Posts Tagged ‘Facebook Advertising’
Winning With Video: Top Agency Video Success Secrets for Facebook and Instagram
If you own a digital agency, or you’re a social media professional that makes content for your clients, this is for you. Marketing today is hard! The average tenure of CMO’s is just 3.5 years. The lowest of all C-suite and the lowest since 2009. Why? Because marketing today is extremely challenging! So, let’s SIMPLIFY!!…
Read MoreFacebook 2020 for marketers and Mark Zuckerberg’s vision for the next decade
While everyone was celebrating a new year and the start of a new decade on January 1st, 2020, Facebook CEO Mark Zuckerberg was already on to the year 2030. For the previous ten years, Zuckerberg gave himself personal challenges. This year is different. He’s laying out a ten year plan that is broader than the…
Read MoreDo Stickers Improve Your Facebook Video Ad Performance? A $300 Experiment by Wave.video
Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? In other words: do they work…
Read MoreSix Important Facebook Updates: What Marketers Need To Know Now
Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…
Read MoreDid Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon
Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica. *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…
Read MoreFacebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18
On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…
Read MoreThe Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17
Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…
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