Social Media
How To Easily Create Facebook Reels on Desktop
Facebook and Instagram’s parent company, Meta Platforms, is ALL IN on REELS! “Reels is now Meta’s fastest growing content format by far,” says Meta CEO, Mark Zuckerberg. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Reels are up to 30 seconds on Facebook and…
Read MoreINBOUND19 Top Ten Highest Impact Influencers and Contributors
Last week, 26,000 marketers, agencies, salespeople and business owners from around the globe gathered in Boston, MA for top marketing automation company HubSpot’s annual mega conference, INBOUND. For the third year in a row, yours truly was the #1 highest impact and highest economic value influencer on Twitter. I reeeeeeeaaally dislike ‘tooting my own horn,’…
Read MoreThe Magic of 10K Instagram Followers – A No-Gimmicks Approach
Magic happens when you get to 10k followers on Instagram. People take you seriously and recognize your expertise. Instagram unlocks special features for your account and paid opportunities are within your grasp. But… Only 10.9 percent of Instagram accounts ever get to the magic 10k number! Anytime something is valuable, spammers, fakers, and quick-money-makers will…
Read MoreHow To Get Over Social Media Overwhelm with Agorapulse
5 Tips For Effective Social Media Management Social media overwhelm is among the top struggles faced by marketers today. The digital world never stops. Changes are happening 24/7 and, as a result, marketers are left feeling like it’s impossible to keep up. “There are just too many social media channels.” “There’s too much content to…
Read More8 Top Tools To Optimize Your Social Media Conversion Strategy
Social media is an amazing source of traffic, leads, and engagement. But, how do you make the most out of your social media marketing results? What happens when people visit your website? How do you get visitors to convert to leads and customers? In this post, I share some of the best tools to use…
Read MoreHow Companies are Succeeding with Video on Facebook – #CMWorld Session
I just had the great pleasure of leading a Facebook video marketing best practices session at my longtime friend, Joe Pulizzi’s annual conference, Content Marketing World in Cleveland, Ohio. This powerful event features many of the brightest brains in marketing, and offers plenty opportunity to connect with influencers. My popular session, “Social Video: How Companies are Succeeding with Videos on Facebook,” was…
Read MoreNew Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
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