Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
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Facebook Lets Brands Read People’s Posts, Podcast Interview Tips & More: The Social Scoop 10/30/17
Since Facebook’s recent roll out of the new discovery-focused Explore Feed, we’ve seen a big flurry of confusion. What happened is Facebook also tested removing ALL business page posts from the main News Feed and placing into this new Explore Feed. As a result, Page owners in some of the six test countries experienced a large…
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Find Music for Your Videos, Draft the Perfect Email & More: The Social Scoop 10/19/17
A few Facebook updates of note this week: Facebook is testing news subscriptions support in Instant Articles Facebook officially rolls out its new discovery-focused Explore feed (the one with the rocket icon) on both desktop and mobile. More on TechCrunch. The Explore feed comprises posts only from Pages, and from what I see on my own tab, mostly Pages I’ve…
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Why Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17
As mentioned in the last issue of The Social Scoop, Facebook continues to put massive emphasis on videos in the News Feed, including Live streaming video and video ads. Here are two great articles on this topic from my friends at AgoraPulse and AdEspresso: 5 Ways to Use Facebook Video Ads to Land New Customers…
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Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17
Are you ready to create 6-15 seconds video ads? Facebook continues to ramp up the video ad break offerings with the new Watch digital streaming television platform taking root (US only for now), and the good news is that creators can share in the revenue (55%). Check this out: the average video ad view on…
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Facebook Groups for Pages, Facebook Privacy Settings & More: The Social Scoop 9/20/17
This week, SocialMediaToday.com reports 5 New Facebook Updates and Tests Spotted This Week. Number two on the list is a new ‘Events’ icon on the mobile app navigation. This is a limited test for some users. In addition, some users are reporting seeing a new ‘Groups’ icon on mobile. It’s interesting to see Facebook test a…
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5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17
Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, including using Facebook Canvas in Instagram Stories ads and vice versa – Instagram Stories can now be used as Facebook Ads. Fun fact – did you know? Facebook owns six of the…
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Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017
Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is great news! If you’ve every uploaded a video to Facebook, or streamed a Live broadcast, only for it to be taken down later because you…
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Facebook Video Engagement, Increasing eCommerce Sales & More: The Social Scoop 8/30/17
Here’s a short list of important Facebook updates I’ve selected for you this week: Facebook Camera Updates The Facebook Camera now allows capturing in 360 (basically very similar to the Pano feature on your phone!). Plus, your personal profile cover photo can be 360 (coming to Pages, too). Facebook Stories Updates Facebook Stories keeps evolving fairly quickly – if…
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Facebook Ads Copy Tips, Messenger Ads, Content Repurposing & More: The Social Scoop 8/23/17
Just a few Facebook updates to report today: Facebook Marketplace will soon feature daily deals from eBay, cars for sale by local auto dealers, real estate listings, ticket sales, products by featured retailers and more. Facebook continues to make updates as part of its Journalism Project and mission to reduce ‘fake news.’ Zuck posted an update today stating…
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