7 Ways To Craft Your Facebook Posts For Maximum Shares

7 Ways To Craft Your Facebook Posts For Maximum Shares

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure.

Over the past several weeks, I’ve been observing which posts from fan pages and from personal profiles (with Subscribe enabled) garner the largest amount of shares. I also recently asked my Facebook fans and friends for examples of great posts with large numbers of shares. Following are seven tips I’ve compiled for you that seem to help create the most shares:

1. Use an eye-catching image.

Your photo should make people laugh, cry, or go “awww!”

Photos on Facebook have always gotten a slightly higher EdgeRank score, which means better visibility in the News Feed. But, don’t necessarily use an image on every single post; keep it interesting by mixing in links, videos, questions (app), and text only updates.

A fun example is this “social network flowchart” by Breaking Copyshared on Facebook by “Caribbean King” on October 20th that garnered a whopping 14,642 shares – see screenshot below. (Hat tip to Susie Daniels for the link to the post).

Social Network Flow Chart by BreakingCopy.com

Example Facebook post with over 14,000 shares

The only narrative with the image was a smiley face “:D” – but, given the humor and relevance of the chart to pretty much anyone who saw it, the image gathered huge momentum. Currently, though the Caribbean King has just 673 fans (likes), his “People talking about this” number is 5,002. For most fan pages, to have a “talking about this” number over 7x greater than the number of likes is unusual. (I’ll save the in-depth discussion about the new public-facing “people talking about this” stat for a separate post. My quick advice, though, is do not waste too much time obsessing over this number. Instead, focus on posting quality, relevant posts that people naturally want to share.)

I came across Breaking Copy’s social network flowchart on November 1st when a friend shared it on my Facebook personal profile wall. I found the creator so I could give proper credit (Daryl Lang), and shared the image on my Google+ profile, where it ended up with over 1,480 shares. (And, an edited version by Carmelyne Thompson got 1,105 shares). Though Google+ is gaining in users and momentum, clearly Facebook’s vast userbase makes for significantly more shares. 10x in this one example if we just compare Caribbean King’s Facebook post to my own Google+ post.

When you do share photos, make sure they look great and are eye-catching in a smaller version, given most people will see a reduced size in their News Feed and/or mobile app.

Other photo examples with large numbers of shares include:

  • NFL Quarterback Tim Tebow’s photo from a friend in Afghanistan with over 2,800 shares. (Thanks to Amy Thomas Polk for the link).
  • A humorous map of Australia with funny Q&A from the Australian Tourism website, posted by Sam Bush, with 19,600+ shares! (Hat tip Mehdi Benaniba for the link).
  • Warren Buffet’s “How To Fix Congress” posted by Gene Vallee with 156,600+ shares. (Props to the Direct Marketing fan page for the link).
  • Disney‘s “Life is all about perspective” – cute photo of Bambi and possums with 8,200+ shares. (Thank you Hana Zima for the Disney tip). Note this post has a very short narrative (tip #2) and is written in a way anyone can share (tip #3).

2. Keep the narrative short.

A study by Buddy Media showed that posts 80 characters or less in length receive 27% higher engagement rates. Considering how much content flies by fast in the new moving Ticker at the top right of your Facebook home page, and also in the News Feed, it makes sense that a shorter post will catch Facebook users’ attention quicker.

A fun example is this post by my friend Melonie Dodaro with a cute puppy and teddy bear, which got over 1,700 shares. Melonie shared this on her personal profile – with 4,816 friends and 718 subscribers. Note the narrative Melonie included: “How adorable is this?! Go ahead and share it.” This one example, in fact, makes use of the first four out of my seven tips here: it’s a (cute) photo, the narrative is short, it’s not written in first person, and there’s a call to action to share it.

Puppy and Teddy Bear - Facebook Post

Example Facebook post with over 1,700 shares

3. Keep first person to a minimum.

Even though I’m a big fan of writing in first person whenever possible, as it creates more warmth and connection with your audience, in order to increase your shares on Facebook, you might want to experiment with keeping the wording more generic. Write in a way that could sound like it was coming from others. As with Melonie’s example above “How adorable is this?!” could be said by anyone.

You can always use first person in your comments when responding to bring in the more personal touch.

