Social Profit System: Free Webinar with Mari Smith, February 24

Social Profit System: Free Webinar with Mari Smith, February 24

**THIS EVENT CLOSED**

Social Profit System 2014: How To Create a Proven Facebook & Social Media Marketing Strategy

FREE Webinar with Mari Smith on Monday, February 24th at 1pm PT / 4pm ET

If you’ve been putting all your focus on growing a large following on Facebook, Twitter etc. without a proper business and social media marketing strategy, then you’ve basically built your audience on ‘rented land.’ Come join me on this exciting new mega-webinar and learn how to ensure you have your own space built on higher ground – on your own land!

You’re invited! It’s time for another one of my epic free webinars!

Save the date: Monday, February 24th, 2014  at 1pm PT / 4pm ET.

The new social landscape

Here’s the thing: you cannot silo Facebook. People have asked me for years, “How do you make money on Facebook?”…as if Facebook is an ATM machine that spits out money. Not so. The money comes from sales of your products and services. Facebook is simply one of many, many vehicles through which you can get the word out about your company.

See, 2014 is the year of integration. You must have a solid foundation. You must have a plan. It’s time to stop messing around jumping from platform to platform without implementing a solid, proven strategy.

For about five years — from 2007-2012 — I would recommend to audiences around the world they should select their preferred top TWO social networks on which to be active. For some business owners, that would mean Facebook and Twitter, or Twitter and LinkedIn, for example. However, things began to shift when Pinterest exploded onto the scene, Google+ launched with a big bang, Facebook bought Instagram, Facebook went public, Instagram launched video, LinkedIn keeps adding new features …and the list goes on. We also need to keep an eye on upcoming platforms favored by a younger audience, such as Snapchat.

So, now we can no longer “get by” with activity on just two preferred social networks. You really must have an active presence on several platforms. And be producing regular, quality, relevant, original content as well as curating ‘OPC’ – other people’s content.

To derive consistent measurable results from your social media activity, you need a rock solid CONTENT strategy + an enticing ENGAGEMENT strategy + a proven CONVERSION strategy. You need all three components in this order to get the right results.

Facebook is still #1

No matter how much Facebook’s constant changes and forced pay-to-play model frustrate the heck out of you, you simply cannot afford to abandon Facebook and stop using it for your business.

Facebook just celebrated its ten year anniversary and remains the world’s #1 social network with 1.2 billion active users. The amount of granular personal data available through the various Facebook ads products is almost incomprehensible and certainly incomparable. For instance, did you know that you could place an ad on Facebook targeted towards married women, aged 32-39, with children under the age of 5, who drive a Lexus, who love yoga, who have a high end credit card, and are most likely to go on a cruise this year?

Like I say, the data available to you for exceptional granular ad targeting is unlike any other platform out there. But, the thing is, there is a fine art and science to getting these ads on Facebook right. If you get the target wrong and then craft the wording of your ad in a traditional marketing manner that comes across pushy and one-sided (and feels interruptive to the reader), you could have the exact opposite effect that you’re looking to create. You could be alienating the very people you’re trying to reach.

Instead, you must learn how to do RELATIONSHIP MARKETING.

Whether you are B2C (business to consumer) or B2B (business to business), it’s ALL P2P (people to people). People do business with people. People do not buy a product or service because they love your logo, or have warm fuzzy feelings about your office building or automated phone system. Individual consumers and businesspeople buy from you because of the relationship they have with you and/or your staff and team members. People do business with people they know, like and trust!

Are Facebook Likes and PTAT an indication of success?

So many Facebook Page owners get caught up in measuring success by two primary metrics: number of likes (fans) and engagement level (PTAT: people talking about this). We obsess over these vanity numbers and often compare ourselves to many other Pages, given these numbers are public-facing.

However, frankly, these two numbers are not a fair or effective way to measure true success on Facebook. Of course, you can measure your success your own way. But, here are some suggested ways you should be measuring your success on Facebook:

  • more traffic to your website
  • growth in email subscribers
  • SEO – higher appearance on SERPs (search engine results pages)
  • increase in click through rate
  • increase in conversion rate to paying clients
  • increase in revenue
  • improved customer satisfaction
  • increase in brand sentiment
  • better ad performance
  • improved ROI on social media time and money invested
  • increase in word of mouth referrals
  • increase in high-star reviews
  • more foot traffic into your store

Of course, all this takes time. And a proper plan.

