page wall, and b) whether the post might get a lot of activity, thus creating a logjam of notifications for the friend(s) you tagged. (Note that fan pages do not receive notifications). Here are my general guidelines on do’s and dont’s:

Do use @ tagging:

  • To acknowledge and give credit.
  • To provide attribution for content you share.
  • To show appreciation.
  • To help promote other fan pages.
  • To cross-reference other fan pages, assuming there is no conflict of interests.
  • To @ tag your own page strategically (e.g. by way of a signature when making wall posts).

Do not use @ tagging:

  • As a way to “poach” fans from other pages that offer the same/similar service as you do to the same/similar target audience.
  • As a way to post your own affiliate link on the wall of the affiliate program owner’s fan page.
  • As a way to get someone’s attention for self-serving reasons.
  • As a way to “imply endorsement” by that person/page.

When your post shows up on the tagged person/page’s wall, the only option is to “View Post.” Nobody can like or comment on the post. They have to come back to your original post – whether you made it on your personal profile or fan page.

With your personal profile, depending on your privacy settings, nobody can comment/like unless they’re friends with you.

Equally, when you @ tag from your fan page, users are “forced” to come visit your fan page if they wish to comment/like the post, but first they have to  join (like) your page. Of course, used effectively in a win:win way, this can be a very good thing and it’s how most people use @ tags: as a way to create visibility for yourself on other fan page walls.

I will say one of my own frustrations is not being able to comment on a tagged post when the person/page is asking me a question. I would love to see Facebook change this so at least the page being tagged could provide a response. Often, I like to just say thanks! If someone asks me a question by way of an @ tag from their fan page, I will carefully consider whether to join their page to answer the question or not. A workaround is to copy and paste the question with your answer into a Note or as your own status update.

There really is a fine art to the practice of tagging other pages from your page. As a great starting point, always ask yourself, “What is my deepest intent?” If you’re truly adding value and helping lift up the other person’s business and fan page, people will feel that positive intent.

@ tag then remove from their wall

Often, I like to use an @ tag as a way to provide a link to a page of a business I support. But I don’t necessarily need/want to have my post show up on their wall. A way around this is to go ahead and publish the post with the @ tag, then go and remove the post from the other person/page’s wall.

In the screenshot below, I wanted to let my friends know about my friend, Gary Ryan Blair’s extraordinary program, the 100 Day Challenge. I promoted the program using my own affiliate link; but I also wanted people to know that Gary has a Facebook fan page for the program too. Immediately after I made this post, I went to the 100 Day Challenge page and deleted my own post. This may not be necessary if a page has their wall set to be posts by page only (fan posts show under a separate filter).

Facebook @ Tag example with Affiliate Link

Include An @ Tag, Then Remove From Their Wall

Examples of @ tags working

I polled my Facebook community for their input on this complex topic of @ tags – see the informative thread here. Following are a couple of good examples of how businesses are using @ tags successfully. World Wrestling Entertainment Inc. (WWE) has a Facebook Fan page with close to four million fans! As Corey explains below, the WWE use @ tagging regularly for cross-referencing:

WWE Facebook Tagging Example

WWE Facebook Tagging Example

And, in this example, Courtney explains how strategic use of @ tags on one of her pages caused a spike of 100 new Likes vs. their average of 20 a week:

Facebook Tagging Etiquette Working

What not to do

In this example, Alana talks about a strategy many Facebook users adopt where they just run amok with @ tags and don’t stop to think how they are impacting their relationships:

Facebook Tagging Etiquette - What Not To Do

Facebook Tagging Etiquette - What Not To Do

I find this practice Alana’s talking about rather inappropriate too. I dislike being tagged when someone has a question for me and in order to answer that question, I have to go to their wall.

How have you found success with @ tags? Do you use them much at all – for personal? Or for business? When do you think it’s inappropriate to use @ tags? What is your pet peeve with @ taggers? ;) Did I miss anything important here? Please share freely in the comments below, and remember I’ll publish a whole separate post on the fine art of photo and video tagging on Facebook!

