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The Relationship Age – New Collaborative Book Out Today!

Relationship marketing has been around since the dawning of (wo)man. So long as we’ve been able to communicate with our fellow beings, we’ve been able to do commerce. With the incredible boom of online social networking sites – particularly Facebook and Twitter – what we’re seeing now is a massive paradigm shift in the way we communicate and do business around the globe.

Yes, it’s important, “Who you know.” But now, with our attention-based culture we could say what’s even more important is, Who knows you.”

As I was beginning to build my social footprint in 2003, I would look at my bookshelf, and my huge collection of home-study courses, and all the seminars I’d attended over the past 15 years. I know a LOT of amazing authors, speakers, leaders, and luminaries. But, did they know me? I’m delighted to say, they do now! In fact, I’m honored to include many of these leaders that I’d admired from afar for so long in my close circle of friends and among my top clients. All through the power of naturally building relationships through online and offline social networking.

By building a strong, recognizable brand in your industry and cultivating vital relationships, you’ll go far in achieving success in today’s world of new media marketing. I’m proud to introduce my new anthology book, The Relationship Age:

Are influencers born or made?

I put a few of my thoughts on relationship marketing into The Relationship Age. My chapter is called “Are Influencers Born or Made?” where I discuss the natural traits of influential people, various personality assessments, the importance of self-knowledge, plus I go on to share ten tips to increase your own influence factor regardless of your natural propensity.

(I first wrote this chapter back in 2007 when I met Dr. BJ Fogg through Facebook and he was putting together a book called The Psychology of Facebook! Also, It was rather amusing to see all the fuss made about Fast Company’s Influence Project this summer. Influence is a subject I’ve studied for a decade or more; my belief is we are all influential. And, influencers are both born and made – especially in today’s world!)

Meet the collaborative, international authors

In the very spirit of social media, I teamed up with 25 relationship marketers and social media marketing enthusiasts to coauthor the book. Our book, The Relationship Age, is spearheaded by Nick Nanton, JW Dicks and Lindsay Dicks of The Celebrity Branding Agency and is out today, November 11th!

Click here to purchase your copy on Amazon.com

Hop over to Amazon to pick up a copy of The Relationship Age and receive an array of helpful bonus material by simply emailing your Amazon receipt dated November 11 to: bonus@celebritypresspublishing.com

Meet our wonderful team of authors from all walks of life and all parts of the world – this book is truly a global effort. Our authors hail from Australia, England, Sweden, Finland, Italy, Malaysia, Canada and the United States.

Throughout the day, we’ll be in our TinyChat video broadcast room with a virtual book launch party. Plus, check my tweets and Facebook Page for additional updates on live access to myself and some of the authors today! (I’ll be camera-ready all day and will be broadcasting in-between appointments). We also have a Facebook Page for the book – come join us. And, be sure to follow all authors on Twitter – all names are linked to our Twitter accounts below:

Mari Smith Nick Nanton
Mari Smith – California  (Canadian-Scottish!) Nick Nanton, Esq. – Orlando, FL Lindsay Dicks – Orlando, FL
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JW Dicks, Esq. – Orlando, FL Pam Brossman – Sydney, Australia Steve Brossman – Sydney, Australia
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Jon Alfredsson – Sweden, now California Beverly Dracos – Houston, TX David Charles White – London, England
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Jackie T Ewing – Orlando, FL Georgia McCabe – Palm Island, FL Katerina Morjanoff – Sydney, Australia
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Brad Semp – Clermont, FL Mark J. Buhagiar – NSW, Australia Emma Tiebens – Orange County, CA
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Pam Moore – Tampa, FL Karen Purves – Surrey, England Barbara Pender – Houston, TX
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Katrina Kavvalos – Sydney, Australia Eileen O’Neill – Rome, Italy Mari Uusitalo – Tampere, Finland

Dechen Lau – Malaysia Leslie Montgomery – New Hope, PA Kathy Hagenbuch – Aldie, VA
Angeline O’ShannessyAustralia
Carol Roy – Alberta, Canada

Preview our table of contents:

Take a look through the diverse range of topics covered – each chapter is not only very well-written, they are packed with practical how-to’s and ideas for harnessing the power of Twitter, Facebook, YouTube, membership sites, email marketing, lead generation and better time management!

