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How to Customize Your Facebook News Feed: What Marketers Need to Know

Facebook News Feed

Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with…

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I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all…

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