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Four Ways To Post On Your Facebook Fan Page As Yourself

UPDATE: On February 10, 2011, Facebook introduced the option to switch to “Page mode” which now gives Page Admins the ability to choose between writing on their own Page walls as the Page or as their personal Profile. Pages can also write on other Pages walls, and on any personal Profile where the wall privacy is set to “Everyone.” For a complete guide to the Page Upgrades, see this post.

Facebook fan page Admins can only comment on fan pages they administer as the fan page ID. It’s not possible to comment as your personal profile, so long as you’re an Admin.

However, clearly, the demand to be able to post as self is a popular question and a much-desired Facebook feature per questions I’m frequently asked and the 660+ comments on this thread of Facebook’s own fan page for Pages.

One suggested workaround, from many users, is to set up a second personal profile – BUT, this is against Facebook’s Terms of Use. Before sharing my four ideas on posting as yourself, there are two major aspects to keep in mind:

First, consider your privacy settings

Facebook has this Admin-only posting measure in place to protect the privacy of users. You’d need to have your personal profile “Posts by me” privacy settings set to “Everyone.” Then, given fan pages are totally public (even viewable without being logged into, if you were able to comment/post on your fan page as yourself, you’d be posting a link back to your personal profile and possibly exposing yourself to everyone on the planet. okay, on the Internet!

Otherwise, let’s say you had your posts restricted to “Only Friends” or even “Friends of Friends,” then no one outside of these categories would see your posts on your fan page, anyway.

Some users may be perfectly okay with that; however, Facebook do pride themselves on their very granular privacy settings for profiles, as shown in the screenshot below (hiding posts from a specific friend list, for example):Facebook Privacy

Second, consider News Feed optimization

Some studies show a whopping 88% of Facebook users who join your fan page never return to the actual page – they only see and interact with your posts via their News Feed. Therefore, ensuring your page posts get optimal “Edge Rank” is crucial. You have to be seen in the News Feed to gain traction on your fan page. (See these posts for more on this topic).

So, if you were able to post on your fan page as your profile, you would not get anywhere near the same ranking in the News Feeds of all your fans. Let’s say you have 1,000 Facebook friends and 10,000 Facebook fans. Only a portion of your 1,000 friends – some of whom may also be fans – would see your update in their News Feed. The other 9,000+ would not see the post at all unless they come to your page.

Four ways to comment on your Facebook Page as yourself

Nonetheless, you may have good reason to want to have your own profile/identity/name showing on your fan page. So, here are four suggestions as a workaround:

1. @ tag your personal profile (still post as page)

This is my personal favorite because you’re still posting as your fan page, but you’re giving credit and visibility to your personal profile. Fans can easily hover over your name and see additional info in the hovercard. Of course, this could mean you get inundated with friend requests… unless you have that setting tightened up in your privacy settings!

In this screenshot below, I’ve posted on my fan page via the usual way as the Admin – then tagged my personal profile at the end as shown in the hovercard. You could easily do this for every post – as if you’re signing off with your @ tag as a signature. This could be a good solution for pages with multiple Admins too. Just be aware of how the extra posts might be showing up on your profile wall and the News Feeds of those Facebook users who are your friend as well as your fan.

Also, remember that you’ll need to have your profile privacy settings set fairly wide open for all fans to actually see the @ tag.

Facebook @ tag personal profile example

An additional benefit of @ tagging your personal profile on your fan page posts is that you get notifications! (Of course, you may already be using the awesome Hyper Alerts Facebook fan page notification app from Norway that I blogged about last week!)

2. Use the Emoti iPhone app (post as profile or page)

A fun workaround – for the occasional post and for my fellow iPhone users – is to use the Emoti iPhone app. With this app, you can select a cute emoticon and post with a comment on your fan page wall (or to your personal profile wall, or any friend’s wall or the wall of any fan page you joined). This screenshot shows a post on my fan page wall by my personal profile, and with a comment by myself as the Admin:

Here’s another example showing little traction per my point above on News Feed optimization.

