If you're still trying to grow your followers on Facebook and Instagram, and then get your content seen by those followers, you're missing out on the biggest marketing shift in decades.

Meta’s AI-powered discovery engine now prioritizes *unconnected* content. That is, your posts get shown in the feeds of people who’ve never even heard of you.

But these 'non-follower' people, that the AI-powered algorithms find for you, could be your perfect prospects.

My long time industry friend Gary Vaynerchuk says we have officially moved out of the social media era. We are now firmly in the interest media era.

The good news is this means ORGANIC is making a comeback!

😮 BUT, most businesses are still marketing the old way:

Obsessed with trying to attract more followers
Overly focused on public-facing vanity metrics
Publishing boring content (or the wrong format) hoping their followers will see their posts
...and wondering why their reach is tanking ⬇️ and they can't get anyone to engage, let alone sign up and become a paying client/customer.

Will we even NEED followers in the future?

"Followers are done!" says GaryVee.

📢 Newsflash: The Facebook and Instagram you once knew are gone.

The algorithm isn’t favoring your followers—it’s curating new audiences for you
Your content is being ranked based on numerous signals read by Meta AI, not just engagement
If you don’t adjust your strategy now, you’ll fade into obscurity while others explode their reach and revenue

💡 The Solution? A complete shift in your marketing approach!

Instead of chasing followers, it’s time to leverage Meta AI to explode your visibility, generate leads, and drive more sales with ease.

🔥 BEYOND FOLLOWERS BOOTCAMP 🔥

How to Get Seen, Get Leads, and Future-Proof Your Marketing Using Social Media and Beyond!

📅 *LIVE* 3-Part Online Training by Mari Smith

The concept of my newest program is to help you understand why us marketers need to change up the strategy of a) growing our following and then b) getting only those people to see and engage with our content. That no longer works.

In this action-packed bootcamp, I’ll teach you exactly how Meta’s AI-powered discovery engine works—and how you can harness its power to grow your business, without overly relying on nothing but follower growth.

Plus, we'll address the impact of AI on our social media content, using AI to analyze user behavior, how we can use AI to our advantage to help predict buyer intent and much more.

Instant replays + full AI transcript & summary also included for your review and in case you are unable to attend sessions live. (You're also welcome to bring or send your own AI notetaker to any of the live classes).

PART 1: How to 'Game' Meta’s AI-Powered Discovery Engine For Max Reach

⏯️ Tuesday, June 10th, 2025 ***INSTANT REPLAY NOW AVAILABLE!!***

Understand exactly how your content gets surfaced and recommended to new audiences by Meta AI. And how you can set yourself up for success with the perfect content that the algos love for max reach, max engagement and max conversions!

What we cover in Part 1:

1️⃣ The New Rules of Reach: What’s Changed?

The shift from social graph → interest graph
Why the "friends & followers" model is outdated
How Meta AI now curates Facebook & Instagram feeds from unconnected sources (and what this looks like in the future, blatantly copied from TikTok)

2️⃣ Why ‘Non-Followers’ Are Your Biggest Opportunity And How To Reach Them

How AI recommends content to new audiences
What this means for businesses and marketers and how to be a first mover
Can you really 'game' the system to reach more non-followers?

3️⃣ The Key Factors That Influence Reach Today

What we can learn from Facebook’s Widely Viewed Content quarterly report
The right engagement signals (which ones matter, and which ones make no difference)
Content consistency (how often should you post, and what volume is too little or too much)
Niche relevance (based on your current followers and other data points)
AI’s prediction of user intent & behavior (this one is only going to keep growing and growing as AI dominates!)
Ad and organic synergy: How to boost paid and organic reach together

4️⃣ Actionable Strategies to Get More Reach & Visibility

How to optimize your content for accelerated discovery (which formats, video length and frequency the algos favor)
Creating ‘interest-based’ content that Meta’s AI-powered algos love
How to increase retention time on your videos
How to increase interaction on your posts
And, most importantly, how to increase responses to your CTAs to help generate more leads and sales

5️⃣ Quick Wins to Implement Immediately

Checklist: Optimize your next 5 Facebook & Instagram posts for Meta’s AI
Worksheet: Identify your niche signals for AI discovery

PART 2: Beyond Facebook: Future-Proofing Your Lead Generation & Business Growth

⏯️ Thursday, June 12th, 2025

12pm PDT / 3pm EDT / 7pm UTC / 8pm BST / 5am+1 AEST

Will we even need followers in the future? 😳 Now that Meta's AI-powered discovery engine is the dominant force in our feeds and Meta is releasing AI-created profiles (yes, seriously!) – we need to be thinking BEYOND followers. (And, quite possibly, beyond Facebook, to be totally frank! More to be revealed!)

