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10 Reasons To Use Google+ Hangouts To Grow Your Business

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Guest blog post by Kevin K. Lau. Have you signed up for Google+ yet? If you’re not yet active on Google’s social network, you’re missing out on a powerful business tool. One of Google+’s best features is Hangouts which enable you to host a video chat with one or more people that you have in…

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What’s So Exciting About Google+ – An Overview

Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of…

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How To Edit Your New Facebook Chat Sidebar and Settings

You may have noticed the new Facebook Chat Sidebar when you logged in to Facebook recently. The list of friends displayed in this sidebar is supposed to be the friends you interact with most. (A few friends and I are finding that the relevancy of the friends in this display is not that accurate!) I…

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Top Facebook Marketing Resources – Compiled in Storify

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Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the different social platforms and setting up ancillary tools just to get the exact information you want… only to find there isn’t really a…

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Facebook Ad Targeting – Best Practices

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Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users…

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New Tool Measures Your Facebook Page EdgeRank Score

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Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with…

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