3. Remove yourself as Admin (post as profile)

To properly comment on a fan page as yourself (other than using the Emoti app), you would need to first remove yourself as the Admin. Warning: never, ever remove yourself as your page Admin without first having assigned at least one other Admin! Your page would end up floating around in limbo with no access.

In fact, I do strongly recommend all fan pages have a minimum of two Admins for security reasons; you just never know when something might happen to your profile or your access to Facebook which could prevent access to your fan page.

4. Just sign your name (post as page)

You could easily adopt a strategy used by on their Facebook fan page, where they have several different Admins and each person signs their posts and their comments with their first name. The posts are still being made by the page regardless of which of the three Admins makes the post.

Social Media Examiner - Facebook fan page post example

Social Media Examiner - Facebook fan page post example

Is posting as your personal profile something that’s important to you? I hope these ideas give you some creative workarounds. However, just remember to consider whether you want the best News Feed optimization for your fans or not!! Let me know your thoughts and any questions on this subject in the comments below.

P.S. On a related note, it seems the ability to login as your profile OR your page is coming soon… thus allowing you to comment on other brand pages as your brand. See this post on Mashable. (We won’t be able to post on profiles as our page, though).

Recommended reading:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Ro on June 20, 2013 at 4:05 pm

    Hi, I was interested in reading what you had to say here but a couple seconds after page load I get a big white box that covers the majority of the content. It appears to be a pop-up but has nothing in it. Just thought you should know. I’m using Chrome.

  2. Howard Phillis on May 30, 2012 at 1:58 am

    Has this changed since Timeline? I am an admin for lots of pages and I can’t use the @ tag to add my own name to a post. When I start typing it just comes up with a list of other pages. I can’t even tag my friends names either. The only way I can @ tag people is in my own timeline.

  3. Service on May 28, 2012 at 12:58 pm

    Need some Facebook help here.  I have a facebook business page set up.  It seems that whenever I comment on another business’ facebook page or replying to a comment, my logo and name does not show up on the comment.  I have noticed that other businesses that do comment on my business page, their names do show up.  What am I doing wrong?  Is there a setting that is mssing?

  4. Zig Zag DeZigns on March 11, 2012 at 12:02 am

    When I set up my fan page I did not link it to my personal page and I see that has hindered me.  I would now like to do that and for the life of me cannot find out where to do it! I’ve searched Facebook and the internet and nothing.
    Thanks for your time! It’s greatly appreciated! 🙂 

  5. Soylachama on February 25, 2012 at 8:44 pm


    I would like to know how i can get  my fan page owner id…


  6. Ching on February 12, 2012 at 2:04 am

    thank you Mari. Where do I find templates to use that allow text and video? Sorry, I’m new at this and I’ve probably missed it in your info.Like

  7. TARagsdale on December 23, 2011 at 6:47 am

    It still seems impossible to post on a page you admin as yourself under these seemingly obvious conditions:
    * Only admins can post
    * Admins can post as self

    Currently, to post as self, it still looks like admin must allow everyone to post if they are to post.

    I’m embarrassed I can’t get @ to work either.  I don’t know how to make it, when I am posting as the page, be able to find me…  Typing @Tim R… only finds random public figures… 

    • TARagsdale on December 24, 2011 at 8:52 am

      Still searching for a way… I’m wondering if the difference is between “fan” page and “organization” page (I’m on the latter). Approach 1 does not work. No interest in 2, and 3 & 4 are basically “don’t do what you want… do this instead” approaches.

  8. G K on October 21, 2011 at 10:50 pm

    what i mean is how can i post my name in a wall post? example ADMIN yoon hee

  9. Anonymous on August 15, 2011 at 7:11 am

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  10. M5kingsley on July 29, 2011 at 3:08 am

    thanks! but i still wish there was a button i could press to switch between posting on them.

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