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Using Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16

Happy New Year!

ak justI hope you are enjoying a fabulous bre now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh (my hometown for 20 years!) comes alive with an epic street party!

It’s also a wonderful time to thoroughly review 2016 and set your goals and intentions for 2017. Here’s wishing you all good things in the coming year — according to numerology, it’s a “1” (or “10”) year, which signifies New Beginnings. Yay!

It’s CONTEST time! Check out this fun New Year Facebook Contest I’m hosting. Entry is super easy, just add your comment on my Facebook Live video with “I love Facebook video because…”

This Week’s Top 3 Articles

Next up, here are this week’s top three articles my team and I have chosen for you!

1. Facebook Relaunched Its Marketplace: Here’s How To Use It Effectively via Forbes.com

This fall Facebook re-launched its Marketplace – a a peer-to-peer selling feature intended to be similar to Craigslist. Brands are not allowed to sell directly on it, but there’s a lot of potential for market research. For example, it can be used to  look into the minds of your target audience and see what they are looking for, how they feel about your product, and what they’re willing to pay.

2. What Is Content Marketing Development? via KoMarketingAssociates.com

Content marketing development is different for every company but each piece of content still needs to be linked to a specific goal. To plan your content marketing strategy, there are a number of things to consider. Analyzing, planning and scheduling your content is just as important as writing it and this post provides great tips to get you started.

3. 45 Marketing Tools to Consider for 2017  via RazorSocial.com

What a list! Here you will find tools for content marketing, marketing automation, social media management, email marketing and more. This is a terrific resource for your 2017 plans.

That’s a wrap for this week’s issue of The Social Scoop. Have an AMAZING New Year and I’ll see you again real soon!


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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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