To celebrate the release of my newest Facebook marketing book - Facebook Marketing: An Hour A Day, Second Edition - coauthored with Chris Treadaway, I just launched a fun contest on…
Guest blog post by Kevin K. Lau. Have you signed up for Google+ yet? If you're not yet active on Google's social network, you’re missing out on a powerful business…
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast.…
A few select brands on Facebook are currently running tests of a new Facebook product for businesses called "Offers." The most recent Offer, which generated a fair amount of buzz…
The din of excitement about Facebook Timeline for Pages might be drowning out any news about a new look for Facebook Groups! InsideFacebook.com first announced this change on February 2nd,…
Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with…
UPDATE: On February 10, 2011, Facebook introduced the option to switch to “Page mode” which now gives Page Admins the ability to choose between writing on their own Page walls as the Page or as their personal Profile. Pages can also write on other Pages walls, and on any personal Profile where the wall privacy…
Often when businesses set up a Facebook fan page they don’t necessarily have the time to monitor the page regularly for fan activity. Notifications of fan posts and comments would be ideal for so many small businesses and/or new fan page owners. Fan page notifications have been sorely missing on Facebook. (I always figured it…
Tagging your Facebook friends in photos is one of the most ingenious and popular features on the site. Tagging friends in Notes is another use of tags, though used less often than photos. In September 2009, Facebook broadened this tagging feature by allowing users to tag friends, pages, groups, events and apps in status updates…
I’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long…
If you logged on to Facebook and discovered your profile is all wonky – fear not, it’s the new design! Facebook first made the upgrade optional on December 5th, but now all users are being automatically upgraded. The good news is everyone on Facebook is facing the same learning curve with the new design. The…
I often poll my Facebook community to see what issues they’re facing regards their use of Facebook, particularly marketing on Facebook. Following are a couple of related questions along with several suggested solutions: Hilary asks, “I have a personal Facebook page and a ‘Fan’ page, which I prefer to call an author page. Not all…