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Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Marketing
  • http://twitter.com/Tricnology Tric

    Took your advice and used a NOTE so that any views or comments are made on the one post. This is the benefit to NOTES. Whether @ link is used in Status, the tags or share, it goes to the wall of person. Personal preference is always good to ask, but as I said, @name link is a sign of flattery for the most part or should be and not for personal gain which can become annoying. But we have to test things on our friends sometimes…Thanks MAri, a very good read and useful intel.

  • Terricraig

    Hey Mari! Looking forward to seeing you in Dallas in July!!! I am stumped by something that I’m sure has an easy answer. A friend is an “owner” and “admin” of her Fan Page. For some reason, when she tries to tag, only Fan Pages come up as options (no “friends”). Any pointers to places for us to look to get to the bottom of this?

  • Spayde Michelle

    This is happening to me as well!!!!! Did you figure it out?


  • Denise

    HI!! Maybe you can answer my question because my friends and I have all looked and can’t figure out why this is happening. They are tagging me in their @ tag posts, and it doesn’t show up on my wall like it’s supposed to. I didn’t disable anything, so why isn’t it showing up on my wall?!

  • http://profiles.google.com/dooleymr1 Matthew Dooley

    Speaking of tagging, GREAT use of keyword tagging in your article – made saving to delicious a BREEZE. Thanks Mari!

  • http://profiles.google.com/ktlasers Kathleen Newton

    Personally, I say tag away. I will remove your post or my tag if I don’t find it beneficial. I will ask you not to tage me if I find it inappropriate. If everyone starts second guessing, judgment will rain down and tagging in general will be considered tacky.

  • Alana Murray Phillips

    Aww thanks for using my comment, Mari! All my friends in my local FB-universe think I’m famous!!

  • http://twitter.com/MerchantsCenter Melanie James

    I think you have discussed the most important details about this FB feature very indepthly.  I’ve learned a lot, Thank you, I’m sharing this:)

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  • tara

    Hi, if your fan page is tagged, is there a way you can actually remove that tag? Appreciate the response, thanks!

  • Kate

    Have anyone ever run into a problem where you “Like” a company page and still CAN’T tag them in your post?? This has happened to me three times this week and I am not sure why?? I have re-booted and everything and still won’t find it to tag it. Frustrating.

  • Marie-Hélène Robert

    Now (July 2011) tagging does work in comments

  • http://www.facebook.com/people/Theresa-Roth/596783611 Theresa Roth

    @ec970246fda5f64cefc745be63f5a79c:disqus Hi, did you ever get an answer to this question, I am trying to figure this out also, and you’re the first one I have found w/ the same question…

  • Guest

    If you are tagged in a status and the other person’s profile is public, will it come up in your friends news feeds that you’ve been tagged in it?

  • http://twitter.com/montyscorner Monty’s Corner

    Hi Mari, thanks for this fantastic article. It’s been very useful for us to understand how the @ tagging works. However, we are facing an issue which we don’t know how to resolve yet. Like Courtney’s business, we, montyscorner - charity, have started collaborating with other businesses. This business tagged montyscorner. Their post appeared on montyscorner page wall, as intended. However, the post does not appear in the montyscorner’s fans’ walls at all. These third party businesses are actually contributing to a service we provide to our fans but third party page post does not reach our fans. Is there a solution to that?

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  • Stalzerkara

    Has anyone received a response why the tagging feature doesn’t work for some business pages.   I am an admin to a couple pages and can’t tag my personal friends or the pages I’ve liked.  Any help would be very much appreciated.  Thank you Kara

  • Dustin Brunetti


  • sarahonly

    I would like to know if it is against FB policy to take someones picture and post them on your FB. One is a minor 15, the other 19 they are my children, and thier father is doing it, however my children do no want him doing this they have blocked him, and want nothing to do with him,  but I googled their names and on images some of thier pictures are on there. He is a criminal with a record. Can this get him banned, with out it involving a court battle?

  • Nnickel

    Mari – for some reason when people tag my Page, it does not show up on my Wall.  Very frustrating!  I saw an answer that you gave in an earlier article, that there was no explanation.  Have you heard any reason for this lately?  Thanks! 

  • http://www.facebook.com/people/Sarah-Johnson/100002154038613 Sarah Johnson

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  • Sara

    Hi i want to run a tagging contest on my facebook fan page, is there any application (approved by facebook) i can use for this competition? or can i not use contest app for this particular contest?
    The apps i have seen so far does not include tagging the picture uploaded on the app as a feature.  

