• Mari's proven methods for exactly how to create a steady stream of ideal prospective customers and clients using Facebook and Instagram.
• Includes both organic and paid (ads) ways of reaching your prospects.
• Choosing the most effective lead magnets. Which works best for what type of audience: a PDF, video, webinar, challenge, Facebook group or something completely different?!?
• How to create compelling lead magnets and lead capture pages. 
• How to inexpensively test and iterate in order to maximize your results and know which campaigns you'll invest your budget in.
• Using the power combo of a Facebook Business Page + Facebook Group + Facebook Personal Profile (optional) in either Classic Mode or Professional Mode + Instagram.
• Top 17 ways to build your email list (without spending money!)
• How to leverage OPL (Other People’s Lists) and OPA (Other People’s Audiences)!
• Simple tools for setting up your lead system, including lead magnet creation, landing page creation and email management platforms.
• *MOST IMPORTANTLY!!* What to do after capturing your lead to nurture the budding relationship and naturally walk them to a path of purchasing. 👣💰😊
• BONUS: Register today and get example email nurture sequences and sample compelling email subject lines. Having the right emails, the right timing, and the right wording can make all the difference in converting your new leads to sales.

Lead Generation Made Simple Class Agenda:

CLASS #1

Create Your Compelling Lead Magnets

• We’ll start by diving into what makes a good lead magnet (a free incentive in order to collect your prospect’s contact information), and what’s effective for your industry, business and audience.
• We’ll also clarify exactly who you’re speaking to so you’re always meeting the needs of your audience members and joining the conversation they’re already having.
• You’ll receive an Avatar Worksheet as well to drill deeper into your audience’s needs. 

CLASS #2

Promote Your Free Offers to Generate Leads

• Next, we’ll cover proven organic and paid methods of promotion on Facebook and Instagram.
• Think outside the box: going beyond the standard ‘squeeze page’ and ‘lead magnet.’
• How to integrating lively and thriving Facebook Groups.
• Community building tips.
• Testing chat bots.
• How to rise above the noise and capture the attention of your ideal prospects so they feel seen, heard, validated and compelled to sign up!! 

CLASS #3

Nurture Your Leads To Purchase Decisions

• Now that your list is growing, we’ll focus on converting your prospects to buyers.
• Deploying the right methods to ultimately create conversions.
• Getting the email frequency and copy just right.
• Tips for increasing email deliverability and making sure your emails don’t land in the Promotions or Spam tabs.
• You’ll also receive example email nurture sequences that can help make all the difference to your conversions.

• All 3 live classes are now complete but you have unlimited access to all recordings.
• Allow approximately 90 minutes for each class. I teach for the first 45-60 minutes. Then we shift to Q&A, hot seats and group coaching for the remainder of our time together.
• You'll have lifetime access to all course materials.