Your biggest social media challenge? Time.

I recently surveyed my database and received 1,700 responses from business owners, entrepreneurs and independent professionals from around the world. I asked what their #1 social media challenge was. And the runaway winner was… TIME!

Everyone is feeling stretched and struggling to fit everything in…

  • Time to create original content
  • Time to implement everything
  • Time to learn new apps, tools, platforms, shortcuts
  • You want to retain your own authentic voice, yet you need to delegate… yet you’re not sure what to delegate
  • You don’t know who to hire, what role, full-time vs. part-time, what to look for, where to find the help, what training to provide, how to measure success, what to pay the person, etc.

If you can relate to these challenges, you’re not alone. The feedback from my recent social media survey was intense – so many people need support. Be sure to tune into this live webinar on February 24th — I really want to help you!

What’s the new standard of customer care?

My friends over at SocialBakers.com created an awesome new standard of social customer care called Socially Devoted. It’s a way of measuring volume of responses to customer posts on social networks, as well as response time. Interestingly enough, Europe/Asia leads the way. The U.S. really needs improvement in this area.

How can you increase sincere engagement and genuine customer care that yields a nice spike in profits? Come find out on this free webinar.

Let me show you how!

Join me on February 24th for this fresh approach to social media success. It all starts with the right strategy and I’ll be lifting up the hood, sharing my own in-house processes, systems, check-lists that I use and share with my clients. Enter your name and email in the box above or below and I look forward to seeing you on February 24th!

mari-headshotMeet your instructor – Mari Smith

Often referred to as “the Queen of Facebook”, Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” Forbes named Mari one of the Top Social Media Power Influencers for the past three years in a row. Mari consults with businesses of all sizes around the world to help accelerate their profits by integrating proven social media marketing strategies. She travels and speaks at major events, sharing the stage with many celebrities and leaders. She also regularly appears in media locally and nationally in publications such as The New York Times, The Wall Street Journal, Inc., Forbes, Fortune, and Success Magazine.

FREE Webinar with Mari Smith on Monday, February 24th at 1pm PT / 4pm ET – save your seat now!

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24 Comments

  1. Richard R. Drainville on February 14, 2014 at 10:32 am

    Great info..I’m in the same boat as the many you made mention of with a serious lack of time to get familiar with and especially keep up to innovations in multi media tech hardware and software, the net, social media both personal and most importantly business ”marketing”.. Google and You tube have become my encyclopedia, my dictionary. In the past a product or company could do very well by having a strong well connected sales force, some strategic advertising and regular attendance to trade shows.. tracking was easily quantifiable. Reducing the amount or quality of the outside sales coverage,similarly with ads and trade shows inevitably resulted in lower sales in a very short period of time. the customer base quickly lost its social connection P2P & P2C not unlike to today… The efficiency of key employees, secretaries, girl fridays and the very sociable yet sergeant like protective receptionist made the difference…The ma & pa operations were few..All of this has been somewhat replaced by(at first Microsoft) the PC..laptop, cel etc..and the internet. the PC enabled most companies to cut the workforce .it quickly followed that key employees were supplied with a company laptop..the website is the store available now to anyone..there are now more ma & pa operations hiding behind the net somewhat misrepresenting their status using a private domain name..how to drive customers to your respective website and service them to retain loyalty is the main criteria no matter whom..a lot more of us are independent workers rather than employees..the major shift that I see as a problem is our tendency to want to do it all by ourselves from our computer cel, tablet etc.since it’s all accessible to us at a reasonable cost..we are all large consumers of this trend if compared to only the land line telephone not that long ago!!!we tend to attempt to be experts in all areas therefore we burn a lot of time in the process since the how to is only a click away..rather then hire expertise in different required areas as with large corporations, the how to’s available to all on the net burn a lot of our time..our inbox is being bombarded on the cel or otherwise more and more with all sorts of offers from unknown virtual individuals with all the answers for a price without even showing a geographic verifiable address. Likewise Facebook was seen at the outset as an unknown invasion of privacy, with no address and we all know the reason why as depicted in the movie not even reachable by phone however through cunning audacity and persistence it can now charge a fee for this accumulated private info..great achievement although it would have been impossible without the internet..to be verified in 2006 6% of the world’s 6 billion population had access to the internet..in 2010 23% of 7 billion and in 2020 the estimate is 68% of 7.8 billion.. Really looking forward to your upcoming webinar…



