Archive for March 2017
How to Use Facebook Ad Targeting, Split Testing & More: The Social Scoop 4/3/17
As usual, just one week goes by and there are a ton of new Facebook features and changes. I attended a ‘News On Facebook’ event in San Diego, California last Thursday as part of the Facebook Journalism Project. It was well worth investing a day to learn directly from the Facebook team; they rolled out…
Read MoreStorytelling on Facebook Live, Images that Get More Clicks and More: The Social Scoop 3/28/17
What a whirlwind ride it’s been lately. Last week, I lead a packed session on Facebook Marketing ROI at the Social Media Marketing World 2017 conference, with 3,000 attendees from all corners of the globe. Check out the #SMMW17 tweets & this great summary post of my session by Ashley Zeckman on TopRankBlog: The Queen…
Read MoreStudy: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17
Greetings! I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including: Facebook users gaze 5x longer at video content than static content 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. 85% of Facebook videos are…
Read MoreHandling Negative Facebook Reviews, Paid Lead Campaign Ideas and More: The Social Scoop 3/15/17
Greetings, First, a quick announcement: If you’re coming to Social Media Marketing World 2017 with 3,000 attendees (and/or you live in the So.Cal. area!)… come join me the day after for a fabulous half-day event with a small group (35 max!): Facebook Business Briefing & Brunch with Mari Smith & Friends – March 25th, San Diego, CA.…
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