When you switch to the new Facebook Timeline, one of the first new features you'll see is the ability to add a large "Cover" image. You'll also be able to…
It's that time of year again where I ruminate for a while on which one word I would like to choose as my overarching guide for the entire following year. I…
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other…
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice,…
This post serves as an update of all I've been working on over the past couple of months -- I ended up taking an unintentional hiatus from publishing my own…
There are many online tools I use every single day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social…
Are you satisfied with the results you’re currently getting from all your social media efforts? Would you say there is room for improvement? Though we’re clearly reaching critical mass point with social media market penetration, there’s still a morass of confusing information as to what works, and what doesn’t. There are social media policies, and…
My favorite events on my calendar are giving social media talks to all sizes of audiences, across many industries and a variety of formats. Whether it’s an opening keynote on social media success in general, an in-depth Facebook and/or Twitter breakout session or a full day training. My 2010 calendar is filling up nicely, and…
I just attended and spoke at the Glazer-Kennedy Inner Circle Info-SUMMITSM 2009 in Atlanta, GA. It was a packed event with over 800 attendees and an incredible speaker lineup, including George Foreman, Frank Kern, Master Lloyd Irvin, Mike Koenigs, James Malinchak, Sonia Simone, Chris Cardell, Ron Seaver, and Michael Cage. [Pic: Frank Kern, Mari Smith,…
At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I…
I created this five-part model – the ABC’s of Social Media – to simplify your social media efforts. Many folks come to social media and attempt to short-circuit the process by over-automating, over-broadcasting, over-delegating and miss out the vital component of connecting, engaging and building relationships. Once you’ve confirmed your target market uses Facebook and…
UPDATE 5/29/09: The summit is off to a flying start with Gary Vaynerchuk‘s rocket fuel launching us on Tuesday!! See the tweets from Gary’s keynote here. And all #smss09 tweets here. Be sure to follow all the fabulous speakers of this social summit: @GaryVee @Problogger @MarketingProfs @Copyblogger @ChrisGarrett @DeniseWakeman @JasonAlba @Mike_Stelzner & yours truly, @MariSmith…