What we cover in Part 2:

1️⃣ Why You Need a ‘Beyond Facebook’ Mindset

What happens if Facebook loses relevance? (Has it already? Quite possibly for certain demographics and market sectors)
Why relying 100% on social media platforms only (even if you’re super diversified) is terribly risky
How to craft a solid lead generation strategy - one that is evergreen and portable, allowing you to implement wherever you choose to have an online (or offline) presence

2️⃣ Your Holistic Lead Generation Blueprint

The 3 pillars of a strong marketing ecosystem:
Pillar 1: Social Media (Facebook, Instagram, YouTube, etc.)
Pillar 2: Owned Assets (Email list, website, community platform)
Pillar 3: Automation & AI (Funnels, retargeting, nurture sequences, AI-powered tools)

3️⃣ Email Marketing & Community-Building as a Safety Net

Why growing an email list is your #1 asset (you already know this bit, right?!)
How to increase your email deliverability rate
What content to send to your subscribers, how often, and best performing email subject lines
How to write emails that get opened, get read, and make people take action
Why you need multiple lead magnets that convert consistently
The role of private communities & membership platforms (with examples of what’s working today + a review of the best options to consider for your business)

4️⃣ AI’s Role in the Future of Facebook Marketing

How AI is changing consumer behavior & charting buyer intent
Best AI-powered tools for content ideation, content creation and marketing automation
Predictions for Meta’s next big moves with AI in 2025 & beyond!

5️⃣ Next Steps: Mapping Out Your Facebook Marketing Success Blueprint

How to align social media with your business goals
Setting healthy boundaries to protect your mental health, whilst also maximizing your online visibility
How to reclaim control over your marketing and business strategy (and stop being so at the mercy of the constantly manipulating algorithms and Meta changes)
Craft marketing that lasts to go from just visibility on social media to sustainable business growth, satisfaction and longevity

PLUS, we’ll wrap up with an overarching discussion about the future of entrepreneurship, online marketing and social media in general. Fasten your seatbelts for this bit! 🎢

The Beyond Followers Bootcamp is for you if:

You're fed up with Facebook (and/or Instagram) and feel like your marketing efforts on the platform just aren't working anymore…
Your reach has plummeted and your engagement is unpredictable, despite trying numerous 'hacks' some experts recommend…
You’re frustrated by constant changes and don’t know what’s next…

You need to understand how Meta’s AI-powered algorithms actually work.

This isn’t just another update—this is the future of marketing where AI will be able to predict buyer intent with laser accuracy.

Yes, even for organic content! 😳

Who should attend this Beyond Followers Bootcamp:

Marketers, social media professionals, small business owners, VAs and agencies who rely on Facebook and Instagram for yourself and/or your clients
Coaches, consultants, and course creators looking for consistent leads
Entrepreneurs who want to get ahead of the curve and stop fighting the algorithm

What's included:

3x In-Depth LIVE Training Sessions. Roll up your sleeves and get ready to put into practice what you learn right away! [Instant replay of Part 1 now!]
Replays + full AI Transcript & summary for all three live sessions. (You're also welcome to bring your own AI notetaker to the live training sessions). Replays made available same day.
What's Working NOW on Facebook & Instagram – The best-performing post types, formats, and engagement signals that Meta's AI algorithms prioritizes today.
How to Optimize Your Content for Maximum Reach – Practical, hands-on steps to increase visibility and trigger Meta’s algorithm in your favor.
Beyond Facebook: Future-Proofing Your Business – Build a sustainable lead generation strategy that doesn’t rely solely on social media. (Yes, we should've always done this. But it's crucial now more than ever.)
Q&A, Coaching & Hot Seats – Get direct feedback and customized marketing guidance from me!
Get additional support in our exclusive, private Facebook Group. Connect with your fellow participants and receive priority access to Mari and team.
BONUS AMA - Ask Mari Anything! Live follow-up group coaching session one week later to check in, reconnect, receive additional fresh updates + Q&A.

Includes everything in the main program
PLUS a comprehensive, Personalized Social Media Marketing Assessment Video
Receive a customized video where Mari will personally review your Facebook and Instagram accounts and entire online presence + provide actionable steps for instant improvements to your lead generation and sales conversions
You can also include your website, lead magnet page, and other social accounts, if you wish.
Get support with your social media marketing strategy to help convert more of your efforts into an increase in leads and sales
Your special Audit video will contain valuable action items for immediate improvement + where to take advantage of any 'low-hanging fruit' + updated methods to ensure you are maximizing your organic and paid social media marketing.
You'll first complete a special intake form to let Mari know exactly what you need support with.
This is one of the most affordable and effective ways to get 1-on-1 support from Mari
In addition to the video recording of your robust audit, you'll also receive a full AI notetaker transcript, summary and action items that you can easily share with your team to help implement right away.

Often referred to as “the Queen of Facebook” since 2007, Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. IBM named Mari as "one of seven women that are shaping digital marketing."

She is an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and author of The New Relationship Marketing.

Facebook (Meta) hired Mari to teach businesses throughout the U.S. how to use the platform, and to help create the company’s Blueprint certification programs. Over the years, Mari has traveled to Dublin, Ireland + London, England + Palo Alto, CA, USA to work directly with Facebook teams at their offices.

