Posts Tagged ‘branding’
The Facebook Pixel: What It Is and How to Use It, Customer Experiences & More: The Social Scoop 4/29/17
Woohoo, I’m back in San Diego after traveling almost nonstop in April – wow, what a whirlwind month…but, oh-so-gratifying! This past week, I had a wonderful time in San Francisco, leading Facebook marketing sessions at Marketo’s annual conference. Plus, meetings at Adobe’s HQ, and with the amazing team at Entefy – a startup that is building an…Read More
Study: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17
Greetings! I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including: Facebook users gaze 5x longer at video content than static content 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. 85% of Facebook videos are…Read More
ABM – Always Be Marketing: What Does It Mean To You?
At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I…Read More