Here’s a cute image I created using Snagit to illustrate one of my favorite Steve Jobs’ quotes: “You are already naked. There is no reason not to follow your heart.” The upbeat narrative I included was, “A special thought for the day!! A good reminder to just GO for it. (Probably still a good idea to wear clothes though, hehee!).” 105 shares from my personal profile.

Follow Your Heart - Steve Jobs quote shared on Facebook

Follow your heart – Steve Jobs quote shared on Facebook

4. Include a call to action.

Invite your friends, subscribers, fans and their friends along with visitors to your page to share your posts with their friends, subscribers and fans. Simple calls to action such as “Click like if you agree” often work well, so long as the preceding statement/question is relevant. Asking people to add their comments is good too. But, it’s the Share that will likely create the greatest exposure for your page/profile.

This image of 3-D sidewalk art posted by Gallery 2166 simply says, “Dare you not to share this. It’s too amazing.” Yep – 11,449 Facebook users have shared the image so far! (Thanks Jamie Burnett for the link to the image).

Sidewalk art - Facebook post

Sidewalk art – Facebook post with over 11,000 shares

5. Write about timely topics with helpful tips and resources.

Given the rapid changes on Facebook and the constantly moving social media landscape in general, there’s often plenty fodder to share up-to-the-minute tips, new strategies, and useful resources on your Facebook page and/or profile. These types of posts can be any length and might include links and/or photos or videos. The point is your Facebook network and extended community will find extreme value in reading and sharing the post.

This example from my own fan page is a post with seven tips for staying safe on Facebook – which received 247 shares. I wrote the udpate on the back of Mashable’s blog post about Facebook stating that a staggering 600,000 log-ins per day get compromised. Note the use of the simple, eye-catching image.

7 Tips To Stay Safe on Facebook

Example timely post – 7 Tips To Stay Safe on Facebook

Here’s another example from my fan page where I dispelled a couple of erroneous memes flying around Facebook: one asking users to unsubscribe from their friends’ comments and likes, and another talking about Facebook’s plans to charge for membership (both are not accurate!). The post received 516 shares.

If you’re in an industry that changes rapidly, keep your finger on the pulse and see what timely topics you can write about. Then, with the Facebook posts that do well, repurpose by turning them into posts on your blog.

6. Experiment with longer content.

Despite tip #2 above, now that Facebook increased the maximum update size from 420 characters to 5,000 characters, try writing a “mini-blog post!” Per my tip #5 above, so long as the content is timely, relevant and helpful, you stand a greater chance of getting lots of shares.

7. Share a great cause.

Surf Dog Ricochet posted this precious dog photo with a call to action: pet supplies company Iams had agreed to donate 50 bowls of pet food for shelter animals for every comment on the photo, up to one million bowls. The photo broke the record in just over 24 hours. Though the one million bowls of pet food goal has been attained, the image is still gaining comments and shares. So far: 21,439 comments and 4,180 shares! (Hat tip to Kristi Robertson for the link to this post).

Surf Dog Ricochet and Iams Pet Food - Facebook Post

Example great cause with over 4,000 shares

By the way, keep in mind that Facebook has strict rules around promotions; the #1 rule to know is you need to use a third party app if you’re going to conduct any kind of drawing, sweepstakes, contest, or competition. Your own content in an iFrame app qualifies so long as you include the correctly worded disclaimers. See this post for more information.

Share more videos

And a bonus tip, from Ryan Cohn of What’s Next Marketing:

Among large audience clients (celebrities and brands), we typically see the most shares coming from unique/interesting videos. Usually these are behind-the-scenes peaks, though we’ve seen great sharability from loved-but-forgotten YouTube videos too.

You may find that these tips are equally effective for increasing your number of shares on Google+ too.

…and, one more tip for you on the subject of shares: Whenever possible, take time to click through and thank those who share your content. On Facebook, this is really easy to do as the Shares show in a popup window and you can easily click like and add a quick comment. 😉 People love to be acknowledged.

What have you found that’s working well on your own profile and/or fan page? What catches your eye on other profiles/pages and compels you to want to share with your own networks? Please do share below and feel free to include permalinks to examples so others may benefit. Thank you!



Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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  1. Shannon Steffen on November 14, 2011 at 7:20 am

    Great tips, Mari! I’ve tried a few on my different Facebook pages but the best was my test on my 8PawsUp Labrador fan page (http://ow.ly/7sOwe). Every day I post a quote about dogs. When I just put the quote as text, hardly a person likes it, let alone shares it. However, when I put a cute (relevant) Labrador Retriever photo with the quote (still in text), people comment and share frequently. It’s the emotion that catches them and tells their heart (not their mind) to share.

    Thank you for some great advice yet again!

  2. Scott Ayres on November 14, 2011 at 7:59 am

    Good post Mari as always!

  3. Katherine on November 14, 2011 at 8:17 am

    A picture is worth a thousand words, but sometimes the words themselves are so important. Great post Mari!

  4. Everett Davidson on November 14, 2011 at 8:40 am

    Thank you for the informative tips and suggestions

  5. Mari Smith on November 14, 2011 at 9:01 am

    Excellent point @ShanSteffen:disqus – authentically touch people’s hearts and you’ll move them to action effortlessly!

  6. Jennifer on November 14, 2011 at 9:34 am

    Thanks for the great insights, Mari.  The fact that pictures get the most play has certainly gotten around.  It seems like half of what I get is a quote placed within a picture.  While I like the idea, I’m already getting tired of seeing it all day long.  Both the quotes and the pictures are becoming less special, in my mind anyway.  I’m wondering how long this will go on!

  7. Tasgml1 on November 14, 2011 at 9:49 am

    Thanks again for great timely info.!

  8. Gretchen Vaughn on November 14, 2011 at 10:23 am

    Mari, Thank you for an excellent guide.  As always, I appreciate that you include reminders of the ethics of proper attribution and that you found the source of the infographic so that you could give proper credit.  Just because something is shared with me, doesn’t mean I don’t have a responsibility to find the source so I can say thank you and link back to them. It’s good karma and a way to connect with great resources.

  9. Gretchen Vaughn on November 14, 2011 at 10:26 am

    Shannon, you bring up a good point that text only posts are rarely shared and simply don’t take advantage of the interest and emotional pull of a photo (especially with the puppies 😉 ).  One of the reasons I dislike Facebook pages that are all HootSuite status updates is that there are no thumbnails with the links or photos posted through the ow.ly service.

  10. Mari Smith on November 14, 2011 at 12:01 pm

    Many thanks for your kind comment, @twittarrpirate:disqus – good karma, love that! 🙂 

  11. Mari Smith on November 14, 2011 at 12:03 pm

    Lol I hear you @jenifer00:disqus — these quotes within images seem to be a trend over the past few months… and will likely peter out at some point and be replaced with a new “thing!” I think it’s important to study what appears to be working well, then just as soon as you feel something is adding to the “noise,” come up with your own unique angles for being different and memorable. 😉

  12. Victor Stanescu on November 14, 2011 at 1:22 pm

    The best way to get more shares is always to be witty and funny!  The basic rules of viral content applies: post something that will create an emotion in people, an emotion strong enough to make them share! 

  13. mikec (@blogboy2) on November 14, 2011 at 1:49 pm

    What I especially like is when the main points are easily seen so I can scan very quickly to get the core ideas. Thx Mari 🙂

  14. Mari Smith on November 14, 2011 at 3:09 pm

    Great point – me too!! 🙂

  15. Mari Smith on November 14, 2011 at 3:10 pm

    Yes true… but not always witty and funny. Making people cry or go awwww works well too!! Plus, often people tire of witty/funny/sad/emotional posts and seek helpful business tools and tips as well. It’s important to find a balance.  

  16. Guy Harvey on November 14, 2011 at 3:34 pm

    Posting anything from Mari Smith 🙂

  17. Gill Warren on November 14, 2011 at 3:37 pm

    brilliant content.. love your stuff

  18. Scott Plamondon on November 14, 2011 at 5:20 pm

    I agree with the tip for longer content. This can really work when done correctly.

  19. annalaurabrown on November 14, 2011 at 6:52 pm

    As always this is great. thanks Mari

  20. SEO Service on November 14, 2011 at 9:28 pm

    I like the way that facebook is evolving, allowing people to comment without liking is a good way to get people communicating without having to commit to Liking something. Images and videos that are funny, shocking, engaging always have the potential to go viral and facebook makes this easy.

