Facebook Groups Get A New Design — With Cover Image

The din of excitement about Facebook Timeline for Pages might be drowning out any news about a new look for Facebook Groups! InsideFacebook.com first announced this change on February 2nd, showing this group with the new design. But, I didn’t see or hear much more about it. Until now! It seems Facebook has been testing this feature for the past couple of weeks. And now, all Groups just got the new upgrade! One of my

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Coca-Cola Testing Facebook Timeline Brand Page?

Facebook’s Timeline design for Pages is coming very soon! As mentioned in this post, rumor has it that Facebook will be announcing Timeline for Pages at the first ever Facebook Marketing Conference on February 29th in NYC. (The conference is invite-only, but save the date as the event will be livestreamed! Details here.) The buzz is building about the imminent announcement of this much-awaited feature. Well, I should say, some businesses and brands are eagerly

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5 Facebook Changes: Ticker, Photos, Timeline for Pages and More

Every time you log on to Facebook, you may notice a subtle change… or a massive change! This post serves to address a few of the smaller changes you may not have noticed yet, and also to let you know about a couple of major changes coming in 2012! 1. Hide the Ticker! If the constantly-moving river of activity on the top right of your home page is terribly distracting to you, good news –

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Facebook Timeline Cover Images – Is Promotional Content Allowed?

When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their profile replaced with Timeline). What is a Cover? The Cover is the large image that appears at the top of

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7 Ways To Craft Your Facebook Posts For Maximum Shares

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing! Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on

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12 Tenets of Relationship Marketing Effectiveness

Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses on sales transactions. The new relationship marketing focuses on working hand-in-hand with your prospects and customers to co-create a more

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