Chapter 1 – A Picture is Worth A Thousand Friends…Or Enemies
by Georgia L. McCabe ………………………………………………………………………………15
Chapter 2  –  Social Media Tribes: How You Can Achieve Success Faster & Multiply Your Online Exposure By Leveraging A Tribe
by Jon Alfredsson, PhD …………………………………………………………………………….25
Chapter 3  –  Video Marketing – How To Fastrack Your Results With Video
by Pam & Steve Brossman …………………………………………………………………………37
Chapter 4 –  Accelerate your Profile on Twitter – Even if you are a Newbie
by Katrina Kavvalos ………………………………………………………………………………….49
Chapter 5  –  Wall Street’s new intersection is Main Street
by Barbara Pender …………………………………………………………………………………….63
Chapter 6  –  How To Create Automatic Profits From Social Media & Keep Your Sanity At The Same Time
by Bradley W. Semp, PhD ………………………………………………………………………….71
Chapter 7  – Books Speak Volumes When Creating Relationships
by Nick Nanton & JW Dicks ……………………………………………………………………..81
Chapter 8  –  How To Grow Your Business Through Social Media Sites
by Dechen Lau ………………………………………………………………………………………….91
Chapter 9  –  Content Creates the Conversation
by Lindsay Dicks ……………………………………………………………………………………..101
Chapter 10  – The three most important ‘who’, ‘what’, and ‘where’ questions to ask in Social Media for business users
by David White ……………………………………………………………………………………….111
Chapter 11  –  7 – Relational Marketing Secrets To Attract, Nurture and Retain Your Perfect Clients Online and Offline!
by Emma Tiebens ……………………………………………………………………………………121
Chapter 12  –  Language is the Gift, Listening the Responsibility
by Carol Roy ……………………………………………………………………………………………133
Chapter 13  –  Are Influencers Born or Made?
by Mari Smith …………………………………………………………………………………………141
Chapter 14  –  Social Media: The Relationship Age
by Jackie Ewing ……………………………………………………………………………………….151
Chapter 15  –  The Art of Being Genuine
by Beverly Dracos ……………………………………………………………………………………159
Chapter 16  –  Marketing with Auto Responders
by Angie O’Shannessy ……………………………………………………………………………..167
Chapter 17  –  Membership sites – The Golden Goose of Internet Marketing
by Mark Buhagiar ……………………………………………………………………………………175
Chapter 18  –  Social Media As The Backbone of My ESOL Teaching
by Eileen O’Neill (in Rome, Italy) ……………………………………………………………187
Chapter 19  –  Harness the power of 3 Strategies you already use and Become Irresistible in Social Media
by Mari Uusitalo ……………………………………………………………………………………..197
Chapter 20  –  How To Keep Social Media From ‘Eating You Alive’!
by Kathy Hagenbuch ……………………………………………………………………………….207
Chapter 21  –  “Are You Engaging?” – Why Engagement is the Currency of The Relationship Age
by Katerina Morjanoff ……………………………………………………………………………..219
Chapter 22  –  Relationships and Social Media
by Pam Moore …………………………………………………………………………………………229
Chapter 23  –  Building Know, Like and Trust with Lead Magnets
by Karen Purves ………………………………………………………………………………………239
Chapter 24  –  Hobnob, Mingle, or Schmooze?
by Leslie Montgomery …………………………………………………………………………….247

Order your copy today!

Click here to purchase your copy on Amazon.com

Hop over to Amazon to pick up a copy of The Relationship Age and receive an array of helpful bonus material by simply emailing your Amazon receipt dated November 11 to: bonus@celebritypresspublishing.com

We’d love to hear from you! What have been some of your most inspiring relationship experiences as a result of using social media? Share with us in the comments below!

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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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19 Comments

  1. Roger Beaty on November 11, 2010 at 7:24 pm

    Hey Mari, Thanks for the update on your Facebook Page. I read your update, watched Jon’s video and hopped right over to Amazon where I ordered the book. What a great model for the release of a new book! I’m looking forward to receiving the book – it looks very interesting and I’m sure it will be since everything that Mari Smith is involved with is quality! Are you a student of W. Edwards Deming? LOL



  2. Philip Fleming on November 12, 2010 at 2:55 am

    New York Times Best Seller in the first week; come’on guys, Mari Rocks!