  • Chinagaston

    i have a question…. my friend tagged me in a picture… but i have this profile review so i ignored those pictures tagged to me… I dont want my other friends to see that tag… does the picture still appear on their feed even if they are not friends with the one who tagged me??? answer me pleaseeeeeee!!!

  • Veronicavalley08

    Someone tagged me in the “comment” section of a post on a FB Group. I want to remove it, but can’t figure out how. Can I?

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  • Janbrady10129

     I would love to know this also!!  I hate when people turn my name into a hyperlink in the comments sections of posts.  How do you delete that hyperlink?

  • Jjemorris

    This is bugging me to, I like to recommend other businesses pages I know to my customers but even thought I liked a page on my profile and page it isn’t coming up!? 

  • Melhendry

    Happening to me too :(

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  • http://internet.underceej.co.uk/ The Ceej

    You left something very important out.  You should NEVER, and WITHOUT EXCEPTION tag ANYONE without PRIOR CONSENT obtained through a SECURE MEDIUM (that means not Facebook).

    Failure to follow this rule equals blocked.  This is just the way it is.  It’s your business if you want to give your personal information to an admitted identity thief (Facebook), but it is morally reprehensible to give someone else’s.

  • http://internet.underceej.co.uk/ The Ceej

     That’s not only not a violation of Facebook’s policy, but encouraged by them.  However, in many jurisdictions, it’s illegal so, if you can’t get them to delete those pictures by asking them, contact an attorney to find out if it’s illegal where you live and what you can do about it.

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  • http://www.facebook.com/stacey.gonzalezherrera Stacey Gonzalez Herrera

    I am running into the same issues with my business page. Several customers have tried to tag my page in their posted pictures, they “like” my page, and are still unable to tag (yes, my permissions are set for anyone to be able to post to my page.) I can’t even tag it for them. Has anyone found a solution to this problem?

  • http://www.facebook.com/stacey.gonzalezherrera Stacey Gonzalez Herrera

    Were you ever able to find an answer to this problem? I’m having the same issues, without much luck for answers to the problem. :/

  • http://www.facebook.com/stacey.gonzalezherrera Stacey Gonzalez Herrera

    Same here…any solutions found yet?

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  • Chirston Michealvamp

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  • Chirston Michealvamp


  • Chirston Michealvamp

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  • http://www.mbanna.info/ Mohammad AlBanna

    Facebook Mention Tagging Blocker is an extension for google chrome will block mention and tags from all users or specific users…

    It’s available now in chrome store: http://goo.gl/LNpIVq

  • Billioniers Clubs

    my name is Mrs lawrenta pedro,i am from Manchester united,i am happily
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  • Billioniers Clubs

    I AM VANESSA, i got married to a man [JEROME],who had a wife [JOSEPHINE] already,then i was made the second wife,and this JOSEPHINE has a daughter for my husband,called CHRISTABEL,JOSEPHINE was suffering from leg pain,that later took her life. so Christabel was left to live with me,and my two kids,PATIENCE AND GLORY,Christabel was the eldest of them, so i was misusing CHRISTABEL,SHE is the only one doing all the house work,anytime she dose some thing wrong,i wouldn’t give her food to eat all through the day,and beat her up with anything close to me,but she never worry,or insult me.or report to my husband.because i told her if she did i will kill her,i did this to some extent that,one day,she was on her menstruation period, she was afraid to tell me, she was not having enough cloth,so the only cloth she had she put it into her pant,so that, the cloth would soak the bleeding,and the cloth,i was the one that brought it for her,that the only cloth i ever brought for her,then the following morning i saw her cloth on the ground,with blood stain,i called her,and ask her what is this, she told me every thing, but i beat her up, and force the blood in the cloth into her mouth,i over heard her,as she was crying,cursing me,but never bother to listen to the word she was using,but now my two daughters and my son are yet to give birth,PATIENCE,GLORY AND EXCEL,AT their age[37,34 and 31]but they are married no children,i had gone to many places to know the cause of the problem,and CHRISTABEL WAS LIVING HAPPILY with her husband and four kids, three boys and a girl.i don’t know how my children,came to know about this HIOYA TEMPLE,when they got there, they told them i was the curse of their, problem,so one morning they all came home,and ask me what have i done to disturb their lives,the question sound,funny.i told them i had done nothing to hold their lives back,they cried me,down to this Hioya temple,i saw the man.he ask me what,did i do to some one,over 19 year ago,i forgot everything.i said nothing,HE EXPLAIN WHAT I DID TO ME,and this CHRISTABEL was helping my children with their needs and always come and pay me a visit and she always called me mummy,so this MAN HIOYA told me to go and apologize to her,once she accept the apology,then he will cast a pregnancy spell on my children,we all went to CHRISTABEL’S house and apologize,she forgives me,so they went back to the spell caster, for the pregnancy spell,TODAY PATIENCE CALL ME AND TOLD ME SHE IS PREGNANT,but I haven’t heard anything from the others,maybe they are still angry.with me that’s why they haven’t called me,..THANKS TO DOCTOR HIOYA FOR EVERY THING, IF YOU ARE FACINGS ANY PROBLEM,VISIT THIS GREAT HIOYA VIA [GREATHIOYATEMPLE@GMAIL.COM]]

