Own Your Niche by Becoming An Author — How To Blog A Book

[Guest blog post by Nina Amir]: An enormous amount of content comes across the transom of social networks like Facebook. We share business and personal information, news, entertainment, inspiration, and a whole host of things in between. And we do this for a variety of reasons depending upon our goals. Those of us who engage in relationship marketing for business, however, want to attract potential customers and clients. Call them friends, followers, tweeple, pinners, or

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Win A Facebook Marketing Makeover: New Facebook Contest

To celebrate the release of my newest Facebook marketing book – Facebook Marketing: An Hour A Day, Second Edition – coauthored with Chris Treadaway, I just launched a fun contest on my Facebook fan page! The grand prize is a “Facebook Marketing Makeover” worth $1,000. Complying with Facebook’s Contest Rules As you may know, Facebook has strict rules around running contests on fan pages. The Promotions Guidelines have changed over the years and have, in fact,

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10 Reasons To Use Google+ Hangouts To Grow Your Business

Guest blog post by Kevin K. Lau. Have you signed up for Google+ yet? If you’re not yet active on Google’s social network, you’re missing out on a powerful business tool. One of Google+’s best features is Hangouts which enable you to host a video chat with one or more people that you have in your Circles. (A Circle is a group of people with something in common. For example, you might set up a

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Facebook Timeline for Business Pages – 21 Key Points To Know

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here! First, review this marked up screenshot for a tour of most of the features — click the image to view full size

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Facebook Launches ‘Facebook Offers’ For Businesses

A few select brands on Facebook are currently running tests of a new Facebook product for businesses called “Offers.” The most recent Offer, which generated a fair amount of buzz in the past week, was posted by Macy’s. Macy’s first posted the Offer on Thursday, February 23rd at 7:11am Pacific with an expiration date of February 26th. The Offer was: “Get 25% off your purchase of $100 or more.” The Offer jumped out at me

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Facebook Groups Get A New Design — With Cover Image

The din of excitement about Facebook Timeline for Pages might be drowning out any news about a new look for Facebook Groups! InsideFacebook.com first announced this change on February 2nd, showing this group with the new design. But, I didn’t see or hear much more about it. Until now! It seems Facebook has been testing this feature for the past couple of weeks. And now, all Groups just got the new upgrade! One of my

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Coca-Cola Testing Facebook Timeline Brand Page?

Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.) The buzz is building about the imminent announcement of this much-awaited feature. Well, I should say, some businesses and brands are eagerly

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