Why Instagram Is Becoming The New Facebook, Social Proof & More: The Social Scoop 5/9/17

Posts Tagged ‘marketing’

How To Use The New Facebook Photo Viewer As A Marketing Tool

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your…

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Facebook Ad Targeting – Best Practices

Facebook ad targeting dartboard

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users…

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ABM – Always Be Marketing: What Does It Mean To You?

At the recent 140 Twitter Conference, I sparked a bit of controversy on the branding panel that I participated on: I brought up a point that reminds me of the line in the movie Glengarry Glen Ross “ABC, always be closing” and I framed it as “ABM = always be marketing” and “always be me.” I…

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Ten Steps to Leverage Your Blog Posts With Facebook Notes

If you’re an active blogger (and I recommend online marketers for sure have a blog), here’s a ten-step process to create valuable exposure, build rapport, nurture relationships and advance your credibility: Make sure you’re importing your primary blog using the Facebook Notes app. Check that you’re already friends with certain prominent people in your industry.…

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