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Facebook Launches ‘Facebook Offers’ For Businesses

Facebook Offers - Marsh Engle Claimed Macy's

A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of…

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How To Use The New Facebook Photo Viewer As A Marketing Tool

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your…

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Facebook Ad Targeting – Best Practices

Facebook ad targeting dartboard

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users…

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My Facebook Features Wish List

Everyday I use Facebook and everyday I find myself wanting just a few refinements to the current features. Nothing major (well, except the broken email system!), just certain things that would make my user experience more powerful, positive and productive. Here’s my wish list of Facebook features, (1) Radically improved email. C’mon Facebook – don’t…

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