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Social Media Success – 15 Hot Tips From The Pied Piper!

I’m often asked how I got started in social media and became so successful and well known. Well, first I like to think I’m humble and am just “one of the peeps” like everyone else, which is true. But I do recognize my business has really exploded in the past eighteen months, and so I thought I’d come up with a list of contributing factors that you might find of benefit too:

1. Get lucky!

clover My definition of luck is when preparation meets opportunity. Since ’99, I had pursued a path of relationship marketing, internet marketing, and success coaching… all of which culminated in social media when I got invited to join an alpha team of a Facebook app in 2007. I joke about being an “overnight success ten years in the making” – perhaps you can relate?! But all these years were preparation for my passion and purpose to intersect. I’d been preparing for many years, then an opportunity presented itself and I took ACTION!

2. Self-knowledge.

I’m a raving fan of personality assessments. I’ve taken over fifteen assessments, including Myers Briggs, DISC, Reiss, Kolbe’s, iWAM, PIAV, the Enneagram… you may be familiar with some of these. I believe it’s not enough to just do one assessment. By understanding yourself – and ultimately others – at a deep level, you’re better able to design a lifestyle and career that motivates you and meets your needs.


social media vision I love the acronym for the word “focus”: Follow One Course Until Successful. Every year I choose a one-word theme for my entire year. In 2008, my word was focus – I did not deviate from my path of predominantly Facebook education which lead to many, many doors opening.

4. Influence.

My one-word focus for 2009 is influence. I ask myself, “Who and what am I allowing to influence me?” In terms of social media, we all have equal opportunity to build up significant influence. Your “tribe” is made up of people who know, like and trust you. They may hang on your every word. That’s a responsible position to be in!

5. Be yourself

“Be yourself because everybody else is already taken.” I love this quote almost as much as I love this Dr. Seuss quote: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” This goes along with my notion that there is no competition. Nobody can offer the exact same product or service in the way that you offer it with your personal touch. This goes for big brands too. Be yourself is also all about authenticity and transparency in social media.

know what you want6. Know what you want.

One of my mentors, T. Harv Eker, used to say the #1 reason people don’t get what they want in life is they don’t know what they want. Hmm. So, of course, the secret is to get super clear on exactly what it is you want. This goes for personal, life and business goals whether you’re a solopreneur or CEO of a big company. In social media, what are your objectives – more visibility? Increase in traffic, subscribers, fans, followers, friends? Then what? How will you convert them to paying clients?

7. Have a plan

The main reason people fail in social media is lack of a strategy. There’s so much confusing and conflicting advice out there, it’s easy to get lost in the social media jungle. By having a clear objective, developing a strategy to accomplish that objective, and measuring milestones along the way, you’re bound to have better results.

8. Stay on track.

stay on track This goes along with #3 above, FOCUS. It’s all too easy to get distracted and go down a million rabbit holes as I call them. Or to have “multiple-hat syndrome” where you have about six different businesses. Much as it’s fine to have multiple streams of income, I strongly recommend you stay on course with one primary business until that venture is at the level of success you want.

9. Add value.

R. Buckminster Fuller talked about the importance of adding value and that your financial wealth is a direct reflection of how much value you add to the world. Sometimes it’s easy to think you don’t want to give away the store. But I really think we cannot give it all away because every day new ideas, techniques and strategies come along… so give generously. And help promote and build others up.

10. Broadcast the postive.

I love to focus only on updates that are upbeat and positive. I’m a glass-half-full type of person anyway. What often gives Twitter a bad name is people think we just sit around and share about trivia… well, some people do! But I like to say nothing at all if I can’t think of something of value to say.  We have a position of responsibility to influence others in a positive way, to create positive ripples. At the end of the day, you want to be the voice that is remembered, not just heard. (Kudos to my friend, Nancy Marmolejo, where I first heard this awesome saying!)

11. Surround yourself with successful mentors.

In order to get to the next level in life and business, it’s important to seek the counsel of experienced mentors who are several levels above where you are now. The best investment you can make is in yourSELF. Not just business, professional and financial training. But in deep personal, spiritual and emotional growth too. Your outer world is a reflection of your inner world, so the more you grow yourself the more successful you’ll become.