  21. Lisa Garcia Ceja on November 14, 2011 at 10:47 pm

    Mari, such great info… as always.  Thanks!

  22. Sylvia Cook on November 14, 2011 at 10:59 pm

    Thanks for the great suggestions as always!

  23. Steve Fogg on November 15, 2011 at 3:24 am

    A clear communication imperative here is keep the pic and text feeling original and not corporate. BAM! Maximum share.

  24. Susan Byron on November 15, 2011 at 3:25 am

    Thanks Mari, great advice there….

  25. David Gonynor on November 15, 2011 at 3:56 am

    I’ve been reading your posts for several months.  I love the practical and useful tips.

  26. Isabella Hamilton-Conboy on November 15, 2011 at 4:19 am

    Thanks for sharing all that with me – I will try to follow what you are saying – and will let you know how I get on.  

  27. Genean Maggiore on November 15, 2011 at 6:40 am

    Thanks for sharing that Mari! can you tell me in #6 you say to try longer content, do you feel this generates a better response than uploading your blog?

  28. Juan Felix on November 15, 2011 at 6:55 am

    Hi Mari, great tips (as ever)! What I especially love about Facebook are the new insights. With the new insights you can easily learn what type of content goes viral. There’s a section All Post Types (part of new insights) that allow you to filter the post types and check their virality score (The virality score is calculated by the number of people who have
    created a story (like, comment, share) divided by the total number of
    people who have seen your content (in their news feed or on your page). These virality scores so far confirm that my photos get more people talking about it than links or status updates (text).

  29. Are Morch on November 15, 2011 at 6:58 am

    Hi Mari.

    I am getting better at this. The cool thing about your article is that your principles easily can be adapted to other Social Networks.

    Which I was better to take pics, but I know that is not one of my strengths. So I utilize some of the great photo services available online.  

    I have become much better also testing which content works best for me and my audience. 

    Thanks for sharing these great tips.


    Are Morch
    Hotel Blogger

  30. Kelly Gill on November 15, 2011 at 8:30 am

    Excellent information! Thanks so much for steering us in the right direction!

  31. Alpha Wolf Designs on November 15, 2011 at 11:02 am

    One of the best articles I have ever read on facebook content. Thank you.

  32. Linda Sherman on November 15, 2011 at 12:20 pm

    Excellent. Thank you for tips on crafting Facebook posts for maximum shares. Thank you also for the webinar today with Michael Port. The point was reiterated there that being generous with your knowledge builds towards your success. This post is another good example of that.

  33. Mari Smith on November 15, 2011 at 1:36 pm

    Thank you kindly, Linda!! So good to see you in the virtual room today. hehee!

  34. Mari Smith on November 15, 2011 at 1:36 pm

    Wow, thanks for your kind words!!

  35. Mari Smith on November 15, 2011 at 1:36 pm

    My pleasure, Kelly – thanks for being here!

  36. Mari Smith on November 15, 2011 at 1:37 pm

    Fantastic – thanks heaps, Are. Great job on experimenting to see what works well for your own audience!

  37. Andrew Hall on November 15, 2011 at 1:56 pm

    Thanks for the tips on Facebook Mari. I think my biggest problem is managing my time between all the different social media sites available. I’ve found Twitter to be the easiest to use, but it seems people on FB tend to be more interactive with other users, while Google+ has some very cool features that neither Twitter or FB have, such as ability to edit posts.

  38. Mlmm444 on November 15, 2011 at 2:22 pm

    Thanks, Mari for all all your tips.  I continue to try and implement as many as possible.  I am probably in the minority, but I really don’t like all the gobs of personal photos and cutsey sayings.  I skip over all of them.  I like to see updates from all my contacts and reactions to my tips and comments.  Cheers.  Mary

  39. Steve Fitzpatrick on November 15, 2011 at 3:38 pm

    Great tips Mari! Whenever we upload photos on facebook there’s almost an instant response in comparison with plain text. I think it’s simply due to our skimming nature online.

    Will have to try a couple of these tips and see if it increases discussion.

  40. Mari Smith on November 15, 2011 at 6:13 pm

    Awesome – thanks, @ff66ce242ff10dcfd1f6f66e3447c943:disqus  😉

  41. Mari Smith on November 15, 2011 at 6:14 pm

    LOL, Mary — I have to agree with you for the most part… I like valuable content that I can apply, mixed in with just a few uplifting and inspirational photos and quotes. But when it’s non-stop the latter, it gets a bit much. The stream on Google+ is unreal at times – such an eclectic mix of posts!

  42. Mari Smith on November 15, 2011 at 6:15 pm

    Phew, I hear ya @andhall:disqus – managing one’s time is a huge challenge for so many of us just now, what with Google+ now firmly on the scene!

  43. Mari Smith on November 15, 2011 at 6:15 pm

    Well said!

  44. Amid yousef on November 16, 2011 at 5:51 am

    OMG Mari you are brilliant… Simply brilliant article …thank you

  45. Suzanne on November 16, 2011 at 8:47 am

    Wow. Thanks for all the great info. Just what I was looking for! 

  46. Anonymous on November 16, 2011 at 9:16 am

    Great article Mari!  Thank you.  One thing that you did not mention was titles.  The company I work for started rolling out blog sites for job seekers about 1 1/2 yrs ago.  We are still gaining momentum.  One thing I have noticed is that if the title of the article (blog) is too long – people just breeze past it.  Titles need to be short, sweet and to the point.  I have also found that titles that include wording such as “how to” or that start with a number bring in more traffic than just a standard title.  Of course our audience is a lot more limited than yours but I thought that this was an important point to bring up.

  47. Mari Smith on November 16, 2011 at 5:44 pm

    Excellent tip, Nancy!!

  48. Amnuai Beckenham on November 17, 2011 at 4:23 am

    Fabulous post Mari and something I was really in need of. Appreciate so much you sharing this expertise as always.

  49. Amy Thomas Polk on November 17, 2011 at 6:38 am

    Thanks for the mention Mari!

  50. Karin L. Crawford on November 17, 2011 at 6:38 am

     So is the ‘share’ logorithm the main one that effects the number of views and how my page shows up for people? I noticed that the impressions on my floral photos are down from 50-70%! Other thoughts?

  51. Amanda Johnson on November 17, 2011 at 9:39 am

    Your tips are always extremely helpful in the building of the company Social Media pages!! Thank you for doing what you do!

  52. Kay Wilson on November 18, 2011 at 8:23 am

    Wow, Mari, not enough time in my day to read all the helpful tips!  You are certainly, one of the people, I am seeing lots of good info from and hearing more about you regularly.  Thanks for sharing this, I’m on Facebook and now Google+

  53. Leah Kube on November 18, 2011 at 10:05 am

    Mari, this was so helpful and engaging!

  54. Dan O'Day on November 18, 2011 at 2:09 pm

    Great job as always, Mari.

  55. Mari Smith on November 18, 2011 at 5:02 pm

    Thanks heaps, Dan!

  56. Mari Smith on November 18, 2011 at 5:02 pm

    Sweet! Glad you enjoyed. 🙂 

  57. Mari Smith on November 18, 2011 at 5:02 pm

    Awesome!!! hehee

  58. Mari Smith on November 18, 2011 at 5:02 pm

    My pleasure – thanks for your kind words. 

  59. Mari Smith on November 18, 2011 at 5:04 pm

    Great question, share is a part of it. Facebook’s “EdgeRank” algorithm has 3 primary parts:
    1) affinity = the relationship the user has to you, to your page (or profile), how many mutual friends interact with you/your content, etc.2) weight = type of content whether photo, link, update, etc.3) recency = when the post was made. Hope this helps some!

  60. Catherineulrey on November 20, 2011 at 5:47 pm

    Great tip on monitoring the response from a Facebook comment, and then writing a blog about the most popular topics.

  61. LLatipi on November 24, 2011 at 12:30 am

    Great article….as always!

  62. Mae Loraine Jacobs on November 24, 2011 at 6:21 pm

    I never really like the concept of “liking” fan pages because that method is already abused by many. For some reason, a lot of fan page creators don’t understand that the number of likes doesn’t have to mean credibility or authority. So like you, I also appreciate the change. Thanks for the tips too. They’re all spot on. 

