**THIS EVENT CLOSED**
Social Profit System 2014: How To Create a Proven Facebook & Social Media Marketing Strategy
FREE Webinar with Mari Smith on Monday, February 24th at 1pm PT / 4pm ET
If you’ve been putting all your focus on growing a large following on Facebook, Twitter etc. without a proper business and social media marketing strategy, then you’ve basically built your audience on ‘rented land.’ Come join me on this exciting new mega-webinar and learn how to ensure you have your own space built on higher ground – on your own land!
You’re invited! It’s time for another one of my epic free webinars!
Save the date: Monday, February 24th, 2014 at 1pm PT / 4pm ET.
The new social landscape
Here’s the thing: you cannot silo Facebook. People have asked me for years, “How do you make money on Facebook?”…as if Facebook is an ATM machine that spits out money. Not so. The money comes from sales of your products and services. Facebook is simply one of many, many vehicles through which you can get the word out about your company.
See, 2014 is the year of integration. You must have a solid foundation. You must have a plan. It’s time to stop messing around jumping from platform to platform without implementing a solid, proven strategy.
For about five years — from 2007-2012 — I would recommend to audiences around the world they should select their preferred top TWO social networks on which to be active. For some business owners, that would mean Facebook and Twitter, or Twitter and LinkedIn, for example. However, things began to shift when Pinterest exploded onto the scene, Google+ launched with a big bang, Facebook bought Instagram, Facebook went public, Instagram launched video, LinkedIn keeps adding new features …and the list goes on. We also need to keep an eye on upcoming platforms favored by a younger audience, such as Snapchat.
So, now we can no longer “get by” with activity on just two preferred social networks. You really must have an active presence on several platforms. And be producing regular, quality, relevant, original content as well as curating ‘OPC’ – other people’s content.
To derive consistent measurable results from your social media activity, you need a rock solid CONTENT strategy + an enticing ENGAGEMENT strategy + a proven CONVERSION strategy. You need all three components in this order to get the right results.
Facebook is still #1
No matter how much Facebook’s constant changes andforced pay-to-play model frustrate the heck out of you, you simply cannot afford to abandon Facebook and stop using it for your business.
Facebook just celebrated its ten year anniversary and remains the world’s #1 social network with 1.2 billion active users. The amount of granular personal data available through the various Facebook ads products is almost incomprehensible and certainly incomparable. For instance, did you know that you could place an ad on Facebook targeted towards married women, aged 32-39, with children under the age of 5, who drive a Lexus, who love yoga, who have a high end credit card, and are most likely to go on a cruise this year?
Like I say, the data available to you for exceptional granular ad targeting is unlike any other platform out there. But, the thing is, there is a fine art and science to getting these ads on Facebook right. If you get the target wrong and then craft the wording of your ad in a traditional marketing manner that comes across pushy and one-sided (and feels interruptive to the reader), you could have the exact opposite effect that you’re looking to create. You could be alienating the very people you’re trying to reach.
Instead, you must learn how to do RELATIONSHIP MARKETING.
Whether you are B2C (business to consumer) or B2B (business to business), it’s ALL P2P (people to people). People do business with people. People do not buy a product or service because they love your logo, or have warm fuzzy feelings about your office building or automated phone system. Individual consumers and businesspeople buy from you because of the relationship they have with you and/or your staff and team members. People do business with people they know, like and trust!
Are Facebook Likes and PTAT an indication of success?
So many Facebook Page owners get caught up in measuring success by two primary metrics: number of likes (fans) and engagement level (PTAT: people talking about this). We obsess over these vanity numbers and often compare ourselves to many other Pages, given these numbers are public-facing.
However, frankly, these two numbers are not a fair or effective way to measure true success on Facebook. Of course, you can measure your success your own way. But, here are some suggested ways you should be measuring your success on Facebook:
- more traffic to your website
- growth in email subscribers
- SEO – higher appearance on SERPs (search engine results pages)
- increase in click through rate
- increase in conversion rate to paying clients
- increase in revenue
- improved customer satisfaction
- increase in brand sentiment
- better ad performance
- improved ROI on social media time and money invested
- increase in word of mouth referrals
- increase in high-star reviews
- more foot traffic into your store
Of course, all this takes time. And a proper plan.
Your biggest social media challenge? Time.
I recently surveyed my database and received 1,700 responses from business owners, entrepreneurs and independent professionals from around the world. I asked what their #1 social media challenge was. And the runaway winner was… TIME!
Everyone is feeling stretched and struggling to fit everything in…
- Time to create original content
- Time to implement everything
- Time to learn new apps, tools, platforms, shortcuts
- You want to retain your own authentic voice, yet you need to delegate… yet you’re not sure what to delegate
- You don’t know who to hire, what role, full-time vs. part-time, what to look for, where to find the help, what training to provide, how to measure success, what to pay the person, etc.
If you can relate to these challenges, you’re not alone. The feedback from my recent social media survey was intense – so many people need support. Be sure to tune into this live webinar on February 24th — I really want to help you!
What’s the new standard of customer care?
My friends over at SocialBakers.com created an awesome new standard of social customer care called Socially Devoted. It’s a way of measuring volume of responses to customer posts on social networks, as well as response time. Interestingly enough, Europe/Asia leads the way. The U.S. really needs improvement in this area.
How can you increase sincere engagement and genuine customer care that yields a nice spike in profits? Come find out on this free webinar.
Let me show you how!
Join me on February 24th for this fresh approach to social media success. It all starts with the right strategy and I’ll be lifting up the hood, sharing my own in-house processes, systems, check-lists that I use and share with my clients. Enter your name and email in the box above or below and I look forward to seeing you on February 24th!
Meet your instructor – Mari Smith
Often referred to as “the Queen of Facebook”, Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari one of the Top Social Media Power Influencers for the past three years in a row. Mari consults with businesses of all sizes around the world to help accelerate their profits by integrating proven social media marketing strategies. She travels and speaks at major events, sharing the stage with many celebrities and leaders. She also regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., Forbes, Fortune, and Success Magazine.