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18 Genius Facebook Ad Hacks, A Guide to Niche Targeting & More: The Social Scoop 2/18/17

With Facebook’s new video and TV announcements, plus Mark Zuckerberg’s Manifesto and all the online discussions it spawned so far,  it’s been another BIG week in Facebook-land. News included the following: Facebook rolls out autoplay videos with sound on Eeks, apparently after testing sound on, Facebook received favorable feedback… I’ve yet to meet someone who actually…

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Facebook’s ‘Time-On-Site’ Targeting, Getting the Most from Facebook Ads & More: The Social Scoop 1/27/17

As Facebook gears up for its earnings call, new features and announcements are rolling out fast. Here are four pertinent updates: Messenger Ads: Messenger is currently testing ads on the home screen. Remember the fairly new layout of Messenger that shows Birthdays, Unread, Active Now, Favorites? Well, even though users can hide these sections (tap…

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Should You Merge Your Personal Facebook Account with Your Fan Page?

personal facebook fan page

A few days ago, my friend Mark Joyner posed the following question to his Facebook audience: The case for and against merging your personal facebook account with your fan page … (Seriously considering doing it for real now. Can anyone talk me out of it?) The case for and against merging your personal Facebook account…

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Facebook Apps for Marketers: What You Need To Know

Facebook Workshop with Mari Smith, San Diego

As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your…

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