  63. Anna on November 26, 2011 at 5:20 am

    Thank you ver interesting, shared on facebook, twitter and linkin

  64. Coach Mary on December 3, 2011 at 7:24 pm

    Mari, I set up a personal page a couple of years back. If I set up a page for my Self-image & Life Coaching business related to that, will I still be able to keep my personal page private?
    Also…I did set up a page that I haven’t been doing much with, for my business, but everytime I try to “like” anything from there, it makes me switch back to my personal page. Is this how it works, or is there something I can do to force it to post on my biz page?

  65. MetroFax on December 8, 2011 at 11:19 am

    Great tips, Mari! We are a B2B company trying to ramp up our social media presence, and these tips were very helpful. Especially the idea to always use an eye-catching image. Thank you for sharing.

  66. MetroFax on December 8, 2011 at 11:21 am

    Hi Mary. If you use the “Use Facebook as a Page” feature you should be able to post from your business page. Hope that helps! 

  67. MetroFax on December 8, 2011 at 11:23 am

    Interesting comment, Juan. We are a B2B company and have found that the Insights has really helped us see which content our fans are responding most to. Since we are trying to ramp up our social media presence, the Facebook Insights, especially the virality score, has been quite useful. Any other tips you have would be much appreciated! 

  68. MetroFax on December 8, 2011 at 11:25 am

    Agree! We are a B2B company trying to ramp up our social media presence, and I think we would much rather have people actually commenting on posts rather than just “liking” our page and never coming back. 

  69. Juan Felix on December 8, 2011 at 12:07 pm

    Thanks! Do you use an editorial calendar and vary your content? What’s your experience with video? I think visualizing the process of your product / service would improve the experience of your welcome tab.

  70. Anonymous on December 13, 2011 at 1:44 pm

    This is so informative. Thank you very much for posting a link to my profile. Much appreciated 🙂


  71. origami on December 15, 2011 at 11:46 am

    Another great post. I would like to Thank You for good job.

  72. Joe Abraham on December 15, 2011 at 10:10 pm

    Thanks Mari for sharing these very helpful tips. Expecting more pots like this!

  73. Njut Tabi Godlove on December 18, 2011 at 7:44 am

    Are you
    struggling to make money online ?

    Need a ton of Leads?

  74. Mike on December 30, 2011 at 8:20 am

    Thank you for sharing.

  75. buy cheap facebook fans on January 2, 2012 at 8:11 pm

    FB is playing  a pivotal role for several users .A slight care of security is a must for better results…Mari a nice job and a gr8 share with effective tips

  76. Anonymous on January 11, 2012 at 11:41 am

    There is so much good stuff in this article. Thanks Mari – it’s wonderful! Warmly, Susie Daniels

  77. Goal Planning on January 12, 2012 at 9:15 am

    I appreciate you for the above information that is useful for us…!

  78. Michael Jordan on January 17, 2012 at 12:31 pm

    When I check out Tim Ferris’s facebook page I know I’m going to see something cool. I think getting people in the habit of seeing cool content on your facebook page from the get go is important. Also take angry birds, they have very engaging content. When I see a cartoon from angry birds and they want the audience to leave captions for it, right away I know I can engage and am encouraged too. Also when there are call to actions from the people who post, there is a much great response I see. 

    I think tip # 2 is important, there is such an overload of stuff to take in on facebook and when you go to someone’s page and they keep it short and sweet you won’t get burned out from that person. I have someone who is very inspiring on my friends list, but man, he spams a lot of videos on the feed, sometimes 5-6 different videos, total overload. Keep it short like you say gets great results. 

    Images I think are the way to go also, like the teddy bear with the dog image, you can’t beat an amazing image like that. Also, the one you make with the naked kid and the quote, people love that stuff, its inspiring.

  79. TakeItAndGo.ca on January 24, 2012 at 5:48 pm

    Mari, first of all, just want to say I love you, seriously my role in social media at my current job is much easier with your guidance, advise and teachings – your provide the best , i mean the best great social/content candy that I cant thank you enough. My bosses are impressed with me getting up to speed and doing some cool things- sshhh  I just stay hush, if they knew about you they’d try to hire you 🙂 Great post, I visit you 1-3 X daily for my fix, to learn from the pro – keep up all the stuff you are doing, helping so many of us! God Bless Mari

  80. victor dairo on January 28, 2012 at 2:22 pm

    super Author, with a super smile. A nicely designed blog with great content. Mari, this might be just a comment from nowhere, but i so mean this: your tips are awesome and pragmatical. I’m forced to open your emails, because you’ve never spammed me, nor bored me. you’re one of the queens of social media or whatever it is called. thanks for the super tips. really I mean it. wait wait wait!!! this blog’s got an awesome design.

