Blog Archives

New Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content

adobe spark new design tools

You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated videos, and web stories! Did I mention? All apps are FREE!! I’ve been a raving fan of Adobe’s fantastic POST

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Posted in Content Marketing, Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Video, Instagram, Social Media Strategy, Video Marketing

Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool

Facebook's Your Business Story Movie Maker

More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses are seeing meaningful results by placing paid promotions on Facebook. Facebook ads is by far the most targeted traffic your

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Facebook Video

How To Review and Edit Your Facebook App Permissions

How To Review & Edit Facebook App Settings

If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your identity. Yikes. Granted, whenever you give any Facebook app access to your account, you should be able to choose what

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Support, Facebook Tips

8 Facebook Engagement Stats Every Marketer Needs To Know

8 facebook engagement stats link preivew

Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook. Good news! Our friends at content discovery tool, BuzzSumo, analyzed 500 million Facebook posts to discover what types of posts

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)

7 Social Media Mistakes FINAL

Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing in order to improve your online marketing results. You’ll be relieved to know that Mistake #2 is that you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Instagram, Social Media, Social Media Strategy

15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences

15 Ways To Enhance Your Facebook Ads with Custom Audiences

One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15 fabulous ways you can make best use of what are called “Custom Audiences” on Facebook. Once you know how, it

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

Top Five Facebook Marketing Mistakes – And How To Fix Them!

top five facebook mistakes

If you’ve been feeling overwhelmed by the constant changes on Facebook and frustrated with a lack of solid results, you’re not alone. Many small to medium size business owners – even Fortune 500 companies – find it challenging to properly reach their fans and struggle to measure real monetary results from their Facebook marketing efforts… You’re more than likely making many, many mistakes on Facebook every single day that are costing you money… simply because

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Posted in Events, Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips