Blog Archives

7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)

7 Social Media Mistakes FINAL

Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing in order to improve your online marketing results. You’ll be relieved to know that Mistake #2 is that you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Instagram, Social Media, Social Media Strategy

15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences

15 Ways To Enhance Your Facebook Ads with Custom Audiences

One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15 fabulous ways you can make best use of what are called “Custom Audiences” on Facebook. Once you know how, it

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Social Media

Top Five Facebook Marketing Mistakes – And How To Fix Them!

top five facebook mistakes

If you’ve been feeling overwhelmed by the constant changes on Facebook and frustrated with a lack of solid results, you’re not alone. Many small to medium size business owners – even Fortune 500 companies – find it challenging to properly reach their fans and struggle to measure real monetary results from their Facebook marketing efforts… You’re more than likely making many, many mistakes on Facebook every single day that are costing you money… simply because

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Posted in Events, Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

24 Highly Useful Facebook Marketing Features, Tips and Tactics

Two Dozen Facebook Marketing Tips

Facebook’s big news this week is the introduction of an interactive feature called Instant Articles. Currently launching with just nine major media partners, this feature is bound to see significant growth with more publishers coming on board to create fast-loading, highly visual, experiential articles. (My favorite part about this announcement is the fact that publishers can sell ads in their articles and keep the revenue!) Meantime, while the new Instant Articles feature starts to gain

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Management, Social Networking

Facebook Is More Small Business-Friendly Than You Thought

Boost Your Business Facebook Events featuring Mari Smith

Facebook’s latest efforts to support the education and empowerment of small- and medium- size businesses is a series of LIVE events around the U.S. called the 2015 Boost Your Business Program, just announced this week. There are over 40 million active small business Pages on Facebook and the company is more committed than ever to helping these small businesses to grow and succeed. In this week’s featured article, WebProNews takes a deep dive into the Boost

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Posted in Events, Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing

3 Facebook News Feed Changes: What Marketers Need To Know

3 Facebook News Feed Changes

Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also have an impact on business pages. In short, the three changes are: Users should start to see more posts in News Feed

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

7 Types of Facebook Video to Help Increase Engagement

7 Ways to Use Facebook Video

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience. Now, videos on Facebook get the highest organic reach in the News Feed.  Note: this doesn’t mean all you should

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Posted in Facebook Advertising, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Facebook Video, Video Marketing