  81. Peter Trapasso on February 1, 2012 at 6:39 am

    Well done Mari!  And great work on yesterday’s webinar.  I wish you great success.


  82. Michelle Fontaine on February 4, 2012 at 8:26 am

    Mari, I love the tip you gave recently about adding your blog posts to Facebook notes. And I understand that Facebook is searchable by Google so gives good content. My concern is that means adding duplicate content to both your blog and on Facebook. Google doesn’t like duplicate content like that. What are your thoughts?

  83. increase facebook fans on February 7, 2012 at 11:07 pm

    just read the details of webinar great work carry on 

  84. Aaron on February 24, 2012 at 7:26 am

    Thanks for the strong advice. This post pointed out a couple of things that I now know that I can do better.

  85. Geek Addiction on March 31, 2012 at 7:09 am

    good try

  86. Web Designer, London on April 16, 2012 at 5:15 pm

     I have come across many successful examples of social engagement centered around charitable causes however the “Surf Dog Riochet” example you have quoted is by far one of the simplest yet greatest.

  87. Redhairistrouble on June 30, 2012 at 1:32 pm

    Speaking of illegal facebook contests that are against the TOS….

  88. traveljunkies on July 10, 2012 at 1:17 am

    Never too late to learn more. I’m posting this link to my traveljunkies clients who want to grow their business

  89. Feel the Hugs on November 1, 2012 at 8:10 pm

    Thanks for this…always trying to figure out what people want. You gave quite an easy way for us to up the posts and share….so Feel the hugs!!!

  90. Marie Jonsson-Harrison on December 26, 2012 at 8:35 pm

    Thanks for excellent information, always needed especially with all the changes that Facebook are constantly doing, so thank you! http://www.facebook.com/Naiveartbymarie Love Marie xxx

  91. Ralph Paglia on January 3, 2013 at 8:53 pm

    I have found that the right “Infographic” works a lot better for getting shares than the same info in a matrix, plain chart or text… But, my main focus is B to B, so stuff like Infographics may work better than for me than for those who are targeting consumers.

  92. The Daily Coffee on January 23, 2013 at 8:48 am

    Really great stuff, Thanks!

  93. Beverage Events on March 7, 2013 at 9:58 am

    Thank you for the post. This is one of the most helpful I have read all day! Great work Mari!

  94. ????????? on April 28, 2013 at 12:58 am


  95. Jocelyn Grayson on May 27, 2013 at 9:55 am

    Appreciate this article! I wonder if you know of a way to schedule a post that is shared from another biz page. Can only schedule my own original posts, it seems. Any clever workarounds?

  96. Montgal on July 27, 2013 at 11:43 am

    I appreciate this article, as well. I am at a frustration point where I am getting into my FB account less and less. It seems my account is getting little to no exposure to my postings at all. My friend’s posts are getting good exposure and comments. Mine, however, is getting nothing. My theory is it’s in my settings somehow. All of my postings are set to “Public” (even my account settings are set to ‘Public”). Still nothing.

  97. Wynn's on July 27, 2013 at 11:28 pm

    Well done. I found this to be very helpful and encouraging. Great suggestions to help me kick things into gear! Just what I needed. 🙂

  98. Matthew Rissik on August 2, 2013 at 4:43 am

    anyone help me? when someone shares a status and gets likes on the share, the like dont appear on the original status

  99. David Augustus Barreira Dias on September 2, 2013 at 3:31 pm

    Of course, the connection is been created between the user, and the share activity .

  100. Mohammad Likhon on December 21, 2013 at 4:42 am

    I agree with you.Thanks for share with us 😀
    My Fan Page

  101. Graham Pick on October 4, 2014 at 3:32 pm

    An article I wrote and posted in June is today at 901,000 Facebook shares. Is this a record? as the examples you gave in your article of high share numbers were vastly smaller than this.

  102. Sravya on September 28, 2016 at 4:50 am

    Nice article and informative too. what ever the information you have is very interesting. i ll follow your tips.

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