100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15

The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook marketing sessions and co-lead a keynote panel alongside my friends Guy Kawasaki and Christopher Penn, moderated by the fabulous Mark Schaefer. We’ve rounded up some of

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7 Types of Facebook Video to Help Increase Engagement

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience. Now, videos on Facebook get the highest organic reach in the News Feed.  Note: this doesn’t mean all you should

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10 Essential Rules For Effective Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference! (Embedded below). I have to say, I’m super excited about Facebook’s new MESSENGER BUSINESS – (coming soon!). Merchants will be able to

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How To Write Perfect Headlines for Your Social Media Posts

Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your

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How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?

One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.  So how much is just right? Really, the short answer is, it depends! But, I do know that it helps to at least have some semblance of

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How To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139

So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well, that’s certainly not a very effective approach either! Ideally, you want to have a well thought out strategy that garners

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Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but TWO powerful articles with a combined 15 things you should avoid doing on Facebook, and what to do instead! I’m

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