12. Take imperfect action.

trophies One of my mentors last year, Kevin Nations, has this great saying, “Winners take imperfect action while others are sitting around perfecting their plans.” Well, I’m a recovering perfectionist! I used to have to wait until every duck was in a row. Now, I make myself just GO for it. When I first announced my social media certification program earlier this year, I really wanted to wait awhile longer, but I went for it anyway because I’d already waited 18 months… and was simply astounded by the overwhelming response! (I’ll be announcing dates for the next program just as soon as possible!)

13. Correct and continue.

Did you know a rocketship is only on course 3% of the time? The remaining 97% it’s course-correcting. This is true for us. At every turn, we have an opportunity to put something out there, test it, make a correction, test again. But if you keep waiting for things to be perfect, you’ll never launch. So, for sure, due your due diligence, then take imperfect action, then correct and continue!! And, the faster your correct, the better… especially with social media being so prevalent because people notice your mistakes quicker! 😉

14. Be willing to be a bit “out there.”

By this I mean, be a bit off the wall, a bit crazy. Don’t take yourself too seriously. Have fun. I love to goof around with my avatars on Twitter – I call it my avataritis and my favorite is my avatiara! Check out my avatar slideshow here and this great post What does your avatar say about you by Maureen Birdsall.

Mari Smith & Gary Vaynerchuk15. LIVE WITH PASSION!!

“Live with passion” is one of my favorite Tony Robbins sayings! Tony certainly embodies passion, as does my friend, Gary Vaynerchuk. If you ever get the chance to see Tony or Gary live on stage – GO! Both are hugely vibrant, larger-than-life, passionate peeps!!

I hope you found a few good nuggets in here for yourself. What are some of your secrets to success? Feel free to share below:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. David Moore on September 4, 2009 at 3:53 pm

    Super post. All 15 very convicting. Especially not to chase too many rabbits.

  2. Elizabeth Cottrell on August 23, 2009 at 3:41 am

    Mari, you are wise beyond your years. These are important tips for Life and Business success too, not just Social Media Success. Thank for always giving us content that is worth every second of the time it takes to “read, mark, learn, and inwardly digest.”

  3. Andrea on August 17, 2009 at 7:13 pm


    Thanks for reminding me of all of these tips. Happy belated birthday ! Looking forward to the release of your next certification details.

  4. Susan Critelli on August 16, 2009 at 9:16 pm

    FOCUS – Follow One Course Until Successful. Brilliant! That has been my problem so many times, getting bogged down by trying to have too many plates in the air.

    I love the idea of having a one word theme for the year. I am on the way to doing that – with a two-word theme for 2009 – “Break Free”!

    Stunningly simple and practical. Thank you so much for the energy and wisdom you have already poured into us.

  5. Suzie Cheel on August 15, 2009 at 11:12 pm

    This is such a wonderfully inspiring post Mari. I always love youe statement that I was an overnight success 10 years in the making.
    Thanks for this : Who and what am I allowing to influence me?

    There is so many great points here, I will be book marking this too

  6. Kimberly Yow on August 15, 2009 at 2:41 am

    Great tips for success in life! Thanks Mari!

  7. maureen birdsall on August 14, 2009 at 5:49 pm

    Mari – what a great article! I will try and keep #12 tucked away for myself. I am constantly bogged down with waiting for everything to be exactly right. Maybe I’ll publish a few more blogs with this advice!

  8. Viveka von Rosen on August 13, 2009 at 8:52 pm

    Brilliant –
    Lots of social media stuff out there – your content always has depth. Consider me a groupie!

  9. Jeff Bernheisel on August 13, 2009 at 3:08 am

    My company had Gary V as our keynote speaker at a conference this last January. He is indeed one of my favorite speakers ever. Very energizing!

    Take care,

  10. Coree Silvera on August 13, 2009 at 6:31 am

    Thanks for the excellent advice, Mari. I couldn’t agree more with how important it is to know what you want and to have a plan. How can you even form a plan (or road map) if you don’t know where you want to go?

    Great tips as usual! Hope you had a beautiful birthday! 🙂

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