Skip to content

Online Social Networking vs. In-Person Networking

lesbrown Online social networking giants like Facebook, Twitter, MySpace, LinkedIn and YouTube allow us to expand our community exponentially… without ever leaving the comfort of our home offices.

However, to heighten and accelerate your success, attending live events is equally important. You get to see and be seen. You’ll have meaningful conversations in person. You take photographs and upload them to Facebook, Flickr, Twitpic. Of course, you get to learn valuable tools, strategies and secrets to success.

And, you get to meet some of the most amazing people you may never have been able to connect with otherwise… in person. [Pic R: Les Brown & Mari Smith. I had the honor of sharing the stage with Les Brown at SANG] [Pic below: Stacey Hylen, Dorcy Russell, Yanik Silver, Mari Smith – all dressed up for Yanik’s Underground5 Bond night!]

yanik_bond_editBy first connecting with new people via online social networks, it’s easy to create what I call “virtual rapport.” Oftentimes, you may feel like you have an incredibly close relationship with a social networking friend… all that remains is to meet them in person and it’s like you’ve known each other for years!

Or, conversely, what’s happened to me a few times too is I have a certain picture in my mind’s eye of how I think someone is like in real life. Then I meet them face to face and there’s this instant chemistry. I suddenly morph the image of who I thought the person was into who they really are, and I’m pleasantly and warmly surprised.

This anchors my point that you simply cannot afford not to attend live events. All the online social networking in the world (even including video conferencing) will never replace face-to-face networking. Everyone has an energy field and you cannot get a true sense of that without physically being in their presence.

I absolutely love to attend, support and speak at live events; personal and professional growth seminars have been a passion of mine for decades. See my calendar of upcoming public events here.

Just in the past couple months, I’ve attended and/or spoken at these amazing events:

I can honestly say attending a variety of events and speaking at events about Facebook/Twitter/social media this past year or so has lead to more and more consulting, training and speaking contracts! Love that.

What events will you be attending this year? What has been your most enjoyable event to date? Do you attend Tweetups in your area? If not, would you consider organizing/hosting one?! Do you think online social networking can ever replace live events? I’d love to hear your thoughts below!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

More Posts - Twitter - Facebook - LinkedIn


  1. ???? ?????? on June 22, 2014 at 3:23 am

    It was great thank you for sharing this useful???? ???? * ?????? ???? ???? ????? * ????? ???? * ??? ???? * ??? ????? * ???? ??????

  2. Robert Rubin on May 13, 2009 at 7:42 pm

    Hi Mari,

    I enjoyed this article very much. My personal choice is to attend Networking events in person. Online social networking has a downside that it does not transmit emotion, passion, nor body language. In a short face to face conversation you are capable of forming an opinion of the person you are talking with. You can tell if they care about you, if they rather be somewhere else,or if they simply want to be done talking to you.

    The other benefit of networking in person is that you never know who the person you are talking to will introduce you to. Have you not had that personal contact you would have missed that opportunity.

    Relationship Marketing is something that takes time to develop and it starts with a face to face introduction and it grows from there as you get to learn more about the other person and you make the effort to stay connected.

Scroll To Top