Posts by Mari Smith
12 Tenets of Relationship Marketing Effectiveness
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
Read MoreRelationship Marketing and Social Media Projects — Mega Update
This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! Not for lack of activity, that’s for sure. 😉 I’ve been keeping all my social channels engaged and current, including…
Read MoreWhat’s So Exciting About Google+ – An Overview
Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of…
Read MoreHow To Edit Your New Facebook Chat Sidebar and Settings
You may have noticed the new Facebook Chat Sidebar when you logged in to Facebook recently. The list of friends displayed in this sidebar is supposed to be the friends you interact with most. (A few friends and I are finding that the relevancy of the friends in this display is not that accurate!) I…
Read MoreTen Qualities of Social Media Superstars – Featuring 32 Leaders
A social media superstar is a person who has reached a certain level of industry leadership and success, in the eyes of his/her fans, followers and peers. And, these leaders naturally possess the ten qualities detailed in this post. Most of these characteristics transcend industries, and many of them transcend those who have or are…
Read MoreThe #1 Mistake On Your Personal Facebook Profile
[UPDATE: December 17, 2011: Now that the Facebook Timeline has rolled out worldwide, the way you access your Employer field has changed. Under your Cover image, there are three possible ways to access your Work and Education details and all the other data that was previously under your “Info” tab. See screenshot below – 1)…
Read MoreFacebook Old Groups Migration to New Groups – What You Need To Know
Many businesses have been confused as to whether a Facebook Group or a Facebook Page is the best solution when it comes to marketing on the largest online social network. I’ve always recommended Pages because they’re the only feature on Facebook to get indexed on Google. (Whether someone has an account on Facebook or not,…
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