And, now in her fifth year, Mari’s passion project is deep, professional studies of the Human Design System. She integrates aspects of this profound body of knowledge into her social media marketing courses to help entrepreneurs and SMBs grow their businesses in a much more authentic, impactful, and successful way. Mari is a Certified Human Design Professional ('Living Your Design' Guide), currently finalizing her training as an International Human Design School Certified Human Design Analyst, a Differentiation Degree Practitioner (the equivalent of a Ph.D in Human Design!), as well as a Certified BG5 Business Consultant (the business application of Human Design).

Mari is also dedicated to the topic of mental health and wellbeing, specifically the psychological impact of social media and tech overuse. She was a headline keynote speaker at a national mental health conference in Los Angeles, CA in May 2025. Mari offers hope and practical methods for fellow digital citizens keen to deploy mental health habits.

AAA • ActionCOACH • Acuity Insurance • AWAI • Adobe • AgoraPulse • Allstate • Arbonne • Bank of America • Beachbody • Bloomberg • Buffer • BuzzSumo • CafeMedia • Cisco • Cision • DSA • Facebook (Meta) • Hootsuite • Hubspot • Invideo • Infusionsoft/Keap • Jacuzzi Bath Remodel • Kevin Murphy Hair • LearnWorlds • Le-Vel Brands • LS Retail • Marketo • Mayo Clinic • Meta • Microsoft • NAMM • Nations Lending • Nu Skin • PNC Bank • Podium • Tailwind • Tony Robbins • Verizon • Wave.video • Younique

"Just a quick note to let you know how EPIC YOU ARE! NO ONE COMPARES to your knowledge. My clients are running at 70,000 to 100,000 views on Facebook just from what you taught in last zooms. Thank you ...thank you ...thank you!" —Melanie Miller, Playbook Marketing Solutions
“If there’s anyone on the planet who can help you build a business using Facebook, it’s Mari Smith. Her early Facebook coaching was instrumental in helping Social Media Examiner become a multimillion-dollar business. She studies the hidden gems of Facebook like no one else. She’s also the first person I call if I need Facebook advice (and let me tell you we speak often!).”
—Michael Stelzner, Founder and CEO, Social Media Examiner
"One single diamond nugget from a call with her was responsible for my business just having had its first $50k month." —Clare Josa
"...the most insightful training. Has recharged my vision." —Selena D.
"...absolute powerhouse when it comes to training in all things Facebook, especially Facebook Live." —Julia B.
"You should be on Network TV ... you are so wonderful to watch." -Bea D.

“I am so grateful you did this Bootcamp Mari Smith. I learned so much and it really helped me reflect on where and how I want to spend my efforts.” Emily Wood
“I loved the blend of Human Design with marketing strategies, as well as the structure and details. You will learn everything there is to know to take your business to the stratosphere. Mari will support you in correctly aligning your business message and strategy to your True Self. Overall, Mari’s authenticity is breathtaking and extremely inspiring! In an industry where most are attempting to push sales on to consumers Mari truly cares, and this is rare thing.” —Ibrahim
"Mari, I have to tell you how much this [Human Design] reading meant to me. The past seven months have been exceptional thanks to YOU. I cannot express what you unleashed with the sharing of this knowledge. ... This reading validated my being, my core, and my feelings. ... I'm more my true self than ever, and I must thank you with the entirety of my heart. At 48, I've truly embraced the idea of making decisions in alignment with my life force. Mine. Thank you for giving my voice the megaphone it needed so that I could hear. Thank you for this gift. Thank you for sharing it with me." xoxo
—Jeannie

I've been following Mari Smith since 2009 and have gained invaluable social marketing skills through her offerings. Each time Facebook and other social platforms make a big update, Mari is my go-to source for clear, reliable explanations! Most recently, with the imminent release of my new social media marketing software platform, MamaCRM, I invested in a VIP consulting package with Mari to enlist her support in ensuring a successful global launch. She provided extremely useful strategic insights and helped us audit our tactics with her seasoned, expert perspective. Mari also provided an in-depth Human Design reading for me that confirmed how I trust my body’s wisdom for key decisions and she made it so clear that I’m on the right path, with what to expect in the coming years as I scale my organization. I highly recommend Mari to any business looking to elevate its digital marketing to the next level.”

—Orestis Michael, Founder & CEO, MamaCRM and Co-Founder, Socialway agency

📢 NEWSFLASH! Facebook Organic Is Making A Comeback!

Meta AI Has Changed the Rules of Reach – Are You Keeping Up? Or Are You Getting Left Behind?

Will we even NEED followers in the future?

Introducing…

🔥 BEYOND FOLLOWERS BOOTCAMP 🔥

PART 1: How to 'Game' Meta’s AI-Powered Discovery Engine For Max Reach

Understand exactly how your content gets surfaced and recommended to new audiences by Meta AI. And how you can set yourself up for success with the perfect content that the algos love for max reach, max engagement and max conversions!

PART 2: Beyond Facebook: Future-Proofing Your Lead Generation & Business Growth

BONUS AMA - Ask Mari Anything!

The Beyond Followers Bootcamp is for you if:

Who should attend this Beyond Followers Bootcamp:

Would you like to join us?

Secure your ticket now for the Beyond Followers Bootcamp!

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BEYOND FOLLOWERS BOOTCAMP