Video Marketing
Facebook And Instagram Video Updates, New Video Contest To Celebrate
Facebook and Instagram are going ALL IN on video! Facebook just unveiled numerous new video tools for Creators at its first ever Creator Day held on June 19th, 2018 in Los Angeles. Tools include: Add interactive polls, quizzes, challenges and gamification to both Live and VOD More videos added to the Watch Platform (not just…
Read MoreTop 10 Facebook Video Marketing Questions
I recently teamed up with my good friends at Wave.video to present what we’ve found are the top ten Facebook video marketing questions, along with my answers. Check out the Facebook Live and companion slide deck – both embedded below. I’ve also included all ten questions and brief answers below… Wave.video is an incredibly easy to…
Read MoreFacebook Still Offers A Huge Opportunity For Video Marketing
Facebook still offers an incredible opportunity for marketers, especially when it comes to VIDEO MARKETING. Facebook [Watch] is right now where YouTube was 8-10 years ago in terms of establishing your own TV-like channel!! Are you publishing more video content? Facebook is looking for more episodic content and appointment television. That is, you go live…
Read MoreFacebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read MoreHow To Create Professional Facebook Videos In Minutes For Free
Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…
Read More9 Tips for Better Facebook Video Ads
This article was originally published on Social Media Examiner. Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways…
Read MoreVideo Creation Tools for Creating Fabulous Social Media Content
I recently posted a round up on my Facebook page of some of my favorite video tools. Creating professional quality videos is challenging, but thankfully, there are a lot of really great (and free!) tools available at our disposal. And for good reason! Over 100 million hours of video are being watched on Facebook every day.…
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