The HUMAN-FIRST Marketing Method with Mari Smith

If your content feels like it's disappearing into the void right now, you're not imagining it. The feed really has changed. Dramatically.

AI-generated content has flooded every platform. Attention is everywhere. But TRUST?

Trust is harder to earn than it's ever been.

And here's what most businesses are getting wrong:

they're responding to a connection problem with a content solution.

More posts. More reels. More repurposing. More scheduling. Ugh. 🤦🏼‍♀️

And still... comments that don't lead anywhere. Followers who watch but don't buy. Engagement that feels hollow.

That's not a content problem. That's a relationship gap.

The businesses thriving right now figured something out.

They stopped trying to win an attention game and started playing a trust game instead.

They're not posting more. They're connecting more deliberately. Turning comments into conversations. Conversations into relationships. Relationships into clients.

And the best part? This approach actually gets easier as AI content keeps exploding. Because the more synthetic the feed becomes, the more a genuinely human presence stands out. 🥰

That's exactly what I'm going to show you how to do in my upcoming masterclass!

Session #1: VISIBILITY
The New Rules of Visibility in an AI-Driven World

⏯️ Tuesday, April 14th, 2026

How to attract the right people and turn "passive" engagement into real interaction!

In this first session, you’ll learn how to stop creating Facebook and Instagram content that just gets seen… and start creating content that actually brings the right people into conversation with you.

You’ll discover how to:

Understand what’s really driving reach in today’s AI-powered feeds (and why followers matter far less than they used to)
Create content that invites response, not just (mindless!) passive scrolling
Use simple but powerful prompts that naturally spark comments and engagement
Turn your posts into conversation starters that build connection and trust
Shift your mindset from broadcasting… to building relationships at scale
How to intentionally move people from seeing your content to engaging with you

Session #2: ENGAGEMENT
Turn Content into Real Conversations with Your Ideal Customer Avatar

⏯️ Thursday, April 16th, 2026

How to spark real conversations with prospective clients, without feeling pushy or salesy!

In this second session, you’ll learn how to take the engagement you’re already getting… and turn it into meaningful conversations that lead to real business results.

You’ll discover how to:

Know exactly when and how to move from comments into DMs (naturally and comfortably)
Start and guide conversations that feel authentic, not scripted
Build trust quickly, even with people who are brand new to your world
Use a simple conversation framework to uncover needs and create alignment
Invite the right people into your offers without pressure or awkwardness
Turn everyday interactions into consistent opportunities for clients and sales

"Content is becoming a commodity. Community is becoming the only moat. The entrepreneurs figuring this out now will own the next decade."

...says renowned entrepreneur Tom Bilyeu. And I agree with him 100%!

In Session #2, we'll also cover How To Build Your Community Moat: creating a long-term advantage that goes *way* beyond content.

Why community is the only real “moat” in a world of endless AI-generated content
Where your community actually lives (and how to nurture it simply and effectively)
How to deepen relationships beyond the feed using groups, DMs, and touchpoints
The shift from “audience” to belonging and why it matters more than ever
You’ll also learn how to begin building something most businesses overlook… but that becomes your greatest asset over time: a true community of loyal 'super fans.'

Session #3: CONVERSION
Turning Conversations Into Clients

⏯️ Tuesday, April 21st, 2026

This is where everything comes together. You'll learn how to go from engagement to clients... without burning out.

In this live implementation and coaching session, we'll move beyond theory and start applying what you’ve learned to your real business… with Mari's direct guidance.

During this session, you'll:

Learn how to begin building something most businesses overlook… but that becomes your greatest asset over time: a true community of loyal 'super fans.' The ones who LOVE you and love to BUY from you!
Get personalized feedback on your content, messaging, and positioning
Identify where your current approach may be losing momentum (and how to fix it)
Refine your next steps so you can confidently turn engagement into real clients and revenue
Plus, you'll be able to volunteer for a live "hot seat" and have Mari review your Facebook presence (+ website, offer, lead magnet) for instant feedback on how to make low-hanging-fruit improvements!

And most importantly:

👉🏻 How to move from engagement → to conversations → to revenue

The Result? You won’t just understand the strategy… you’ll have a clear, customized plan you can implement immediately.

Session #4: ALIGNMENT
Market the Way You’re Wired

⏯️ Thursday, April 23rd, 2026

Using Human Design to Grow Your Business Naturally

Because the most effective marketing strategy isn’t one-size-fits-all… it’s aligned with how you naturally operate, communicate, and make decisions. In this session, you’ll begin to see how your unique design influences your visibility, messaging, and client attraction… so your marketing feels more natural, sustainable, and effective.

In this fourth step of our masterclass, Mari will introduce you to the Human Design System. A powerful and potentially life-changing framework that will help you understand how you’re uniquely wired to communicate, connect, and make decisions in your business.

Rather than trying to force yourself into strategies that don’t feel natural or sustainable…
you’ll begin to see how to align your marketing with your own energy, strengths, and decision-making style.

