The Human Advantage:

How to Stand Out on Facebook & Instagram in the AI Era

What's actually working right now to attract clients on social media... and how to build trust, visibility, and revenue without becoming a content machine.

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Recently I hosted a free training on AI Without the Overwhelm for you, featuring guest experts, Michael Stelzner and Ali Kelly.

Now, we're going to the other end of the spectrum to emphasize the HUMAN side of marketing! 🥰

Apparently, AI slop reports are coming to every platform. (Have you seen the one on LinkedIn?)

But, the businesses and brands that are WINNING are not the ones posting the most content.

They're the ones staying most human.

My friend, it's not about becoming a content machine.

AI is everywhere. Cranking out (fake AI) content is now faster, easier, and more automated than ever. (Content has become a commodity, right?)

These days...

  • Engagement feels harder to generate
  • Trust continues to erode
  • And many businesses are left wondering: “WHY isn’t this working like it used to?”

Here’s the truth:

Many marketers are stuck in 2018. Or even stuck in 2024!!

That is, they're using a dated strategy that simply cannot work for today's algorithms.

Either that, or marketers are being swept up by the frenzy of "post 25x per day!" and"Be everywhere all at once!" ... and then burning out. (Hopefully that's not you!)

The good news?

Thankfully, there IS some good news here.

You can stand out.

You can grow your audience, attract the right clients, and increase your revenue…

Without burning out or sounding like everyone else.

It's about going deeper with your real, human-to-human connections! And I'd like to show you how in this free training: The HUMAN Advantage.

You're invited!! Join me for this FREE training based on my own experience and deep research into what's working today for social media marketing. 

the human advantage mari smith

In this free training, you’ll discover:

  • The biggest mistake businesses are making with AI marketing (and how to avoid it)
  • What Facebook and Instagram's algorithm is actually prioritizing today
  • Why more content is not the right answer for most marketers... and what to do instead
  • How to build real TRUST and connection in a crowded, AI-driven landscape
  • A smarter, more human-centered approach to growing your business on social media
SAVE MY SPOT!

This training is perfect for you if:

  • You’re active on Facebook and/or Instagram but want much BETTER results
  • You’re posting regularly but not seeing consistent leads or sales
  • You want to grow your business using authentic, relationship-driven marketing
  • You’re ready for a more sustainable, aligned approach to visibility and revenue
  • You’re curious about AI but don’t want your content to feel robotic

And, just to be clear: I am *not* anti-AI. (I just hosted an AI for business training last week for those who needed help, featuring two guest experts). I am simply *more* pro-human!! I'm also pro-transparency, pro-integrity, and pro-authenticity. Certainly, AI tools are brilliant to save us boatloads of time and money. BUT we must use them ethically and sustainably).

Meet Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader since 2007. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women shaping digital marketing. She is a renowned keynote speaker, dynamic live webinar host, savvy social media strategist & trainer, and author of The New Relationship Marketing.

Along with Facebook marketing and ethical use of AI, Mari’s passion project since 2020 is professional studies of The Human Design System. As an International Human Design School Certified Analyst, she now integrates aspects of Human Design into her social media marketing courses and services to help entrepreneurs and business owners grow in a much more authentic, impactful, and successful way.

What people say about Mari's training & coaching:

  • "Just a quick note to let you know how EPIC YOU ARE! NO ONE COMPARES to your knowledge. My clients are running at 70,000 to 100,000 views on Facebook just from what you taught in last zooms. Thank you ...thank you ...thank you!"
    Melanie Miller, Playbook Marketing Solutions
  • “If there’s anyone on the planet who can help you build a business using Facebook, it’s Mari Smith. Her early Facebook coaching was instrumental in helping Social Media Examiner become a multimillion-dollar business. She studies the hidden gems of Facebook like no one else. She’s also the first person I call if I need Facebook advice (and let me tell you we speak often!).”
    —Michael Stelzner, Founder and CEO, Social Media Examiner
  • “Mari Smith does one thing so well... She continues to be absolutely relevant and fresh every time she speaks. Being great is easy, but staying great is not easy. She's the best of the best for a reason. Sure she's smart, sassy and funny... And absolutely relevant and timely. #smmw25”
    Ramon Ray, Motivational Keynote Speaker & Event Host
  • “I can’t thank you enough! Mari did an evaluation of my social media and it was SO jam-packed, full of actionable steps. I was implementing as she was talking, changing things, adjusting things. She really helped me to pare down and focus. I know exactly what I'm going to be doing with my social media. I just want to say thank you so much. It was awesome and I was blown away!”
    —Pam Blizzard, Founder, Recovered Peace
  • “Been following you for many years Mari. Almost since you started. Thought I’d say a HUGE thank you for sharing such a wealth of information & intellectual property. You are undoubtedly one of the most personable, non-commercialised sources of insight, delivered to a huge fan base with an upbeat authenticity, sincerity, empathy, consistency packaged up in your signature style! THANK YOU!”
    —Andy Barlow
  • My Human Design reading with Mari was incredible! It gave me so much clarity around why certain marketing strategies just weren’t clicking and why others felt so natural and easy. I finally understood what kind of coaching offers truly align with me and my energy. Within a week, I had more focus, more flow, and a clear sense of direction in my business. What used to feel heavy now feels effortless. Mari has such a gift for helping you see yourself (and your work) in a whole new light!
    Diahana Barnes, MA, CHN, CNC, NASM-CPT Holistic Nutritionist, Coach & Personal Trainer

Ready for the Human Advantage?

Join Mari for this lively training and walk away with a clear, actionable strategy for standing out on Facebook and Instagram authentically.