Archive for April 2015
Facebook Announces Live Events for Small Businesses, Featuring Mari Smith
Super exciting news! Facebook just announced a series of educational events called Boost Your Business, comprised of both half-day and 2-hour pop-up events, across the United States. With more than 40 million active small business Pages on Facebook, these events are designed to help business owners achieve greater success and growth. I am greatly honored to be hired by…
Read More3 Facebook News Feed Changes: What Marketers Need To Know
Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also…
Read MoreSocial Media Simplified: 8 Types and How Each Can Benefit Your Business
If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite…
Read More100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15
The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook…
Read More7 Types of Facebook Video to Help Increase Engagement
2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…
Read More