Archive for January 2017
Facebook Updates, New Ad Sources, Q4 Earnings Preview – What To Expect
With ad inventory in the main News Feed expected to “run out” by summer this year, Facebook is working hard on building additional ad revenue sources, including the new dedicated video tab on mobile, mid-roll video ads, Instagram ads and Messenger ads. Facebook TV is coming… as is Facebook Radio?! (“Run out” simply means demand will…
Read MoreFacebook’s ‘Time-On-Site’ Targeting, Getting the Most from Facebook Ads & More: The Social Scoop 1/27/17
As Facebook gears up for its earnings call, new features and announcements are rolling out fast. Here are four pertinent updates: Messenger Ads: Messenger is currently testing ads on the home screen. Remember the fairly new layout of Messenger that shows Birthdays, Unread, Active Now, Favorites? Well, even though users can hide these sections (tap…
Read MoreCreate Relationships with Customers, High-Converting Facebook Ads & More: The Social Scoop 1/22/17
Well, not much major Facebook news to report from last week… for a change. Ha! Did you notice site was “broken” for a short period of time on Friday the 13th… and it seems this was due to the desktop Messenger switching over to the new design. By the way, save the date: Wednesday, February 1st…
Read MoreGenerate Captions on Facebook Videos, Save Time Creating Content & More: The Social Scoop 1/13/17
It’s been another big week for Facebook Live updates. Check out this post with a summary of six exciting new features, including: The ability to GO LIVE on Facebook from your web browser (laptop or desktop), Facebook Live Contributor Role for fan Pages (designate specific friends/people to go live on your Page, Video metrics for…
Read MoreThe Ultimate Guide to Facebook Engagement, Social Media Strategy, & More: The Social Scoop 1/6/17
Woohoo! Happy New Year! First, CONGRATS to our four lucky contest winners! I recently ran this fun contest on my Facebook Page, sponsored by Animoto, the fab video creation tool. These 3 folks each receive an Animoto Hoodie: Nancy Alexander, Ladybug Wreaths Dan Salder, Holistic Revolution Shereen Daly, Independent Diamond Beachbody Coach And, our Grand…
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