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Insights and Action Steps from Ali Brown’s OSBW

My hubby and I attend a gazillion seminars each year – it’s just what we do. We love personal and professional growth and subscribe to the Kaizen/constant-and-never-ending-improvement approach to life. (We met in ’99 at the fab Money & You seminar!)

ali_,mariIt can take a lot to impress me after attending so many high-end, big-name speakers’ events. I just attended and spoke at Alexandria Brown‘s 5th annual – and last ever – Online Success Blueprint Workshop as I wrote about here live from the event.

I’m delighted to say Ali’s event was nothing short of spectacular. Certainly it was a profound honor to be the ONLY female speaker at the 3-day OSBW event and to share my contribution about Facebook and social media marketing. Additionally, the positive vibe of the entire event was palpable!

I tweeted up a storm with the hashtag #OSBW. (Hashtags make it easy to follow and search for tweets from specific events). Here’s the main tweetstream for all #osbw tweets.

My primary takeaways from Ali’s event:

Global effect of women in business:

More women entrepreneurs and business owners will help bring peace to the planet. Amen. And, we heart our guys too of course!! When Ali shared this nugget – there was a chorus of “YESSS” from the few guys in the audience! I love that Ali has claimed her purpose to inspire women business owners around the world.

The importance of self care:

Self care is a vital component of running a successful business. We must take time for ourselves to rest and to re-energize. This is a huge one for me as I continue set up more effective systems to free up more of my time. I appreciated how Ali’s team schedule all her beauty care, for example, at regular intervals far in advance. It’s the small things like this that can make such a big difference – no more stressing about how to fit it all in. Just plan well!

The importance of a TEAM:

Ali emphasizes seeing hiring help as truly helping yourself and helping the service provider. My own team is growing in leaps and bounds: I’m now working with a business manager, project manager and several VA’s (virtual assistants); a graphic artist, marketing expert, platform sales coach, productivity/focus coach (yes, I need help focusing. lol!) and more. Plus, I’m delighted to have on my team two-time Ironman Triathlon finisher, Ashley Mahaffey, as my fitness coach – whom I met on Twitter, I might add! (Ali’s fitness coach is the amazing Laura Mak in LA who I got to meet at OSBW too).

The importance of a supportive environment:

Okay, this isn’t new of course… but when I took a look at my uber flexible, mobile, hybrid lifestyle – I realized I need to make some changes coming up. I just love RVing with my hubby and now that we’re back in SoCal at least for the winter months, I need a bigger space to be more nurtured and productive at the same time. Stay tuned for what we create next!

By the way, Ali talked about having both a supportive emotional and physical environment. Look at your life and see who may not be fully supporting you right now – could be it’s some family members and you may need to limit your contact with them. And with your physical environment, clear out any clutter and make sure your work space is nurturing. (On another note, my money expert friend Joan Sotkin says that the “urge to purge” is a sign that more money is coming your way. Love that!)


The power of mentorship; think big, manifest fast:

If you’re going to be thinking up ideas for your business anyway, you may as well think BIG!! One of the highlights of Ali’s event was meeting her BILLIONAIRE mentor, my fellow Scot, Anne McKevitt. Anne is often referred to as the “Martha Stewart of the UK.” She runs 22 businesses, has 1800 employees and is incredibly REAL. Everyone just loved her to bits.

Anne never learned limited thinking: from an early age, she surrounded herself with powerful successful people and, as she says, “by process of osmosis” (say that in a brrrogue!) she became very, very successful herself.

For many years, Ali has been the Ezine Queen. Yet now with Anne’s guidance, Ali is stepping up to a much, much bigger game to fulfill her own powerful life purpose as an international leader of women.


The power of knowing your life purpose… and life lesson:

My life purpose is to be the “Innovative Messenger in the Spotlight” says hand analyst Baeth Davis. I was truly blessed to have a reading with Baeth – when she explained to me my life’s purpose I was moved to tears. I felt SO grokked (gotten). My purpose is to take the complex, simplify it and teach it to my peeps. I’m a leader of leaders. YES! I am SO on track with my career passions as a social media business coach.

Then Baeth shared my life lesson (we all have one): guilt about my gifts. Whew. You know that profound Marianne Williamson quote about how we’re more afraid of our LIGHT than our dark? Well, that’s me to a tee. However, the good news is Baeth encouraged me to simply “feel the feelings and go for it anyway.”  LOVE that! And I am – BIG time! Speaking at Ali’s event was a fantastic experience and opportunity for me.

Ali’s EMA model:

You may be familiar with the E-Myth by Michael Gerber. We often get so good at what we do – the technician in us – we get stuck IN our business rather than working ON our business. I love Michael’s book. But I just love the simplicity of Ali’s model more: it’s a three-step pyramid with A at the bottom, M in the center and E at the top.

A stands for Administration – this is where many business owners are stuck; handling all the minutiae of day-to-day admin, running ragged. But when you implement systems, outsource, delegate and hire help – you can free up your energy and attention on the A to then focus on the M which stands for Management.