In this session, you’ll discover:

How your unique design influences the way you show up, share your message, and attract opportunities
Why certain marketing approaches may have felt draining or inconsistent (and what works better for you)
Simple ways to align your content, visibility, and outreach with how you’re naturally wired
How to make clearer, more confident business and marketing decisions without second-guessing yourself

You’ll walk away with a new lens on your business… and practical insights you can begin applying right away, in a way that feels more aligned, sustainable, and TRULY YOU!! 🥳

Think of Session 4 as your bonus layer: powerful on its own, and even more impactful when built on everything that came before it!!

"You know what's about to explode? Analog. The real world." ~Gary Vaynerchuk, serial entrepreneur, CEO of VaynerMedia

"We need a human movement to reclaim humanity from the big tech companies." ~Tristan Harris, cofounder of the Center for Humane Technology

"Content is King, but engagement is Queen and she rules the house." 👑 ~Mari Smith, Social Media Thought Leader, Human Design Analyst

Friends, there’s a powerful movement already underway toward more real human connection, more trust, more humanity. This will be an integral part of our live sessions in the Human-First Marketing Method!

What's included:

4x In-Depth LIVE Training Sessions. This training is designed for immediate implementation!
A proven 4-step pathway from visibility to aligned success: attract the right people, engage in meaningful conversations, convert with confidence, and sustain it all through authentic alignment.
Replays + full AI Transcript & summary for all four live sessions. (You're also welcome to bring your own AI notetaker to the live training sessions). Replays + slides made available same day.
What's Working NOW on Facebook & Instagram – The best-performing post types, formats, and engagement signals that Meta's AI algorithms prioritizes today.
Beyond Facebook: Future-Proofing Your Business – Build a sustainable lead generation strategy that doesn’t rely solely on social media. (Yes, we should've always done this. But it's crucial now more than ever.)
Q&A, Group Coaching, & Hot Seats – Get direct feedback and customized marketing guidance from Mari!
Get additional support in our exclusive, private Facebook Group. Connect with your fellow participants and receive priority access to Mari and team.

Includes everything in the main 4-part masterclass.
PLUS a 1:1 in-depth meeting with Mari where you'll receive a Personalized Social Media Marketing Assessment *and* a Marketing Breakthrough Experience.
Mari will personally review your Facebook and Instagram accounts and entire online presence ahead of the meeting. Then, during our time together, you'll receive actionable steps for instant improvements to your lead generation and sales conversions
You can include your website, lead magnet page, and other social accounts, if you wish.
Get support with your social media marketing strategy to help convert more of your efforts into an increase in leads and sales
This special session will contain valuable action items for immediate improvement + where to take advantage of any 'low-hanging fruit' + updated methods to ensure you are maximizing your organic and paid social media marketing.
You'll first complete a special intake form to let Mari know exactly what you need support with.
This is one of the most affordable and effective ways to get 1-on-1 support from Mari
Full recording, materials & action items included so you can easily share with your team to help implement right away.

What people say about Mari's training:

"One single diamond nugget from a call with her was responsible for my business just having had its first $50k month." —Clare Josa, the UK's leading authority on Imposter Syndrome
“If there’s anyone on the planet who can help you build a business using Facebook, it’s Mari Smith. Her early Facebook coaching was instrumental in helping Social Media Examiner become a multimillion-dollar business.” —Michael Stelzner, Founder and CEO, Social Media Examiner
"NO ONE COMPARES to your knowledge. My clients are running at 70,000 to 100,000 views on Facebook just from what you taught in last zooms. Thank you ...thank you ...thank you!" —Melanie Miller, Playbook Marketing Solutions

The HUMAN-FIRST MARKETING METHOD masterclass is for you if:

You're fed up with Facebook (and Instagram) and feel like your marketing efforts on the platform just aren't working anymore…
Your reach has plummeted and your engagement is unpredictable, despite trying numerous 'hacks' some experts recommend…
You’re frustrated by constant changes and don’t know what’s next…

You need to understand how Meta’s AI-powered algorithms actually work. This isn’t just another Facebook and Instagram update. This is the future of marketing where AI will be able to predict buyer intent with laser accuracy.

Yes, even for organic content! 😳

Who should attend this training:

Marketers, social media professionals, small business owners, VAs and agencies who rely on Facebook and Instagram for yourself and/or your clients
Coaches, consultants, and course creators looking for consistent leads
Entrepreneurs who want to get ahead of the curve and stop fighting the algorithm

Over the Next 12 Months, There Will Be Two Types of Businesses:

Those who build real relationships and community… and
Those wondering where their audience went.

And the gap between them is growing fast. If you're ready for a proven step-by-step method to ensure your longterm sustainable business, come join us for The Human-First Marketing Method live masterclass with Mari Smith! 🙋🏼‍♀️

Often referred to as “the Queen of Facebook” since 2007, Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. IBM named Mari as "one of seven women that are shaping digital marketing."

She is an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and author of The New Relationship Marketing.

Facebook (Meta) hired Mari to teach businesses throughout the U.S. how to use the platform, and to help create the company’s Blueprint certification programs. Over the years, Mari has traveled to Dublin, Ireland + London, England + Palo Alto, CA, USA to work directly with Facebook teams at their offices.

