10 Reasons To Use Google+ Hangouts To Grow Your Business

10 Reasons To Use Google+ Hangouts To Grow Your Business

Google Plus LogoGuest blog post by Kevin K. Lau. Have you signed up for Google+ yet? If you’re not yet active on Google’s social network, you’re missing out on a powerful business tool. One of Google+’s best features is Hangouts which enable you to host a video chat with one or more people that you have in your Circles. (A Circle is a group of people with something in common. For example, you might set up a Google+ Circle for your favorite tech bloggers, another circle for news sites, another one for influencers you want to know better, and so on).

A “Hangout” could be likened to a Skype video chat, or even a webinar. When we add the face-to-face multi chat LIVE video element to business, it can really deepen relationships. Here are ten reasons why you need to sign up for Google+ and start using Hangouts to enhance your social marketing.

#1: Meet with clients without leaving the office

Business travel takes valuable time out of your day, and is often an inconvenience. By using Hangouts you can get rid of the wasted time in between journeys and keep everything super efficient instead.

#2: Network with Influencers

Many top influencers can be found regularly “hanging out” on Google+. The platform makes it very easy to join Hangouts already under way. Build up your circles with key influencers with whom you’d like to connect and keep a close eye on when they are hosting Hangouts that you can join. (You can even use a Chrome extension like Hangout Canopy to receive alerts when specific people you’re watching are in a public Hangout).

#3: Offer free demos to customers

Why not set up small Hangouts for specific purposes? Say you sell specialized cookware, create Hangouts that show people exactly how to use your product and have your customers submit their questions and creative recipe ideas, too. They’ll appreciate the extra service and you can respond to queries too.

#4: Get feedback fast

Every business can benefit from feedback. This could mean getting feedback from a client on how the last project went. It could mean getting feedback from an team member so they will feel happier about proceeding with their latest task. It might even mean getting feedback from customers on the ordering process you’ve just implemented on your business website. Let your customers talk to you directly in a Hangout. They will respond to good service and a friendly smile, regardless of the nature of their query. You’ll stand out because you’re doing something different – and some would say something brave, too.

#5: Offer additional content you can publish to YouTube

The great thing about Hangouts is that you can also publish the content to YouTube. This means that you can almost instantly populate your YouTube account with fresh content that will get you an even wider audience for your business.

#6: Hangouts enable you to add more people to your Circles

When people get involved in your Hangouts you’ll be able to organize your Circles better, too. If someone attends a Hangout offering advice on widgets, add them to a prospective customer Circle. If they’ve bought something already and they want to know how to clean it, add them to the existing customer Circle. Do whatever works best for you and your business.

#7: Meet with employees that work from home

More and more businesses have employees that work from home for at least part of the time. Of course you might own a business where you outsource some of your workload to freelancers. In either case Hangouts are ideal for getting together in a real sense with your team members. Use Hangouts to hold meetings and to make sure everyone is on task and operating efficiently. (Remember, you can restrict your Hangouts to specific people in your Circles!)

#8: Make business training easier

Some businesses are even using Hangouts as a way to get together for essential business training. It won’t work in all respects but you can certainly enjoy getting together for a lot of different training purposes in this way. Would it work for your business and your employees? Try it and find out.

#9: Stand out as one of the few businesses that knows how to use Google+

More and more businesses are joining Google+ every day. (Google+ already has 100 Million users!) But not too many businesses have discovered the power of Hangouts yet, let alone trying the various methods that I’ve mentioned here. This is the ideal time to get on board and show people what you’re made of. What can you achieve? How can you stand out by using Hangouts to connect with the people in your various Circles?

#10: Use Hangouts on Air to reach more people

You can have just ten people involved in a Hangout, and that includes you. But by using this new “Hangouts on Air” tool you can make sure everyone else on Google+ can see the Hangout, giving you a much wider audience as a result. It won’t suit every Hangout but it will work in some situations.

Are you using any of these methods right now?

Which ones are you using? Which ones are you nervous of using? Which ones strike you as being great ideas for building and growing your business in the future?

It takes time to get used to anything new, and while Google+ has been around for over ten months now, the features it has to offer are still unfamiliar to many of businesses. Hopefully, after reading this post, you can start to see how Google+ Hangouts could really enhance the way you get in touch with customers, clients and fellow workers.

Kevin LauGUEST BLOG POST: This post was written by Kevin K. Lau, Community Manager for Google TV and a leading Network Marketing Business Coach, Social Media Consultant and SEO Specialist. Kevin is the CEO and Founder of Empowered Networkers Inc., a company specializing in helping clients gain media attention, increase traffic to their website and building affiliates and subscribers. Learn more about Kevin on his blog.

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Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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  1. Denise Sonnenberg on April 7, 2012 at 1:31 pm

    All these are excellent reasons to use G+, but #9 stands out. Beat the crowd to a niche market. Learn how it works and build your own community there before everyone else does. Great post Kevin!

  2. Kevin Lau on April 7, 2012 at 5:46 pm

    Thanks Denise! I’m glad it helped you. 

  3. Douglass Gore on April 8, 2012 at 1:43 pm

    Curious. Is Hangouts (or Hangouts on Air) as appropriate for scheduled information sessions with student prospects as Go-to-Webinar? Would the prospect need a Google Plus account beforehand?

    I’d love to know where there’s training that might help social-skeptic sales staff move into 2012.

  4. Damond Nollan on April 8, 2012 at 4:35 pm


    Question: When can the rest of us get Hangouts On Air? Second, how do I get the content from a hangout to YouTube?

    Sidenote: Dude, you’re everywhere, too! 🙂


  5. Tom Merkey on April 9, 2012 at 8:48 am


    Thanks for the Awesome information- I am just getting into learning about Google+ and your post is just what I’ve been searching for ….

