Blog Archives

24 Highly Useful Facebook Marketing Features, Tips and Tactics

Two Dozen Facebook Marketing Tips

Facebook’s big news this week is the introduction of an interactive feature called Instant Articles. Currently launching with just nine major media partners, this feature is bound to see significant growth with more publishers coming on board to create fast-loading, highly visual, experiential articles. (My favorite part about this announcement is the fact that publishers can sell ads in their articles and keep the revenue!) Meantime, while the new Instant Articles feature starts to gain

Continue reading…

Tagged with: , , , , , , , ,
Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Relationship Management, Social Networking

Top 100 Social Media Leaders On Twitter: The Social Scoop Issue 136

Top 100 Social Media Power Influencers

It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter list.) I’m blessed to call so many of these fine leaders friends in the offline world, too. (See y’all at

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , ,
Posted in Business Building Strategies, Personal Branding, Professional Networking, Relationship Management, Social Media, Social Networking

12 Tenets of Relationship Marketing Effectiveness

Heart Hands - Mari Smith

Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses on sales transactions. The new relationship marketing focuses on working hand-in-hand with your prospects and customers to co-create a more

Continue reading…

Tagged with: , , , , , , , , , , , , , ,
Posted in Relationship Management, Relationship Marketing, Social Media

Gary Vaynerchuk On Scaling Social Media – Highlights from Gulltaggen, Norway

Chris Brogan, Mari Smith, Gary Vaynerchuk

I recently had the great pleasure of speaking at the prestigious Gulltaggen (“Golden Tag”) event in Oslo, Norway. Gulltaggen is the Nordic premiere digital marketing conference. Among the speaker lineup were two fellow prominent social media personalities: my friends Gary Vaynerchuk and Chris Brogan. I loved being able to spend a fair bit of time with Chris Brogan – we had several great conversations over a few different meals. It’s the most time we’ve spent

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , ,
Posted in Professional Networking, Relationship Management, Relationship Marketing, Social Media Speaking

Help Choose The Title Of My Next Book On Relationship Marketing

Mari Smith Relationship Marketing Book

I’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long before social media became so prevalent. My background, spanning a variety of careers, has always included elements of people +

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , ,
Posted in Facebook Marketing, Personal Branding, Professional Networking, Relationship Management, Relationship Marketing

Highlights of 2010 – A Magical And Full Year! [PICS]

Mari Smith at the 2010 Grammys

As one year ends and another begins, it’s often all too easy to just jump right into what’s new and focus on the future. Whilst proper planning for the future is certainly essential, I think it’s equally important to reflect back on all that we created during the past twelve months, celebrate the wins, learn from the “mis-takes,” and consciously create a bright New Year! 2010 was a magical year for me with many, many

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Professional Networking, Relationship Management, Relationship Marketing, Social Media Speaking, TV

Facebook Marketing: An Hour A Day – Virtual Launch Party May 3

[UPDATE] – we had a marathon seven-hour Virtual Launch Party today (May 3). Here’s a wee video greeting I recorded for my Facebook wall on my iPhone: First, Chris Treadaway and I co-hosted a three-hour presentation via TinyChat where we discussed many of the chapters in our book, along with the recent changes announced at Facebook‘s f8 conference, and the implications for marketers. The replay of this part will be available shortly! (I recorded my

Continue reading…

Tagged with: , , , , , , , , , , , , , , , , ,
Posted in Business Building Strategies, Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips, Professional Networking, Relationship Management, Relationship Marketing, Social Media, Social Media Training, Social Networking