Do you sometimes get opt-in emails, then decide you want to change your subscriber options?
Here’s how NOT to set up your subscriber options:
I get emails from Mike Filsaime. I want to change my email address that I’m subscribed under (in an attempt to streamline all my incoming email!)
However, when I scroll to the foot of Mike’s latest email… I see there is NO link for me to change my subscriber options. Just a place for me to UNSUBSCRIBE FOREVER. Hmm. Or, I can go to the trouble of clicking through to Mike’s blog, support desk or whatever.
I could unsubscribe, then go find where I subscribed and re-subscribe… ay-yi-yi, sorry, takes too much work on my part!
Here’s HOW TO set up your subscriber options:
I wanted to also change the email address I’m subscribed under for Ed Dale. With a simple click, I made the change easily and quickly. Yay, Ed!
So, take note – if you have an opt-in subscriber list yourself, do check the default link at the foot of all emails. You could be losing subscribers!
Email marketing isn’t as powerful as it used to be with the constant demands on our prospects’ attention. Be sure to check your settings regularly for autoresponders and broadcasts.