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Essential Guide To Facebook Page Changes [SCREENSHOTS]

By Mari Smith | February 21, 2011

Facebook unveiled major upgrades to fan Pages on February 10. If you have not yet upgraded your Page(s), you can do so here. I recommended choosing the Preview option first to get a feel for what’s changed. However, on March 10, the upgrade will be automatic, so you may as well switch before then to…

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How To Use The New Facebook Photo Viewer As A Marketing Tool

By Mari Smith | February 15, 2011

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your…

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Social Media Video Marketing

5 Ways To Record Videos For Your Social Media Marketing

By Mari Smith | February 8, 2011

No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! With video,…

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Facebook ad targeting dartboard

Facebook Ad Targeting – Best Practices

By Mari Smith | February 4, 2011

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users…

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Facebook News Feed

New Tool Measures Your Facebook Page EdgeRank Score

By Mari Smith | January 31, 2011

Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with…

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Facebook @ tag personal profile example

Four Ways To Post On Your Facebook Fan Page As Yourself

By Mari Smith | January 26, 2011

UPDATE: On February 10, 2011, Facebook introduced the option to switch to “Page mode” which now gives Page Admins the ability to choose between writing on their own Page walls as the Page or as their personal Profile. Pages can also write on other Pages walls, and on any personal Profile where the wall privacy…

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Hyper Alerts Signup Page

Facebook Fan Page Notifications With Hyper Alerts Free App!

By Mari Smith | January 21, 2011

Often when businesses set up a Facebook fan page they don’t necessarily have the time to monitor the page regularly for fan activity. Notifications of fan posts and comments would be ideal for so many small businesses and/or new fan page owners. Fan page notifications have been sorely missing on Facebook. (I always figured it…

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Facebook @ tagging

Facebook @ Tagging Etiquette – A Guide For Personal And Business Use

By Mari Smith | January 19, 2011

Tagging your Facebook friends in photos is one of the most ingenious and popular features on the site. Tagging friends in Notes is another use of tags, though used less often than photos. In September 2009, Facebook broadened this tagging feature by allowing users to tag friends, pages, groups, events and apps in status updates…

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Mari Smith Relationship Marketing Book

Help Choose The Title Of My Next Book On Relationship Marketing

By Mari Smith | January 14, 2011

I’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long…

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New Facebook Profile Design

Quick Guide To The New Facebook Profile Layout [IMAGE]

By Mari Smith | January 11, 2011

If you logged on to Facebook and discovered your profile is all wonky – fear not, it’s the new design! Facebook first made the upgrade optional on December 5th, but now all users are being automatically upgraded. The good news is everyone on Facebook is facing the same learning curve with the new design. The…

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