    Savor Your Day,

  6. Dubtizzle on April 9, 2012 at 10:51 am

    Awesome information as usual, you have inspired us to start one up this week. Thanks!

  7. Jeff Rutherford on April 9, 2012 at 5:22 pm

    Please explain #5. Are you talking about using a screen capture software to record a Hangout? Not everyone has recording capability for Hangouts, right?

  8. Keri at Idea Girl Media on April 9, 2012 at 8:05 pm

    Kevin, Great list that outlines the benefits of Google+!  I have signed up, and I do post and interact….though not as much right now as I did at one time.

    I tried to do a hangout very early on, and it did not work out well.  I’ve been working toward jumping back in, so this is a good reason….you’ve made it sound so easy and effective!

    Thank you for your insight,


  9. John Nemo on April 10, 2012 at 10:22 am

    Great ideas – thank you! I’ve been using Hangouts for a while now to pick the brains of top PR/Social Media/Marketing experts like David Meerman Scott, Lee Odden and others. I’ve also used Hangouts to network with journalists in my area and get advice on the best way to pitch them stories, etc. People love doing Hangouts and then I also get to repurpose the content later as a YouTube video/Blog post on my PR Blog. It works out great!

  10. Social Media Dubai on April 11, 2012 at 12:37 pm

    Great list. I have get some good ideas from your list. Its really helpful.

  11. Aaron on April 13, 2012 at 11:18 am

    This is a great article. I will try to use google hangouts to do a monthly webinar to show my laser tag equipment. May be easier then using skype.

  12. Anonymous on April 13, 2012 at 11:20 am

    This is awesome

  13. Mari Smith on April 15, 2012 at 10:57 am

    Great! Glad you got inspired. 🙂 

  14. Mari Smith on April 15, 2012 at 11:00 am

    Way cool!!

  15. Mari Smith on April 15, 2012 at 11:01 am

    Hmm great question, @google-4261d47ddbced386cb74f7c309618af6:disqus – let me check with Kevin on that as I’m not 100% certain!

  16. Mari Smith on April 15, 2012 at 11:01 am

    Sweet! Thanks, Tom!

  17. Mari Smith on April 15, 2012 at 11:03 am

    Hey @damondnollan:disqus – thanks for visiting my blog. Ahhh re the Hangouts on Air, I know Google are busy white listing more and more accounts… I’m optimistic many more active users will get this great feature at some point. I’ll check with Kevin on timeframe. Re the YouTube question, aarrgh, I should’ve clarified in the post… I’m checking with Kevin and we’ll share the answer!! 🙂 I’ve only done a few Hangouts myself so far and need to do more!!! 🙂 Stay tuned for further info on your Qs!

  18. Kevin Lau on April 15, 2012 at 12:13 pm

    Hey Jeff,

    Sorry I should have elaborated more. You can do it two ways: 1) If you have a hangout on air (HOA) account, the video recording from the HOA will automatically be uploaded to your youtube account on file. 2) If you don’t have an HOA account no worries. You can also use a screen recording software like you mentioned and record it then upload to YouTube. 

  19. Kevin Lau on April 15, 2012 at 12:16 pm

    Hey Damond,

    Thanks for commenting! Hangouts on air (hoa) will eventually start rolling out to more people. In the mean time you just have to be a little patient =). I commented on Jeff’s post above and there’s 2 ways you can get your hoas uploaded to youtube: 1) If you have an hoa account it will automatically be uploaded to youtube. 2) If you don’t have an hoa account you can use a screen capture tool like screenflow or camtasia to do the job and upload the file. Hope these help. 

  20. Sales on April 20, 2012 at 2:38 pm

    Great – 10 things more to do – how am I supposed to have the time for this and run the business besides???

  21. Dave on April 23, 2012 at 8:13 pm

    Great info Mari,

    Just stopped by to also say hi!

  22. Valerie Howard on May 2, 2012 at 9:31 pm

    Exciting! There are so many ways to use Google+ to foster collaboration and promote transparency within business! One question though: While inclusivity is definitely a powerful business/marketing tool, not all discussions are made for the public. What kind of privacy protections are in place, if any?  

  23. Guest on May 4, 2012 at 5:11 am

    i have heard that Facebook will beat Google ?
    so what do you say about this ?

    Facebook App Developers

  24. Melonie Dodaro on May 14, 2012 at 12:19 pm

    I’m starting to like Google+ I might try #7 with my VA next time. She really loves Google+. 

  25. Maishe Asmv on May 19, 2012 at 5:10 am

    ya you are right FACEBOOK WILL BEAT GOOGLE. i am agree with you.

    😀 😛 :)http://facebookemoticoncode.blogspot.in/p/emoticon-code-of-facebook-2012-new.html

  26. Melonie Dodaro on June 10, 2012 at 6:09 pm

    for sharing this books.  You can’t really
    imagine the ideas that you can get from something that seemed out of
    place.  I think a lot of people get their
    fresh ideas from them at times.

  27. Mariawilliams672 on July 24, 2012 at 3:12 am

    Great post.. Its is very surprising that  Google plus can be used in so many different ways  to  market and promote your business.

  28. Kalisha Blair on July 26, 2012 at 4:45 am

    Thanks for this post Kevin.  I’m still trying to “get” Google+.  Definitely will buy Guy’s book.  Are there any other resources you recommend for learning Google +?  I’m a video based learner and the brief vids on Google+ weren’t really helpful.  Any suggestions would be appreciated.

  29. mooersrealty on October 10, 2012 at 6:05 am

    Great valuable information!

  30. Harry Thuillier on March 21, 2013 at 12:40 pm

    I’d also be very interested to hear the answer to this one – any ideas?

  31. dibai on May 4, 2014 at 3:20 am

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