Facebook Is More Small Business-Friendly Than You Thought

Facebook’s latest efforts to support the education and empowerment of small- and medium- size businesses is a series of LIVE events around the U.S. called the 2015 Boost Your Business Program, just announced this week. There are over 40 million active small business Pages on Facebook and the company is more committed than ever to helping these small businesses to grow and succeed. In this week’s featured article, WebProNews takes a deep dive into the Boost

Continue reading…


Facebook Announces Live Events for Small Businesses, Featuring Mari Smith

Super exciting news! Facebook just announced a series of educational events called Boost Your Business, comprised of both half-day and 2-hour pop-up events, across the United States. With more than 40 million active small business Pages on Facebook, these events are designed to help business owners achieve greater success and growth. I am greatly honored to be hired by Facebook to co-facilitate the four half-day events, contributing my own Facebook marketing expertise and business development knowledge at each event. The

Continue reading…


3 Facebook News Feed Changes: What Marketers Need To Know

Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also have an impact on business pages. In short, the three changes are: Users should start to see more posts in News Feed

Continue reading…


Social Media Simplified: 8 Types and How Each Can Benefit Your Business

If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite quotes is: “You don’t really understand something unless you can explain it to your grandmother.” Ha! Check out HootSuite’s article,

Continue reading…


100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15

The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook marketing sessions and co-lead a keynote panel alongside my friends Guy Kawasaki and Christopher Penn, moderated by the fabulous Mark Schaefer. We’ve rounded up some of

Continue reading…


7 Types of Facebook Video to Help Increase Engagement

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience. Now, videos on Facebook get the highest organic reach in the News Feed.  Note: this doesn’t mean all you should

Continue reading…


10 Essential Rules For Effective Facebook Marketing

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference! (Embedded below). I have to say, I’m super excited about Facebook’s new MESSENGER BUSINESS – (coming soon!). Merchants will be able to

Continue reading…


JOIN over 97,000 beautiful peeps! :) Each week, we sort through the huge pile of new social media blog posts, resources, articles, tools, tips and more ... and Mari hand picks just three of them to send you via email. Enter your name and email below to start receiving our weekly top selections in The Social Scoop email newsletter, published every Friday.

We respect your email privacy. Your address is safe with us.

Archives

Connect With Mari





Follow Mari on Pinterest


Mari’s Tweets

Get The Books

Hire Mari to Speak

Find Out How...