Blog Archives

12 Tenets of Relationship Marketing Effectiveness

Heart Hands - Mari Smith

Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses on sales transactions. The new relationship marketing focuses on working hand-in-hand with your prospects and customers to co-create a more

Continue reading…

Tagged with: , , , , , , , , , , , , , ,
Posted in Relationship Management, Relationship Marketing, Social Media

Gary Vaynerchuk On Scaling Social Media – Highlights from Gulltaggen, Norway

Chris Brogan, Mari Smith, Gary Vaynerchuk

I recently had the great pleasure of speaking at the prestigious Gulltaggen (“Golden Tag”) event in Oslo, Norway. Gulltaggen is the Nordic premiere digital marketing conference. Among the speaker lineup were two fellow prominent social media personalities: my friends Gary Vaynerchuk and Chris Brogan. I loved being able to spend a fair bit of time with Chris Brogan – we had several great conversations over a few different meals. It’s the most time we’ve spent

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , ,
Posted in Professional Networking, Relationship Management, Relationship Marketing, Social Media Speaking

Help Choose The Title Of My Next Book On Relationship Marketing

Mari Smith Relationship Marketing Book

I’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long before social media became so prevalent. My background, spanning a variety of careers, has always included elements of people +

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , ,
Posted in Facebook Marketing, Personal Branding, Professional Networking, Relationship Management, Relationship Marketing

Highlights of 2010 – A Magical And Full Year! [PICS]

Mari Smith at the 2010 Grammys

As one year ends and another begins, it’s often all too easy to just jump right into what’s new and focus on the future. Whilst proper planning for the future is certainly essential, I think it’s equally important to reflect back on all that we created during the past twelve months, celebrate the wins, learn from the “mis-takes,” and consciously create a bright New Year! 2010 was a magical year for me with many, many

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Professional Networking, Relationship Management, Relationship Marketing, Social Media Speaking, TV

Facebook Marketing: An Hour A Day – Virtual Launch Party May 3

[UPDATE] – we had a marathon seven-hour Virtual Launch Party today (May 3). Here’s a wee video greeting I recorded for my Facebook wall on my iPhone: First, Chris Treadaway and I co-hosted a three-hour presentation via TinyChat where we discussed many of the chapters in our book, along with the recent changes announced at Facebook‘s f8 conference, and the implications for marketers. The replay of this part will be available shortly! (I recorded my

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , ,
Posted in Business Building Strategies, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Professional Networking, Relationship Management, Relationship Marketing, Social Media, Social Media Training, Social Networking

How To Attract and Engage Quality Customers With Social Media

Are you satisfied with the results you’re currently getting from all your social media efforts? Would you say there is room for improvement? Though we’re clearly reaching critical mass point with social media market penetration, there’s still a morass of confusing information as to what works, and what doesn’t. There are social media policies, and which sites to use, and the right content and engagement strategies. And whether to automate, delegate, ghostwrite. or not. It

Continue reading…

Posted in Business Building Strategies, Events, Facebook Fan Pages, Facebook for Business, Facebook Tips, Professional Networking, Relationship Management, Relationship Marketing, Reputation Management, Social Media, Social Media Training, Twitter