Facebook Apps for Marketers: What You Need To Know
As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your…
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Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool
More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses…
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10 Facebook Updates + Live Facebook Marketing Workshop, San Diego
It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy…
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How To Review and Edit Your Facebook App Permissions
If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your…
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New Year 2016: One-Word Theme of ORDER
As part of my annual ritual, I love to choose just one word to act as my guiding mantra and primary theme of the year. It’s amazing how powerful this exercise is, yet it is so simple to do. It works on both a personal and professional basis. 2015: The Impact of Partnership It seems…
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2015 Year In Review – A Magical Year of Travel, Speaking and Partnerships
Wow, 2015 was truly an exceptional year for me! At the beginning of each year, I love to select one word as my overarching theme for my professional and personal life. The word helps guide most all of my goals and decisions throughout the year. I’ve done this practice since 2007, and it’s always amazing…
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8 Facebook Engagement Stats Every Marketer Needs To Know
Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook.…
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7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)
Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing…
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3 Reasons You Are Struggling to Find Paying Clients On Facebook (And What To Do About It)
[Guest post by Jeanine Blackwell, course creation expert] Are you struggling to find your ideal paying clients on Facebook? Perhaps you’ve tried running ads and they didn’t “work” for you? Or, you have Page “likes” but no one seems interested in your offers? You have something valuable to offer, yet – for some reason – the pieces…
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15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences
One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15…
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