During our time together, we’ll be covering a LOT of ground. However, you won’t get overwhelmed, I promise! I’ve structured the sessions so that everyone learns at a comfortable pace and that we have plenty of time for practical application, group activities and Q&A.
Social media success systems – including checklists, processes and templates I use in my own business everyday to save time and money, yet still yield powerful results. I’ll show you exactly what you can systematize, what you can delegate, where to find the best sources of support, and the specific tasks that you need to do yourself to maintain true, authentic relationships.
Social media profit strategy – development of a full, end-to-end approach to your enhanced social marketing. I recently surveyed my email list and one of the most popular areas that respondents wanted to understand better is social media strategy. For many years, you’ve probably read and heard how critical it is to set up your social channels on all the main social networks (and every new one that comes along!), and to build a significant following. However – for what purpose? Are you clear on your brand messaging? Your offer? Do you even have the right demographics in your social channels? Do you know how to compel your fans and followers to take action? And, are you tracking and measuring your results regularly? We’ll cover all this in the one-day Immersion!
Social profile optimization - intermediate and advanced strategies, campaigns and tips for optimizing your results on Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Whether you’re seasoned in some or all of these wildly popular social networks, or you’ve merely dabbled in some of them, we have something for everyone. You’ll leave the Immersion with a far better understanding of exactly which platforms you should be focusing on for your niche and your objectives. Believe me, after this segment, you’ll breathe a BIG sigh of relief once I demystify how to properly make these platforms work to your advantage.
Content marketing - including content creation and content curation. It has been said that “Content is King.” It is partially true – you do need fantastic, timely, helpful content AND you need to become a master at curating OPC; that is, other people’s content. I’ll share with you my exact system and sources for consistently cherry picking exceptional content that I share on Facebook and Twitter every single day. My strategy has kept me at the top of the influencer leaderboards for several years, and has resulted in national media exposure, international speaking engagements, lucrative joint ventures and a host of top paying clients.
Powerful engagement strategies – okay, if “Content is King” I like to add “and Engagement is Queen, and she rules the house!” Yes, we need exceptional content in order to have something to engage over. However, it’s critical to ALSO have the right “soft skills,” which allow you to truly humanize your brand and have your community develop profound loyalty to you. Consistent, authentic engagement has been a sweet spot of mine for the past five years and it has paid off in spades. My motto for ten years has been, “Relationships First, Business Second.” I truly believe that when you focus on making others feel important and good about themselves, and you treat others as equals and don’t allow others to put you on a pedestal and just relate from the heart, miracles can happen. Yes, business miracles, money miracles! It’s really not rocket science, yet there *IS* a magic formula to get the exact right blend of HARD technical skills (how to use all the platforms, tools and apps) and SOFT skills such that everything you do online and offline yields powerful results, including increasing your bottom line. I’ll share this magic formula with you at the Intensive.
Community management - that yields measurable results in engagement, loyalty and customer conversion. This topic goes hand in hand with engagement strategies. It’s vital to your business success in today’s uber social world to converse with your fans and followers. It’s also important to realize that – on Facebook in particular – you have a community. It’s a little different on Twitter because of the brevity and speed at which the site moves. But on Facebook, often the same users come back to your page time and again and you can cultivate a fantastic culture of giving, sharing and peer-support. In this segment, I’ll share with you several powerful approaches that I use in my own business to build and motivate your online communities such that they are so fiercely loyal they will gladly purchase whatever you are offering.
Blogging – we’ll cover what approach is right for you, how often to blog, how to find excellent guest bloggers, and how to effectively integrate social media into your business blog so your readers can drive droves of traffic back to your blog!
Proven list-building strategies – this goes hand in hand with your blogging strategy. Some pundits have been saying that email marketing is dying or dead. This is absolute rubbish. You MUST have your own email list – and you need to know how to proactively and consistently build your list, and implement all manner of lead nurturing and conversion tactics. I’ll share with you many of my own step-by-step approaches to list-building and how I’ve grown a loyal list of 70,000 subscribers with consistently high open rates. (Email marketing is one of my passions; in fact, one of my first eBooks back in 2003 was all about email marketing!)
ROI planning, measurement and analysis – along with content, engagement, and proactive business building, you need to be able to measure exactly how all this activity results in money in the bank. In this segment, we’ll be going through a variety of methods for tracking exactly how to measure the dollars in and the dollars out. This has been one of the most challenging areas for businesses of all sizes over the past five years since social media has become so prevalent. CEOs simply want to say, “Show me the money.” And it can be very difficult to convince a CEO to invest in social media by simply showing him or her how many new Twitter followers your brand’s account has, or how many retweets, likes, comments or shares. None of that is real ROI. ROI is dollars. I know you’re going to love this session for its total clarity on social ROI!
You’ll be on the edge of your seat, soaking in all the teachings and the entire experience. I guarantee, this will be the best event you attend all year!
Plus, to ensure we're able to create valuable personal connections and network without sacrificing a minute of downtime, I'll be providing everyone in the room with lunch and refreshments throughout the day.
During the day, we'll alternate between me presenting and demonstrating from the front of the room, and group exercises with me helping you out with brainstorming and implementation. Plus, there will be a number of opportunities for on-the-spot "Business Hot-Seats" to spotlight the solutions to real-world problems you may be facing with your own social media marketing.
So if you're ready to soak up the best I have to offer in just ONE intense, power-packed day — AND walk out of the room with a complete, end-to-end plan for your company's massive social media success that starts the moment you get back to the office — go ahead and register now!
I look forward to meeting you at the Social Media Immersion on April 6th.
P.S. If you want to boost your results even more, be sure to check out the VIP Upgrade Experience! In addition to everything you get during the one-day Social Media Immersion Main Sessions, you'll also get to join me and a total of 12 VIP business owners for a private dinner at a secret location on the evening of Saturday, April 6th PLUS a 30-day follow up plan to ensure you implement the teachings effectively (includes membership in a private Facebook group, one group webinar, and access to Mari), PLUS a private 1:1 60-minute coaching session with Mari!