Many businesses have been confused as to whether a Facebook Group or a Facebook Page is the best solution when it comes to marketing on the largest online social network. I’ve always recommended Pages because they’re the only feature on Facebook to get indexed on Google. (Whether someone has an account on Facebook or not,…
Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the different social platforms and setting up ancillary tools just to get the exact information you want… only to find there isn’t really a…
I recently had the great pleasure of speaking at the prestigious Gulltaggen (“Golden Tag”) event in Oslo, Norway. Gulltaggen is the Nordic premiere digital marketing conference. Among the speaker lineup were two fellow prominent social media personalities: my friends Gary Vaynerchuk and Chris Brogan. I loved being able to spend a fair bit of time…
There are many online tools I use every single day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social…
Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and…
Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [There’s even a handy Leaderboard – Top Contributor – with points system to see which users have been most helpful. Links just go to the user’s personal Profile, though. It would be great…
The clock is ticking to March 11th, 2011 when Facebook will no longer allow the creation of new FBML custom tabs/apps. Users will need to switch to iFrames where you basically create your own app and host your own media that’s used to customize any pages. (Important note: any and all custom content you created…
