Posts by Mari Smith
How To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016
Greetings! This week’s exciting updates from Facebook include the NEW Engagement Custom Audiences — allowing you to (re)target people who have engaged with your Page or posts or messaged you. Take a look at my post with marked up screenshot. It’s a popular feature; this post has well over 500 shares so far, and all…
Read MoreFacebook Analytics, Email List Building via Facebook Ads and More: The Social Scoop 11/11/2016
Greetings from Boston! I’m here teaching Facebook marketing at HubSpot’s annual INBOUND event… this year, there are approximately 19,000 attendees. Wowee! There were sessions featuring actress/singer Anna Kendrick being interviewed by Randi Zuckerberg (Mark’s sister). Plus, keynotes with Serena Williams and Alec Baldwin, to name a few. Check out the hashtag #INBOUND16. As always, there…
Read More10 Proven Ways To Increase Your Facebook Reach and Engagement for Free
Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover ways to increase engagement on your Facebook business page posts. 1.…
Read MoreBusiness Storytelling Ideas, Successful Facebook Strategies & More: The Social Scoop 11/4/2016
Greetings, Friends! First, Facebook held its Q3 Earnings Call on Wednesday and, yet again, reported astounding numbers! Over $7Bn in revenue; 1.8M active users, Facebook Live has grown 4x since May and Instagram stories now has 100M daily users. Plus, a new fun (Snapchat-esque?!) camera is coming to Facebook. For more details on the Call, see…
Read MoreShutterstock Editor, Adobe Spark Post & Canva: A Side-by-Side Comparison of Social Media Image Editing Tools
Creating stellar social media content used to require not only paying for Photoshop, but the graphic design skills to go along with it. This used to create a big challenge for SMBs and smaller brands that did not have a graphic designer at their disposal, but thanks to the emergence of some incredible tools, businesses…
Read MoreHow to Increase Facebook Engagement, Amplify Brand Reach with Live Streaming & More: The Social Scoop 10/28/2016
Greetings from Louisville, Kentucky! I’m in KY for the US launch of my beauty company clients this weekend. Wow, what a whirlwind couple of weeks it’s been. (I confess, we missed last Friday’s issue of The Social Scoop due to my being MIA last week!) My family reunion in Scotland was amazing; what a treat…
Read MoreShould You Merge Your Personal Facebook Account with Your Fan Page?
A few days ago, my friend Mark Joyner posed the following question to his Facebook audience: The case for and against merging your personal facebook account with your fan page … (Seriously considering doing it for real now. Can anyone talk me out of it?) The case for and against merging your personal Facebook account…
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