Archive for April 2017
The Facebook Pixel: What It Is and How to Use It, Customer Experiences & More: The Social Scoop 4/29/17
Woohoo, I’m back in San Diego after traveling almost nonstop in April – wow, what a whirlwind month…but, oh-so-gratifying! This past week, I had a wonderful time in San Francisco, leading Facebook marketing sessions at Marketo’s annual conference. Plus, meetings at Adobe’s HQ, and with the amazing team at Entefy – a startup that is building an…
Read More77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17
HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one about ice melting narrated by Liam Neeson. So useful to raise awareness. “Nature doesn’t need people. People need nature.” This week, I flew…
Read MoreVideo Tools for The Camera Shy, Facebook Ad Landing Pages & More: The Social Scoop 4/17/17
It’s almost time for Facebook’s annual F8 Developer Conference taking place on April 18th and 19th in San Jose, California with 4,000 attendees. You can register to watch the F8 keynotes streaming live online here. Plus, this year, Facebook introduced live in-person meetups around the world (I believe all RSVPs are closed now, but good to know…
Read MoreTwo-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17
Greetings from Dublin, Ireland! I just enjoyed a wonderful week with my family in Scotland. Then, this morning, I hopped over to Ireland to keynote at the Social Media Summit here. Whee!! Of course, this has been a ‘working vacation’ and I’ve been tuning in to all the latest Facebook updates. NEW: Two-person Facebook Live!…
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