Own Your Niche by Becoming An Author — How To Blog A Book

How To Blog A Book - Nina Amir[Guest blog post by Nina Amir]: An enormous amount of content comes across the transom of social networks like Facebook. We share business and personal information, news, entertainment, inspiration, and a whole host of things in between. And we do this for a variety of reasons depending upon our goals. Those of us who engage in relationship marketing for business, however, want to attract potential customers and clients.

Call them friends, followers, tweeple, pinners, or a tribe, it’s all the same. We want our presence on social networks to work like a beacon shining into the darkness and guiding people to our pages on social networks and, ultimately, to our websites. Eventually, we also want the people who connect to us to purchase something from us. For that to happen, though, we first have to have something to say to these people. Actually, we have to have something worth reading.

It’s the words we write on these social networks that make people want to connect with us—to like our pages, subscribe to our updates, or follow us. And it’s by reading our status updates and the links we offer that they begin to trust and like us—and that’s why they buy our products and services.

Many relationship marketers don’t realize they are leaving one important potential product untouched—one they may have created already or could create as they continue their networking activities. It’s a product that also will enhance their trust factor and expert status. What is it? A book.

Stop and consider all the content you produce. It could be repurposed into a book, or, better yet, you could be writing that content as you network with the end goal of producing a book.

Blogging a Book or Booking a Blog

Consider, for example, your blog. Most relationship marketers have one. If you are like most business people, your blog serves as the cornerstone of your social media activities. Not only can you repurpose your old blog posts into a book, or “book your blog,” you can create a content plan and actually “blog a book,” a much more effective plan and use of your time. When you are done, you will have something else to sell to your loyal fan base and one more way to prove your expertise.

Blogging a book is easy to do. Simply choose a topic to blog about that supports your business or that your fans ask you about often, create a content plan, and break that content plan into chapters. Then chunk down the chapters into blog-post-sized bits—250-500-word pieces. Write these post-sized bits in a word processing document first, and then copy and paste them into your blogging program 2-7 times per week and publish them. In this way you create a manuscript as you publish the blog posts. You can later edit and revise this manuscript before you actually turn it into a published book.

Repurposing Status Updates Into a Book

Your constant flow of Facebook (or Google Plus) status updates probably spark comments and questions from your followers. These can be repurposed into a series of blog posts that could become the foundation of a tip book, which you could give away to build your mailing list. If you are a member of a Facebook or LinkedIn group, the answers you provide to questions in these forums can be used in the same manner.

Go back through your Facebook timeline, your Google Plus pages or your LinkedIn groups and look for questions and comments worthy of addressing. Also look for comments you’ve already added in answer to questions. Create the content plan for a short book based on the most common questions you see or answer, and begin writing a blog series. Then follow the steps above to blog a short manuscript you can produce as an ebook or even a printed book.

Own Your Niche by Becoming an Author

Look around at the people you admire or who are most successful. I bet you will discover that most of them have authored a book. You, too, can become an author, which will make you a relationship marketer with a broader reach. It’s not as hard as you think or as big an undertaking. In fact, if you blog a book you can do it quickly and easily and end up owning your niche. The content you produce on the Internet and share across your social networks will drive your blog up in the search engine results pages, and before you know it you’ll have #1 Google ranking and more friends and followers than before.

About the Author

Nina Amir HeadshotNina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose.

The author of How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books), Nina has also self-published 10 short books, including the How to Evaluate Your Book for Success and 10 Days and 10 Ways to Your Best Self. A sought after editor, proposal consultant, book and author coach, and blog-to-book coach, Nina’s clients’ books have sold upwards of 230,000 copies and landed deals with top publishers. The founder of Write Nonfiction in November, she writes four blogs, including Write Nonfiction NOW!, How to Blog a Book and As the Spirit Moves Me, and appears weekly on the Dresser After Dark radio show.


Readers, share with us below your ideas for blogging your book! We’d love to hear from you.

  • http://marismith.com Mari Smith

    Many thanks for your valuable contribution, @ninaamir:twitter - you ROCK! I love the practical tips you’ve given my readers to blog their book, too!

  • Clare Josa

    Great post. Thank you. Has given me the kick I needed to turn the plans I had for my next book into a ‘blog-a-book’ series. Your article has got me ‘unstuck’. Big Gratitude! Namaste, Clare

  • http://twitter.com/NinaAmir Nina Amir

    You are welcome, @f2aa545d1fe4706f45038052e6cf40ce:disqus! Let me know how your writing goes, and if you end up blogging a book, submit a blog post about it on my blog, http://www.howtoblogabook.com. Good luck! 

  • http://twitter.com/NinaAmir Nina Amir

     My pleasure, @MariSmith:disqus. Thanks for letting me a guest on your blog. Now…when will you write your next book? Hint, hint?

  • http://scottbiddle.wordpress.com/ Scott Biddle

    I actually wrote a book and then posted it to my blog a chapter at a time (and then when the whole thing was done I made the whole thing available as a PDF).  It is the first in a series I am writing, so my intent is to show people the quality of the work in book one in the hopes of selling books two through five.

  • Melonie Dodaro

    Made me think about writing books in
    the near future.  Thanks for sharing your
    insights! Cheers!   

  • http://relationship101help.com/ Relationship 101 Advice

    Excellent advice. You gave me the inspiration to write a book for my readers. But i think writing a blog and writing a book is completely a different things. Maybe i should look at outsourcing the work to people in odesk or to some freelance. 

  • http://onlinesaleconsultant.blogspot.com/ Ben Troy

    What a great book!