With your team and systems in place, now you get to manage your business. But management can have it’s mega demands too… and, fortunately, much can be delegated as well freeing you up to focus on the top level. E is for Entrepreneur. You get to be a true entrepreneur with the Admin and Management handled for you.

gals There were many, many more profound nuggets of wisdom and awesome aha’s. Plus, meeting SO many amazingly successful and powerful women and men too! I could write a blog post about everyone I met! 😉 [See party pic: Dr. Cindy Brown, Katrina Sawa, MaryKay Morgan, Kelly O’Neil, Michele PW, Mark Anthony Bates, Fabienne Fredrickson, Melanie Benson Strick, Mari Smith, Lesley Bohm, Erin Thoms Melnick.]

2009 is going to be a mega year for all of us. There is profound change and a huge positive shift in the air now! What is on the horizon for you? I’d love to know – please share below:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Arleen Anderson on November 25, 2008 at 5:44 pm

    Aloha Mari,

    Your primary takeaways from Ali’s event NAIL what every woman needs to keep focused on in business and life!

    Perhaps where we lag the most is in the area of taking care of ourselves. Most of us women have a nurturing spirit, thus putting everyone and everything before ourselves. Often, there’s no time or energy left.

    Having burnt out a few too many times with a lack of balance, I now make a point of putting aside some “me” time. Admittedly, the guilt complex does kick in. BUT, afterwards, feeling re-energized – I recognize how nurturing myself allows me to be better for others.

    Thanks so much for sharing!

    Arleen Anderson
    Tweet Me!

  2. Karen Knowler | The Raw Food Coach on November 25, 2008 at 1:26 am

    I was there and agree with everything Mari says – it really was an amazing and life-changing event.

    Mari herself was fab and I learned a ton about facebook and then signed up to learn more from Mari at the end!

    Ali really is an amazing woman and is a huge inspiration to us female entrepreneurs who so want to help the world but often at our own expense (we all loved the bit on self-care!). Ali gives all the inner and outer tools to make it work on all the levels and I have a lot to thank her for.

    As for 2009, couldn’t agree more Mari! I’m thrilled to have just been accepted into Ali’s new Diamond group! Can’t wait to get started and bring what she teaches to my work and those I inspire also.

    Go ladies in the spotlight!!!

    Karen Knowler | The Raw Food Coachs last blog post..Are You Ready to Step Up to the Plate?

  3. Leesa Barnes on November 20, 2008 at 11:41 pm

    Love your summary and your tweets were amazing. Like Amy, I can’t wait for 2009. I know that us ladies will rock! Ali is a great role model and shows what can happen when you focus on a niche. To think – it all started with just one ezine. I love it!

  4. Carol Clifton on November 19, 2008 at 4:56 pm

    Loved you intimate way of sharing the BIG event. I have been following you in FB for awhile now and most recently on twitter and you can count on me checking back here often.
    I was very excited to see Katrina Sawa in your picture as I recently spent an evening with her in St.Louis and am considering taking my business to the next level with her coaching.
    Will check back often.

  5. Amy Miyamoto on November 19, 2008 at 6:08 am

    Ms Mari,
    You have done a wonderful job highlighting so many of the important insights shared at Ali’s event. Although attended both in spirit and through your tweets on twitter (thank you btw), I completely resonate with everything that you have just shared from Ali’s expansive message. I am excited for you and for all of us as we move into the potential that awaits us in 2009!
    On Twitter @LotusAmy

  6. PaysonJewelry on November 19, 2008 at 4:12 am

    Wow! Sounds absolutely incredible! Thank you for sharing these insights.

  7. Jackie Nees on November 19, 2008 at 2:20 am

    Thank God for you Mari. For those of us who can’t always make it to events like this you make it real for us. Your tweeting during the event was phenomenal and I know I speak for many when I say I learned a ton 140 characters at a time!! This post is fantastic. Thank you for sharing what you learned. You could simply absorb the information and use it to further your own success but you don’t just do that. You sprinkle it around so others can be successful too.

    I’m sure there are volumes you could write about your experience and the people you met and I so appreciate you taking the golden nuggets out of the event and sharing them with us.

    This post has definitely inspired me to reach for the stars. There is so much I want to do in addition to being a VA (a book is in the works and there are coaching and speaking visions up ahead) I know by reading this that ANYTHING is possible with the right mindset, the right plan and the right people.

    Thanks again Mari. I am so glad to know you.

  8. Internet Technology Expert on November 19, 2008 at 1:30 am

    It’s a joy to read about how illuminating #OSBW was for you… and thank you for relaying the light onto your friends as well!

    Lucky Balaraman


    Internet Technology Experts last blog post..Converting Scanned PDFs into Text

  9. Marie on November 19, 2008 at 12:44 am

    oh and what is on the horizon for me? Building my VA business so that it can be my primary source of income; and to develop the Maine Association of Virtual Assistants, which I have recently created, into the beacon for VAs and business industry in Maine that I am envisioning it will be.

  10. Marie on November 19, 2008 at 12:42 am

    Mari, I just love the notes you posted. I am so in tune with everything you wrote about and that Ali promotes; self care, mentoring, supportive networks! It all resonated with me and makes it more clear to me that I am on the right path with my VA business (to soon be a full time job and give up the day job that is causing me so much stress the last couple of years). VA work and helping other women build their VA business is what inspires me and makes me want to get up in the morning and work till late at night because the ideas and inspiration just won’t slow down sometimes. I’m looking forward to seeing what you and Ali both accomplish in the coming year. It will be exciting.

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