You Could be losing subscribers – Internet Marketers Take Note

Do you sometimes get opt-in emails, then decide you want to change your subscriber options?

Here’s how NOT to set up your subscriber options:

I get emails from Mike Filsaime. I want to change my email address that I’m subscribed under (in an attempt to streamline all my incoming email!)

However, when I scroll to the foot of Mike’s latest email… I see there is NO link for me to change my subscriber options. Just a place for me to UNSUBSCRIBE FOREVER. Hmm. Or, I can go to the trouble of clicking through to Mike’s blog, support desk or whatever.

I could unsubscribe, then go find where I subscribed and re-subscribe… ay-yi-yi, sorry, takes too much work on my part!

Here’s HOW TO set up your subscriber options:

I wanted to also change the email address I’m subscribed under for Ed Dale. With a simple click, I made the change easily and quickly. Yay, Ed!

So, take note – if you have an opt-in subscriber list yourself, do check the default link at the foot of all emails. You could be losing subscribers!

Email marketing isn’t as powerful as it used to be with the constant demands on our prospects’ attention. Be sure to check your settings regularly for autoresponders and broadcasts.

Mari Smith

Mari Smith is one of the world’s most respected social media thought leaders and online marketing strategists. Known as “the Queen of Facebook” since 2007, she has helped thousands of entrepreneurs and global brands master authentic, high-impact social media marketing. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Blending her Meta expertise with the transformative power of the Human Design System as an IHDS Certified Analyst, Mari guides entrepreneurs to align with their true voice, connect deeply with their audiences, and thrive in an ever-evolving online world. Her signature mix of AI-smart strategies, soulful mentorship, and Human Design wisdom empowers leaders to market with greater alignment, authenticity, and meaningful impact.

More Posts - Facebook - LinkedIn - YouTube - Instagram