12 Tenets of Relationship Marketing Effectiveness

Archive for October 2011

12 Tenets of Relationship Marketing Effectiveness

Heart Hands - Mari Smith

Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…

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