    Blogging is different from other writing in that it is shorter than a
    short story. If you do it right, however, you can string all the bits
    you develop together to form the whole story.

    Your book is the spool of thread that helps one weave the bits into a (hopefully) marvelous tapestry.

  • http://twitter.com/LisaEirene Lisa Eirene

    Do you recommend posting sample chapters on blogs to entice people to buy the book or think that’s a bad idea?

  • HelenNPN

    You don’t address ownership rights in this article, which I would think are vital to owning your book content material.

    From what I understand Google  and WordPress actually own your content when you blog with them.  Do you know if this is correct?

  • Valerie Deveza

    Being able to
    write an e-book is definitely a life-long dream from me.  I am slowly building up my blog, and
    hopefully, I’ll be able to convert it into a book someday.  This post serves as an inspiration for
    me.  Cheers!

  • http://twitter.com/MtAdamsADesign Aranzamendez Design

    Very good information! Well, it is very interesting to blog your personal blog especially, if you have a very interesting topic that you want to share to others.. nice!

  • http://www.online-business-virtual-assistant.com/ Shilpi Roy

    I loved what you have done here. The design is elegant, your stuff classy. Yet, you have got an edginess to what you’re offering here. Ill definitely come back for more. 

  • http://www.bestdadicanbe.com/ Mark Richards

    Exactly right. I’ve written a newspaper column about the funny side of family for 9 years – what do I have now? Enough material for 9 books – exactly when the Kindle and e-readers are waiting for them. But the absolute key is to produce regular content. 

  • http://www.facebook.com/MandyCandyLanDDD Mandy Davis

    ..

  • http://www.facebook.com/MandyCandyLanDDD Mandy Davis

     How can I also invite people from my subscribers list to an event and not only people on my friend list?

  • http://scottbiddle.wordpress.com/ Scott Biddle

    From WordPress’ terms of service:

    By
    submitting Content to Automattic for inclusion on your Website, you grant
    Automattic a world-wide, royalty-free, and non-exclusive license to reproduce,
    modify, adapt and publish the Content solely for the purpose of displaying,
    distributing and promoting your blog.

     

    So, you give them license to re-distribute, but
    solely for the purpose of promoting your blog.  You are’t giving them the rights
    to your work nor are you giving them the right to publish a book based on your
    work (nor are you ceding that right)

  • http://twitter.com/courage2believe Kevin Dorival,Author

    Awesome article @twitter-21592385:disqus . I’ve already written a book, The Courage To Believe.  I don’t have a blog for it yet but now I’m going to write one using the blog articles that I’ve written at my job.  Being that I’m a SEO expert I can help many small businesses learn how to conquer the SEO basics.

  • http://vision-advertising.com/ Laura Briere

    Wonderful article, @twitter-21592385:disqus .  I will admit I began writing a book about a year ago, and let’s just say it didn’t get too far!  Life and owning a business tend to get put on the front burners, you know?  This has definitely given me a fresh perspective on how I can get the wheels turning in an extremely efficient way.  Thanks and keep up the great posts!

  • Seapunk2

    Now that I’m free to write and dedicate the time needed to bring my ideas forward, I’m very excited.  I started a book about twenty years ago and have two blogs going now.  Fulfilling my lifelong dream of writing and getting published – I feel it coming!!  I just know it and your book will help me to focus on getting the non-fiction book written, along with other books that are swirling around inside my head! 
    I’m looking forward to your guidance.  Thank you!  http://www.seapunk2.wordpress.com   http://www.thecrowandthepebble.wordpress.com

  • Seapunk2

     I like your style.  “conquer” the SEO basics.

  • Seapunk2

     Thanks, Scott.  I got panicky for a few seconds there.  WP has a Freshly Pressed forum, where blogs are promoted, as well as Publicize.  If I get attention, so does WP.  I’m cool with that.  :)

  • Vett Vandiver

    http://www.rcsoatl.com/2012/08/why-social-media-is-costing-our.html college student’s perspective on social media

  • Amhare Khalid

    As a professeur and writing some thinks about my job,i like your work.
    Amhare khalid

  • http://twitter.com/davelucas Dave Lucas

    This one’s a keeper! I once blogged a book “in reverse” – the most recent posts being the latest chapters. I was just about finished when the platform I was blogging on pulled the plug – saying my blog was a “spam blog” – which it was not – and didn’t even have a single ad on it! I had no back-up (I know better now) and lost all! Thanks for your tips – I’m writing again, but this time on paper! ;)

  • http://tekkbuzz.com Deborah Richmond

    You know what would be really great? If you could share a link with us to show us a blog that is being written and using it as a book. The reason I want to look at it is because I’m having a hard time seeing how the same content for a book can be easily slipped into 500 word blog posts. It seems they would read differently. I’d love to see an example.

    Thanks for a great article. Food for thought.

  • http://www.facebook.com/jim.ross.90038 Jim Ross

    Nina it is fun to se you here with Mari. Mari you have great instincts. I am enjoying the HTBAB very much and our meet up in Los Gatos. Until we chat again. Smiles, Jim http://www.abudance.com

  • http://twitter.com/ozblogsarticles Matt Hayden

    Considering how addictive tweeting, Facebooking etc are, it’s pretty easy to write many thousands of words in a week. Most social media addicts wouldn’t just have the material for one book up there on those networks, but several. The trick is to keep track of all your contributions so they don’t get lost. Not easy, but certainly possible.

  • http://twitter.com/courage2believe Kevin Dorival,Author

    Thanks. I’m glad you enjoy my style. SEO is the way to go!