Top Five Facebook Updates and Marketing Tips: The Social Scoop Issue 132

As you know, there’s always something new to keep up with when it comes to managing your business presence on Facebook. In this week’s issue of The Social Scoop, for our #1 featured article, I’ve rounded up not one but FIVE Facebook-related articles pertaining to recent changes as well as suggestions for improving your results. In fact, my blog post title here is a smidge mis-leading because the five featured articles actually include 6 Facebook updates, 23

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Sensible Social Media Checklist for Businesses: The Social Scoop Issue 131

Could you use a simple checklist for your social media activity? Look no further, I’ve found an awesome one for you! Check out this week’s top pick from The Social Scoop newsletter: a wonderful, colorful checklist/infographic from The Whole Brain Group [embedded below and you can also download a printable version here.] I’ve always been a fan of creating simple systems to manage the complex. And, I’m sure you’ll agree, social media marketing is certainly one of the

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Why Newsletters Are The Future Of Online Media: The Social Scoop Issue 130

Hello world! Every week, for the past two-and-a-half years, I’ve published an email newsletter – called THE SOCIAL SCOOP.  I include my top selections of “OPC” – that is, I curate other people’s content on social media marketing, business building, productivity and other related subjects, along with my own words of wisdom! I have my own favorite small selection of regular email newsletters, several of them daily, that I actually look forward to and always open!

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Facebook Engagement Psychology: Increase Your Reach and Engagement

Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more reach. That is, more of your posts will be seen in the news feed by more fans. As Mari recently noted, organic reach is significantly down, and so it’s important for Page Admins to evolve and adapt

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5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]

Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me only,” or sharing content to a secret group with you as its only member, now users have a much more

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How Facebook Calculates What Appears In Your News Feed

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time. These stats are a big drop from the already low 16 percent that Facebook indicated back

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