  • Elizabeth Rosas

    After being in relationship with emma for seven years,he broke up with me, I did everything possible to bring him back but all was in vain, I wanted him back so much because of the love I have for him, I begged him with everything, I made promises but he refused. I explained my problem to someone online and she suggested that I should rather contact a spell caster that could help me cast a spell to bring him back but I am the type that never believed in spell, I had no choice than to try it, I mailed the spell caster, and he told me there was no problem that everything will be okay before three days, that my ex will return to me before three days, he cast the spell and surprisingly in the second day, it was around 4pm. My ex called me, I was so surprised, I answered the call and all he said was that he was so sorry for everything that happened, that he wanted me to return to him, that he loves me so much. I was so happy and went to him, that was how we started living together happily again. Since then, I have made promise that anybody I know that have a relationship problem, I would be of help to such person by referring him or her to the only real and powerful spell caster who helped me with my own problem and who is different from all the fake ones out there. Anybody could need the help of the spell caster, his email: drinegbedionspellhome@gmail.com you can email him if you need his assistance in your relationship or anything. CAN NEVER STOP TALKING ABOUT YOU SIR HIS EMAIL

  • marian duss

    HI My Name is MARIAN DUSS, I wish to share my testimonies with the general public about what this man called Dr lawcy of( drlawcyspellhome@gmail.com ] has just done for me , this man has just did what I thought nobody will ever do for me, i was HIV positive when one of my family friend introduce this man to me, I never believed that great DR LAWCY could do this, when I contacted him on this same issue on ground, he casted some spell for me and gave me some parcel to drink, now I am so happy to say that the virus I was having In my body have left me. All thanks to DR LAWCY If you are out there passing through this same kind of problems you can contact him today on his mail ( drlawcyspellhome@gmail.com. )
    and he will also help you as well with his great spell caster, THANKS BE TO DR LAWCY….

  • Windy Wagner

    My name is Windy Wagner from united kingdom i am here to thank DR OLA the powerful spell caster that rescue me from HIV AIDS. I was diagnosed of this disease in the year 2012, and because of this, i was very unhappy with my life, and i went into research on how i can get cured, i contacted a lot of spell casters and none of them could help me rather they scammed me and took away my money without helping me. All this period of my life, i was sad and unhappy so one day as i was in the INTERNET i decided to sign in a friend guest book, only for me to see a testimony of a lady on how she was helped by DR OLA so i was confused to contact him at the moment because i didn’t want to be scammed again but after one week, i decided to contact him, so when i contacted him, he assure me that he will help me and i told him that many spell casters has also told me this but they all scammed me, he told me not to worry that he is going to help me, So i believe in him because all i wanted was to be cured, so he prepared a healing spell for me and told me to wait for just 24 hours, after 24 hours, i went to the hospital for test and to my happiness the test stated that i was cured from the disease.. This gladdens my heart and everybody in the hospital was surprised even the Medical Doctor, So viewers DR OLA is a God Gifted man and can help you to cure all types of sickness like HIV AIDS, CANCER, PILE, Kidney problem, Syphilis and lot’s more. You can contact him through his email on DROLAHEALINGCENTER@GMAIL.COM or you call him +2348100368288

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