And, now in her fifth year, Mari’s passion project is deep, professional studies of the Human Design System. She integrates aspects of this profound body of knowledge into her social media marketing courses to help entrepreneurs and SMBs grow their businesses in a much more authentic, impactful, and successful way. Mari is a Certified Human Design Professional ('Living Your Design' Guide), currently finalizing her training as an International Human Design School Certified Human Design Analyst, a Differentiation Degree Practitioner (the equivalent of a Ph.D in Human Design!), as well as a Certified BG5 Business Consultant (the business application of Human Design).

Mari is also dedicated to the topic of mental health and wellbeing, specifically the psychological impact of social media and tech overuse. She was a headline keynote speaker at a national mental health conference in Los Angeles, CA in May 2025. Mari offers hope and practical methods for fellow digital citizens keen to deploy mental health habits.

AAA • ActionCOACH • Acuity Insurance • AWAI • Adobe • AgoraPulse • Allstate • Arbonne • Bank of America • Beachbody • Bloomberg • Buffer • BuzzSumo • CafeMedia • Cisco • Cision • DSA • Facebook (Meta) • Hootsuite • Hubspot • Invideo • Infusionsoft/Keap • Jacuzzi Bath Remodel • Kevin Murphy Hair • LearnWorlds • Le-Vel Brands • LS Retail • Marketo • Mayo Clinic • Meta • Microsoft • NAMM • Nations Lending • Nu Skin • PNC Bank • Podium • Tailwind • Tony Robbins • Verizon • Wave.video • Younique

"My engagement is up up 400%! If you use Facebook for your business, invest in Mari's programs. You will not have buyers remorse and you will learn tons. Mari is an awesome teacher and person." —Alice Iverson
"I've seen a MASSIVE spike in my Facebook page likes. Astonishing increase. I can't believe how much info, value and amazing advice Mari gives. I wouldn't waste my time or money on anyone else's training. She really is the Queen of Facebook!" —Megan Hudson, Niche Intelligence
"Learn from the master! Thorough coverage of how to be effective using Facebook organic to stay top of mind, increase the "know, like and trust", and to generate leads." —Ken Tucker, Changescape Web
“I can’t thank you enough! Mari did an evaluation of my social media and it was SO jam-packed, full of actionable steps. I was implementing as she was talking, changing things, adjusting things. She really helped me to pare down and focus. I know exactly what I'm going to be doing with my social media. I just want to say thank you so much. It was awesome and I was blown away!” —Pam Blizzard, Founder, Recovered Peace

“I am so grateful you did this Bootcamp Mari Smith. I learned so much and it really helped me reflect on where and how I want to spend my efforts.” —Emily Wood
“I loved the blend of Human Design with marketing strategies, as well as the structure and details. You will learn everything there is to know to take your business to the stratosphere. Mari will support you in correctly aligning your business message and strategy to your True Self. Overall, Mari’s authenticity is breathtaking and extremely inspiring! In an industry where most are attempting to push sales on to consumers Mari truly cares, and this is rare thing.”
—Ibrahim
"Mari, I have to tell you how much this [Human Design] reading meant to me. The past seven months have been exceptional thanks to YOU. I cannot express what you unleashed with the sharing of this knowledge. ... This reading validated my being, my core, and my feelings. ... I'm more my true self than ever, and I must thank you with the entirety of my heart. At 48, I've truly embraced the idea of making decisions in alignment with my life force. Mine. Thank you for giving my voice the megaphone it needed so that I could hear. Thank you for this gift. Thank you for sharing it with me." xoxo —Jeannie

I've been following Mari Smith since 2009 and have gained invaluable social marketing skills through her offerings. Each time Facebook and other social platforms make a big update, Mari is my go-to source for clear, reliable explanations! Most recently, with the imminent release of my new social media marketing software platform, MamaCRM, I invested in a VIP consulting package with Mari to enlist her support in ensuring a successful global launch. She provided extremely useful strategic insights and helped us audit our tactics with her seasoned, expert perspective. Mari also provided an in-depth Human Design reading for me that confirmed how I trust my body’s wisdom for key decisions and she made it so clear that I’m on the right path, with what to expect in the coming years as I scale my organization. I highly recommend Mari to any business looking to elevate its digital marketing to the next level.” —Orestis Michael, Founder & CEO, MamaCRM and Co-Founder, Socialway agency

The Businesses Winning on Social Media Right Now Aren't Posting More.
They're Doing This Instead.

They're having real conversations. Building real trust. And turning that into consistent clients... without posting more, chasing the algorithm, or burning out.

Introducing...

The Human-First Marketing Method

LIVE Masterclass with Mari Smith

Build Deep Trust • Create Real Conversations • Grow Your Business Naturally

The Human-First Marketing Method: What You'll Learn

Session #1: VISIBILITY
The New Rules of Visibility in an AI-Driven World

Session #2: ENGAGEMENT
Turn Content into Real Conversations with Your Ideal Customer Avatar

Session #3: CONVERSION
Turning Conversations Into Clients

Session #4: ALIGNMENT
Market the Way You’re Wired

Ready to join us?

Secure your ticket now for