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Essential Guide To Facebook Page Changes [SCREENSHOTS]

Facebook Page - Profile View

Facebook unveiled major upgrades to fan Pages on February 10. If you have not yet upgraded your Page(s), you can do so here. I recommended choosing the Preview option first to get a feel for what’s changed. However, on March 10, the upgrade will be automatic, so you may as well switch before then to…

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How To Use The New Facebook Photo Viewer As A Marketing Tool

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your…

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5 Ways To Record Videos For Your Social Media Marketing

Social Media Video Marketing

No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! With video,…

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Facebook Ad Targeting – Best Practices

Facebook ad targeting dartboard

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users…

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