  2. Dennis Yu on February 18, 2014 at 11:31 am

    Awesome– we’re excited for the fresh tips!



  3. Mari Smith on February 18, 2014 at 3:53 pm

    Ah thanks a mil, @dennisyu:disqus!! 😉



  4. Nitish Dhiman on February 19, 2014 at 12:37 am

    Can’t wait 🙂



  5. Teri Renda on February 20, 2014 at 7:58 am

    Will there be a link shared after the Webinar for the people who cannot tune in on Monday at that time?



  6. nathanlatka1 on February 20, 2014 at 11:28 am

    So stoked for this Mari! Excited to see what you’ve got up your sleeve.



  7. Carol Young on February 21, 2014 at 2:23 pm

    I am so ready to learn more in how to market my business via social media. http://www.ytb.com/richplatform



  8. Mari Smith on February 22, 2014 at 11:44 pm

    Hi @terirenda:disqus — sure thing, we’ll email out the replay link!!



  9. Mari Smith on February 22, 2014 at 11:45 pm

    Aww @nathanlatka1:disqus – you so rock! Thanks for your encouragement. 🙂



  10. Abhas Agnihotri on February 23, 2014 at 12:48 am

    Awesome– we’re excited for the fresh tips!I am ready to learn more in how to market my business via social media.Thank Mari giving me this opportunity.



  11. Charlotte V Nash on February 23, 2014 at 7:15 am

    Hi Mari, It’s great to be hear on Disqus, and I look forward to see you on Facebook as well. Mari can you help me to register for your webinar on Monday the 24th? This is my email address; Lace60.C@gmail.com Thank you in advance.



  12. Deb on February 23, 2014 at 1:41 pm

    Hi Mari,

    Hopefully this will be repeated on a day I can attend. Thank You



  13. Teri Renda on February 23, 2014 at 3:32 pm

    Thank you Mari! And thank you for being a mentor!



  14. LJ McCreary on February 23, 2014 at 3:47 pm

    Would love to but have a funeral to go to…hope this is repeated



  15. Bob White on February 24, 2014 at 5:05 am

    Ready and already waiting for this presentation. <3 you Mari ! :-p
    Well <3 not translated so – I (HEART) you Mari !



  16. Karen on February 24, 2014 at 12:55 pm

    Excited to start!!



  17. Delia on February 24, 2014 at 1:08 pm

    I can’t get on : (



  18. Elisabeth on February 24, 2014 at 1:25 pm

    I can’t get on either 🙁



  19. Susyn on February 24, 2014 at 1:46 pm

    I can’t get on ether. I pre-registered, used that link, registered again, and the links to the we binary go back to the registration page. Very frustrating.



  20. stocky_5 on February 24, 2014 at 1:58 pm

    if I have already received the thank you email do I have to sign in here to access the live webinar



  21. Angela Zeppetelli-Ali on February 24, 2014 at 2:48 pm

    Hi im not sure how to get on.
    Ive tried using the link from the email.
    Then tried again bringing back to the registration page.: (



  22. Teri Renda on February 25, 2014 at 2:07 am

    Thank you so much. I got the replay and can’t wait to listen. Will this be on your youtube channel after every Monday Webinar?



  23. Karim Joe on February 26, 2014 at 6:41 am

    hello very one.



  24. John Chmela on May 28, 2014 at 10:44 am

    Hi Mari….I’m trying to reach out to you but I don’t have your email. I have the responsibility to teach over 6000 business owners how to leverage social media including Facebook. I’d like to hire you as the FB “expert”. Please call at your convenience. Johnny (312) 388.2225



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