  3. Dwad on November 11, 2010 at 6:29 pm

    Hi Mari,

    This looks like an awesome new addition, that I’ve VERY interested in purchasing, thanks for the pre-alert! =D



  4. Dr DeborahBarry on November 11, 2010 at 2:43 pm

    Per the request of tales of relationship experiences: I acquired a new client who had found my website, but who MADE HER DECISION to work with my by going to Facebook and getting a sense of who I really am!
    ~Dr Deborah Barry, The Happiness Coach



    • Mari Smith on November 11, 2010 at 9:07 am

      That is awesome to hear!!! Congrats.



  5. Dr DeborahBarry on November 11, 2010 at 2:40 pm

    Looks great! Another Mari Smith collaboration. Always love her peeps!

    Dr Deborah Barry, The Happiness Coach



    • Mari Smith on November 11, 2010 at 9:08 am

      You're very kind – thanks for saying!



  6. Tim and Andrine on November 11, 2010 at 2:11 pm

    Hei from the fjord Mari and fellow collaborative, international authors,

    Just purchased and we can’t wait to receive “The Relationship Age”!
    The bonus offering for purchasing today is fantastic as well, thank you.

    Inspiring example of a new book release, we’re taking good note of how you’ve done this and can only hope that when it comes time to release our own books they will be somewhere near the Social Media Sparkle that we love about you Mari.

    All our love to you and yours from your friends in Norway!



    • Mari Smith on November 11, 2010 at 9:08 am

      Aww, I'm honored – thanks for the lovely words!!!

      I'm coming to Norway in April – very excited about that. 🙂



      • Tim and Andrine on November 12, 2010 at 6:14 am

        Wonderful, which part of our long skinny country will you visit M.?

        Do look us up if you’ll be in or around Trondheim.



  7. YourEzineCoach on November 11, 2010 at 1:41 pm

    Hi Mari,

    I just ordered the book from Amazon.ca where it’s $5 cheaper. http://amzn.to/bKMyoX



    • Mari Smith on November 11, 2010 at 9:09 am

      ha – that's brilliant!! Thanks heaps!



  8. drd4u on November 11, 2010 at 8:10 am

    WOOT WOOT WOOT! that's a triple WOOT! Look…I got up and even before COFFEE was on this one! YES…indeed! Must say- spectacular effort, great work…and I love the concept- it's “ma dream” to do somethinng similar using personal brain and integrating it on the web…love you guys…love what your doing…and…can't wait to get me lil grubby fingers around this pup…I know it's gonna be chock full of stuff my folks can use!!! WOOT WOOT WOOT!



  9. Kim Johnson on November 11, 2010 at 2:03 pm

    Hi, Mari. Your fab, “collab”, book sounds awesome and just what I need to truly get started with social media. I feel like the social media world has almost passed me by and it’s only the beginning of a whole new world. Since I’m part of that world I need to participate. I’m already on the internet so much for work research I haven’t been giving the proper attention to enriiching my life with plenty ot tweets. Spare moments away from the electronics will all me to devour the important subject matter which you and your collegues have chosen to impart to the masses. WhooWhee…… I’m so happy for you!



    • Mari Smith on November 11, 2010 at 9:09 am

      Thanks, Kim!!! Just one baby step at a time can make all the difference!!



  10. PamMktgNut on November 11, 2010 at 5:18 am

    Woot! Congratulations team! I am so happy to be part of such an amazing project with such a wonderful, giving group of authentic peeps! True testament in my life that God's plans for our lives are truly bigger than our dreams can ever be. Thanks for giving me such an opportunity. I look forward to the year ahead and the collaborative projects we can do together to help others learn social media and the value of authentic and real relationships! Hugs to all!



    • Beverly Dracos on November 11, 2010 at 7:18 am

      The way I became part of this project leaves me with absolutely no doubt that there are reasons beyond the book that I am connecting with the people involved in this collaborative effort. Opportunities come and we said, “Yes!” to this one. I am so very glad we did. I, too, am genuinely grateful.



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